GROWTH ASSOCIATE (INFLUENCER MARKETING)
BHANZU
09.2024 - Current
- Created and implemented creative influencer marketing campaigns, resulting in a 25% rise in brand awareness and a 15% increase in lead generation by targeted campaigns.
- Developed and fostered strong influencer partnerships with influencers on platforms such as Instagram and YouTube negotiating deals that met brand objectives and budget.
- Worked with cross-functional teams to integrate influencer campaigns with overall marketing strategy, promoting aligned messaging and maximizing campaign effectiveness.
- Used data analytics tools to analyze campaign performance, using key insights to maximize ROI and enhance future influencer partnerships.
- Remained current on industry trends and best practices, utilizing state-of-the-art influencer marketing strategies to stay ahead of the competition.
- Conducted several influencer campaigns concurrently, demonstrating outstanding organizational ability and producing results under strict time constraints.
