Abigail Woodcock
Old Hickory,TN
Summary
Seasoned digital marketing professional skilled at planning, executing and optimizing high-performing, multifaceted digital marketing strategies. Passionate about connecting with target audiences and driving consistent growth. Proactive, hardworking, detail-oriented individual focused on continuous insight-driven creativity and problem solving to help achieve established goals.
Overview
13
13
years of professional experience
Work History
Director of Operations
Clix Marketing
08.2015 - Current
- Manage variety of client digital marketing accounts daily, including campaign performance monitoring, launching new initiatives, and troubleshooting performance issues.
- Most recently helped to scale client budget 235% while significantly improving lead quality over six-month period.
- Monitor office workflow and administrative processes to keep operations running smoothly.
- Help to define, implement, and revise internal operational policies and guidelines.
- Keep up-to-date with industry trends to identify areas of opportunity to drive improvements.
- Assist in creating pitch decks for potential clients.
- Manage freelance contractors' tasks, bandwidth, and billed hours.
- Assist in hiring and training new team members.
- Regularly contribute to company blog.
Senior Paid Search Specialist
G/O Digital
07.2013 - 08.2015
- Managed $100,000 monthly spend book of business, including 11 premiere-level accounts, covering wide range of verticals including law, real estate, education, medical services, and retail.
- Regularly participated in client calls and educated both account managers and clients in PPC, from basic terminology to advanced strategies.
- Assisted with new product development.
SEM Specialist
Cj Advertising
04.2012 - 07.2013
- Solely responsible for managing and optimizing 16 client PPC accounts, including Google and Bing Search Network campaigns, Display Network, Retargeting and YouTube campaigns.
- Initiated new campaign generation and expansion of current efforts leading to 428% increase in revenue for Cj Advertising.
- Gave consultation to Social Media team about Facebook ad strategy.
- Regularly worked with Client Services department for client campaign goal setting, performance reporting, and campaign optimization.
Account Executive
Hanapin Marketing
08.2010 - 01.2012
- Managed and lead company’s second-largest client account with several internal direct reports.
- Maintained weekly client contact via calls, email, and onsite meetings, and generated weekly and monthly reports for meetings.
- Contributed to and assisted in managing company’s industry-leading blog via writing and editing posts and managing blog writing schedule.
- Lead Hanapin’s first-ever webinar in November 2011.
Education
Bachelor of Arts - Journalism, Sociology
Indiana University Bloomington
Bloomington, IN12.2008
Skills
- Well-versed in digital advertising and account management across multiple platforms, including Google, Microsoft, Meta, LinkedIn, Twitter, TikTok, Snapchat, YouTube and Quora Experience with Search, Display, and Programmatic networks
- Extensive experience communicating and working successfully in small teams managing multiple projects with varying budgets and deadlines
- Skilled in leveraging tools for market research to better understand competitive landscape and opportunities within
- Extensive experience working with clients to understand lead generation, lead nurture and sales processes and creating full-funnel marketing strategies to support lead growth and improve ROAS
- Experienced in providing digital marketing education to both internal teams and clients
- Well-versed in identifying process gaps and roadblocks and streamlining communication to help improve results
Timeline
Director of Operations
Clix Marketing
08.2015 - Current
Senior Paid Search Specialist
G/O Digital
07.2013 - 08.2015
SEM Specialist
Cj Advertising
04.2012 - 07.2013
Account Executive
Hanapin Marketing
08.2010 - 01.2012
Bachelor of Arts - Journalism, Sociology
Indiana University Bloomington
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