Summary
Overview
Work History
Education
Skills
Timeline
Literary Interests
Generic
Akshaya Seshadri

Akshaya Seshadri

Chennai

Summary

Demand Gen marketer and content strategist with a passion for creating campaigns that convert. I bring a blend of creative storytelling and strategic focus to drive engagement, build thought leadership, and deliver results across platforms.

Overview

9
9
years of professional experience

Work History

Demand Generation Content Lead

DevRev
09.2023 - Current
  • Develop and execute a comprehensive content strategy that positioned the company as an industry thought leader, increasing brand recognition and credibility.
  • Implement editorial guidelines and style guides to ensure consistency and quality across all content channels.
  • Optimize web pages for SEO purposes, resulting in improved search engine rankings.
  • Create targeted content plans tailored to specific customer segments for personalized marketing efforts.
  • Drive internal communications to keep teams aligned, informed, and collaborating across departments.
  • Analyze performance metrics to identify areas of improvement and inform future content strategies.
  • Enhance brand visibility by developing engaging content across various digital platforms.
  • Develop compelling marketing copy for email campaigns, social media posts, and product descriptions.
  • Manage a team of writers to produce relevant, timely, and informative content for diverse audiences.


Senior Content Strategist

Yellow.ai
11.2022 - 08.2023


  • Develop and execute content plans that align with the brand's voice, tone, and messaging.
  • Generate engaging and valuable content across various formats, including blog posts, articles, infographics, videos, and more.
  • Lead cross-functional collaboration with marketing, design, and product teams to align content strategies with the overall brand vision and business objectives.
  • Oversee keyword research to identify high-potential keywords and phrases for content optimization.
  • Ensure content follows SEO best practices, including on-page optimization, metadata, and URL structure, to improve search engine rankings and organic traffic.

Integrated Marketing Specialist

Freshworks
02.2021 - 11.2022
  • Researched content and consumer trends, and develop content strategies for Freshdesk Contact Center and Freshdesk.
  • Created content for various campaigns for digital media and SEO pages to drive sign-ups.
  • Program managed Freshdesk Linkedin lives. Worked with C-suite managers to build the content needed for the program.
  • End-to-end management of Freshdesk organic social campaigns.

Social Media Manager

Pickyourtrail
02.2018 - 11.2020
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Increased follower engagement with interactive content and timely responses to comments.
  • Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
  • Implemented content calendar to ensure timely and organized posting across all channels.
  • Delivered high-quality product copy for website, mobile app, guides content and marketing ad copies


Software Engineer

Tata Consultancy Services ( TCS )
07.2016 - 01.2018
  • Worked as a Software Engineer at Tata Consultancy Services
  • Handled the SQL database system for UK based retail store - Sainsburys
  • Won the star of the project award twice in a year for tool enhancement
  • Improved application performance with optimization of database queries, ensuring smooth and efficient data retrieval.
  • Developed scalable and maintainable code, ensuring long-term stability of the software.

Education

Bachelor of Technology - Information Technology

SRM Easwari
Chennai
05-2016

High School Diploma -

PSBB
Chennai, India
05-2012

Skills

  • Content strategy development
  • Copywriting and editing
  • Content marketing
  • Brand messaging
  • Conversion rate optimization
  • Social media management
  • Paid media campaigns
  • Influencer partnerships
  • Problem-solving
  • Social media content campaigns
  • Creative writing

Timeline

Demand Generation Content Lead

DevRev
09.2023 - Current

Senior Content Strategist

Yellow.ai
11.2022 - 08.2023

Integrated Marketing Specialist

Freshworks
02.2021 - 11.2022

Social Media Manager

Pickyourtrail
02.2018 - 11.2020

Software Engineer

Tata Consultancy Services ( TCS )
07.2016 - 01.2018

Bachelor of Technology - Information Technology

SRM Easwari

High School Diploma -

PSBB

Literary Interests

I enjoy books that inspire and entertain — from self-improvement reads like Atomic Habits to witty romantic comedies by Sophie Kinsella. I also love getting lost in murder mysteries that keep me hooked till the last page.

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Akshaya Seshadri