Aisha Diallo
Memphis,TN
Summary
Results-driven Senior Digital Marketing Manager with 8+ years of experience driving full-funnel, multi-channel digital advertising strategies across paid search, paid social, programmatic, video, OTT, and email. Proven success managing six-figure media budgets, improving ROI, and maintaining 95% client retention. Expert in translating business goals into data-driven marketing strategies that drive revenue growth.
Overview
9
9
years of professional experience
Work History
Senior Digital Marketing Manager
WATN ABC 24
02.2022 - Current
- Own and execute full-funnel digital marketing strategies across paid search, paid social, programmatic display, video, email, and OTT for a diverse portfolio of regional and national advertisers.
- Manage six-figure annual media budgets, optimizing campaigns to maximize ROI, lead generation, and brand growth.
- Lead end-to-end campaign lifecycle from strategy and planning through execution, optimization, and reporting, achieving a 95% client renewal rate.
- Serve as a strategic marketing advisor, translating business objectives into performance-driven media plans and actionable insights.
- Collaborate cross-functionally with sales, traffic, and production teams to ensure seamless execution, accurate scheduling, and on-air alignment.
- • Utilize Salesforce CRM and performance analytics to track KPIs, attribution, and campaign effectiveness, driving optimization and upsell opportunities.
- Improved conversion rates through strategic A/B testing campaigns designed to optimize marketing messaging and user experience elements.
Paid Media Specialist
WHBQ FOX 13
09.2018 - 10.2021
- Planned, executed, and optimized paid search and paid social campaigns to support integrated, multi-channel digital and television advertising initiatives.
- Developed comprehensive monthly performance reports and actionable insights using Excel and PowerPoint to inform campaign optimization, pacing adjustments, and overall client strategy.
- Supported high-volume digital advertising operations within a fast-paced broadcast media environment, ensuring timely execution and adherence to campaign objectives.
- Collaborated closely with sales teams and clients to maintain high satisfaction, ensure campaign accuracy, and deliver consistent performance against goals.
Multimedia Journalist
WMC Action News 5
09.2016 - 09.2018
- Reported, shot, wrote, and edited daily news stories covering breaking news, crime, government, and community issues across Memphis and the Mid-South.
- Produced compelling multimedia content for broadcast, web, and social platforms, ensuring accuracy and strong visual storytelling.
- Executed live shots and stand-ups from the field, often under tight deadlines and rapidly changing conditions.
- Published digital-first stories optimized for SEO, mobile viewing, and social media engagement.
Education
Bachelor of Arts -
The University of Memphis
TN, USA01.2016
Skills
Paid Search
Paid Social
Programmatic & OTT
Performance & Growth Marketing
Budget Management ($500K)
Campaign Strategy & Optimization
Client & Stakeholder Management
CRM & Analytics
Reporting, Attribution & ROI Analysis
Timeline
Senior Digital Marketing Manager
WATN ABC 24
02.2022 - Current
Paid Media Specialist
WHBQ FOX 13
09.2018 - 10.2021
Multimedia Journalist
WMC Action News 5
09.2016 - 09.2018
Bachelor of Arts -
The University of Memphis