Abigail Seanez

Led the pre-opening and opening sales efforts for a 210-room lifestyle hotel with dynamic F&B spaces and flexible meeting areas, located in the heart of The Gulch. Developed and executed the hotel’s initial sales and marketing strategy, positioning the property within the Nashville market.

• Built all sales systems, processes, and tools from the ground up, including implementation of Envision, CVENT, Opera Cloud and additional RFP platforms.
• Created targeted sales plans to drive business across corporate, group, leisure, and entertainment segments.
• Developed key local and national partnerships to establish brand presence prior to opening.
• Coordinated with revenue and marketing teams to launch promotional campaigns and establish competitive positioning.
• Achieving strong opening occupancy and ADR performance despite market challenges.
• Hired, trained, and led the opening sales team, fostering a collaborative, high-performance culture.

• Led the sales effort for 148 room hotel with 4k meeting space that generates $10 million in combined annual revenue. Responsible for meeting and exceeding budgeted revenue. I focused on sales plan and strategy to include marketing, client development, managing key relationships, identifying new target markets and sales productivity with the goal of meeting and exceeding revenue goals. I have successfully shifted business from competitor hotels, increased overall ADR by $10 from previous year, $20 increase in the group segment and $15 increase in BT.

• Conduct activities related to selling Drury Hotels’ guest rooms and meeting facilities by following the direction of Drury United, The Sales Difference, in order to increase company, market and hotel revenue. Responsible for achieving the revenue goals set forth by Drury Hotels for four hotels in the Tennessee market. I have exceeded all goals set forth ending the year with 180%. My primary responsibility is to find, grow and maintain revenue from accounts within assigned market area with a focus on group sales efforts for corporate and association segments.
• Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• Participated in industry trade shows to represent company and generate valuable leads for future business growth.

• Lead sales effort for 161 room boutique hotel with 6k meeting space that generates $13 million in combined annual revenue. Responsible for meeting and exceeding sales goals. I focused on sales plan and strategy, client development, managing key relationships, identifying new target markets and sales productivity with the goal of meeting and exceeding revenue goals. I was also responsible for identifying new business with a focus in corporate accounts as well as entertainment accounts, re-soliciting existing group and corporate accounts for group needs, developing customer relationships and maximizing revenue and becoming familiar with all accounts in my market segments, for prospecting and closing on assigned accounts/territories to positively impact hotel revenues.