Alexander Morgan
Knoxville
Summary
Digital marketing specialist with extensive experience in brand development and product promotion. Expertise in targeting and engaging diverse audiences through innovative strategies. Proven track record of generating leads and enhancing brand visibility within competitive markets.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Smith & Wesson
Maryville
10.2024 - Current
- Developed and executed comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
- Developed and executed email marketing campaigns to drive customer engagement and increase conversion rates.
- Managed end-to-end execution of automated marketing campaigns, including segmentation, targeting, scheduling, and tracking.
- Developed and executed go-to-market strategies for new product launches, driving awareness, adoption, and revenue growth.
- Created product messaging, value propositions, and content assets (landing pages, email copy, social content, sales sheets, etc.).
- Optimized website content using SEO best practices to improve organic search rankings, and drive more traffic.
- Analyzed website traffic data in Google Analytics, identifying key demographics, and behavior patterns to inform content strategy.
Athletic Communications Assistant
Maryville College
Maryville
10.2022 - 10.2024
- Produced written content for athletics website including student-athlete and program feature stories, season previews, game previews and recaps.
- Create and update rosters and bios for a variety of Maryville College sports teams.
- Post content on a regular basis to all Maryville athletics social media accounts (Twitter, Instagram, Facebook).
- Update weekly/daily game notes and assist with the creation of media guides for multiple men's and women's sports teams.
- Travel with college athletic teams to provide in-game coverage and represent the university's athletic communications department at events.
- Handle all publicity and media relations efforts for the Maryville College Athletic Department.
- Assisted in the setup and in-game production of live video streaming/broadcasts for all home athletic contests.
- Managed and supervised student workers and Athletic Communications Interns.
Coordinator, Communications & Baseball Information
Rochester Red Wings
Rochester
02.2022 - 10.2022
- Using Adobe InDesign, created and distributed daily game notes, postgame notes and minor league reports using the MLB Research Portal, as well as websites such as Baseball Reference and FanGraphs.
- Contributed to the production of the 2022 Red Wings Media Guide.
- Edited and proofread all media relations materials, including daily game notes, lineup sheets, and rosters.
- Managed press box operations for all Red Wings home games.
- Compiled and sent out daily clips to local and national media.
- Wrote press releases and official team statements.
- Pitched stories to the media to increase coverage and create publicity for the club.
- Moderated pregame/postgame press conferences on-camera with players and coaches.
- Responsible for creation and distribution of media credentials (daily and full season).
Education
Bachelor of Science - Communications
The College At Brockport SUNY
Brockport, NY05.2022
Skills
- Search engine optimization (SEO)
- Digital marketing
- Content creation
- Product marketing
- Go-to-market strategy development
- Marketing analytics
Timeline
Digital Marketing Specialist
Smith & Wesson
10.2024 - Current
Athletic Communications Assistant
Maryville College
10.2022 - 10.2024
Coordinator, Communications & Baseball Information
Rochester Red Wings
02.2022 - 10.2022
Bachelor of Science - Communications
The College At Brockport SUNY