Highly accomplished and successful strategic sales leader with keen analytical and leadership skills, committed to increasing access to eligible hospice patients. Growth strategist with proven track record of driving revenue and market expansion through training programs, strategic initiatives, and coaching for success. Expertise in strategic planning, market analysis, and innovative growth initiatives, ensuring agility and alignment with organizational goals. Strong communicator and leader, thriving in dynamic environments.
Overview
22
22
years of professional experience
Work History
Chief Growth Officer
Teleios Collaborative Network
01.2018 - Current
Company Overview: Under my leadership, Teleios has grown our Network to 14 nonprofit hospice providers across the Nation and is engaged with national payers on behalf of our member organizations
Develop and lead growth strategy for 14 TCN member organizations across North Carolina, Virginia, Maryland, West Virginia, Utah, Idaho, and Michigan; all have achieved/surpassed ADC goals since joining the Network, allowing for positive financial gains
AMOREM has netted 93% growth in ADC
Ancora Compassionate Care has netted 288% growth in ADC
Carolina Caring has netted 212% growth in ADC
Four Seasons has netted 170% growth in ADC
CNS has netted 47% growth in ADC
Compass Regional Hospice has netted 37.5% growth in ADC
Compassionate Care WNC has netted 100% growth in ADC
Emmanual Hospice has netted 50% growth in ADC
Hospice of Eastern Idaho has netted 155% growth in ADC
Mountain Valley has netted 67% growth in ADC
NWKareS has netted 55% growth in ADC
Talbot Hospice has netted 50% growth in ADC
Tillery Compassionate Care has netted 67% growth in ADC
Valley Hospice has netted 22% growth in ADC
Consultation, Coaching, and Interim Leadership provided to nonprofit hospice organizations across Indiana, Ohio, Maryland, Michigan, Pennsylvania, Colorado, Texas, South Carolina, and Florida for growth in ADC, admission volume, referral conversion
Developed and facilitate Growth Immersion, 2.5-day training for hospice sales professionals, focused on consultative sales across all referral segments across healthcare continuum
Developed comprehensive Growth System comprised of tools and trainings, available on-demand for all TCN member organizations and TCG consulting clients to support their ongoing development for growth of ADC through improved referral and admission volume
Developed and facilitate Access Essentials, 0.5-day training for Intake and Admissions team members, to provide empathetic ways of discussing hospice services and to aid in overcoming objections, all with the goal of improving referral conversion
Developed comprehensive Intake Assessment to identify needs and make improvements in referral conversion, with all organizations improving conversion ratio
Worked with external technology vendor to envision and develop CRM that is now available for non-TCN member organizations
Identify external solutions to improve market standing and negotiate deep discounts on behalf of our member organizations (Medicare Claims vendor, Intake record access vendor, CRM)
Manager of Social Work and Community Integration
Advanced Home Care
02.2017 - 12.2017
Led 11 branches across North Carolina, Virginia, Tennessee, and South Carolina, with more than 30 Medical Social Workers
Implemented standardized high-risk psychosocial telephonic assessment across organization, resulting in 11% reduction in hospitalization rates of all patient populations
Social Work Navigator
Advanced Home Care
01.2016 - 01.2017
Developed standardized high-risk psychosocial assessment tool to determine what interventions were needed to reduce psychosocial risk factors and improve overall health functioning across 3 branches in East Tennessee and Southwest Virginia
Vice President, Post-Acute Services
B.E. Smith
04.2015 - 09.2015
Directed national sales initiative to grow consulting engagements and leader recruitments within post-acute space, netting 70.6% increase in revenue from total FY 2014
Regional Director of Hospice Sales Development
Gentiva Health Services
08.2014 - 04.2015
Directed sales strategy and implementation to grow all branches within 5-state territory, positively impacting financial outcomes for Mid-Atlantic Region
Region was #1 in Admissions within Nation
Region was #2 in ADC within Nation
Area Vice President of Sales
Gentiva Health Services
06.2013 - 08.2014
Developed and implemented comprehensive sales training program for all Home Health and Hospice Specialists, focusing on growth with assisted living communities, nursing centers, physician practices, and hospital systems
YTD Hospice Admissions: 102.7% to budget – 4.8% YoY growth
YTD Hospice ADC: 8% YoY growth
YTD Home Health Admissions: 21.9% YoY growth
Area was #2 across Nation for Hospice YTD Admissions
Area was #3 across Nation for Hospice YTD ADC
Floating Director of Sales
Gentiva Health Services
01.2013 - 06.2013
Developed and implemented comprehensive sales training program for all Hospice Specialists, focusing nursing centers, physician practices, home health agencies, and hospital systems
While placed in North Texas Area (February-March), the Area moved to #3 for Admissions and secured enough admissions to prevent CAP overages
While placed in South Carolina Area, the Area grew the fastest in the nation, becoming #2 for ADC and Admissions
Vice President of Sales and Marketing
Caris Healthcare
10.2009 - 11.2012
Company Overview: Under my leadership, Caris became the Tennessee market share leader in 2009 and grew that position YoY, organically expanded into Virginia in 2011, and acquired a state-wide/eight-location provider in South Carolina in 2012
Directed sales strategy for 25 branch locations across Tennessee, Southwest Virginia, and South Carolina, leading 3 sales managers and 25 sales representatives
Developed and implemented comprehensive sales training program for all sales representatives, focusing on nursing centers, physician practices, home health agencies, and hospital systems
Owned Certificate of Need process to defend and defeat new providers attempting to come into the Tennessee marketplace
Grew organic ADC by 38% across the company during my tenure
Grew admissions YoY, with 2012 admissions surpassing 2011 totals by more than 500 in Tennessee alone
Regional Director of Sales and Marketing
Caris Healthcare
08.2005 - 10.2009
Directed sales strategy for branch locations across East Tennessee, leading 4 sales representatives
Maintained and developed my own accounts
Territory ADC grew 477% during tenure
Social Work Trainer
Caris Healthcare
02.2006 - 12.2007
Developed Social Work and Bereavement processes and standards for the company
In collaboration with branch leaders, hired and on-boarded all new Social Workers throughout the company
Served as oversight for all BSWs in the company, meeting with each on monthly basis and as needed to ensure quality care and in accordance with Medicare regulations
Interim Administrator
Caris Healthcare
09.2005 - 12.2005
Oversaw operational management of hospice branch, leading approximately 20 healthcare professionals
Successfully led through survey preparations and visit
Sales Representative
Caris Healthcare
05.2005 - 08.2005
Conducted direct sales to nursing centers, hospitals, and physician practices