Summary
Overview
Work History
Education
Skills
Affiliations
Core Competencies
Timeline
Generic

Amanda Hribar

Franklin,TN

Summary

Dynamic and results-driven marketing and sales leader with 10+ years of progressive experience across omnichannel retail, eCommerce, and shopper marketing. Proven ability to lead cross-functional teams, manage high-value client relationships, and drive business growth through strategic innovation, digital transformation, and data-driven decision-making. Recognized for mentoring emerging talent and executing impactful campaigns that resonate with modern consumers.

Overview

14
14
years of professional experience

Work History

Sr. Channel Marketing Manager

Mars Petcare North America
10.2023 - Current
  • Lead go-to-market strategies and drive product innovation in collaboration with Sales, Brand, RGM, and Supply Chain teams.
  • Delivered $4M+ in sales growth by resolving supply gaps; $1.8M YTD in 2025.
  • Spearhead sell story customization and lead preparation for top-tier retail engagements.
  • Digital SME supporting global Mars eCommerce training rollout.
  • Mentor to 10 interns as Sales Intern Co-Lead (Summer 2024).

Sr. Customer Manager, On Demand Delivery

Mars Petcare North America
04.2021 - 10.2023
  • Drove internal and external ODD growth with InstaCart, Shipt, Uber, and others.
  • Managed forecasts, negotiations, and shopper budgets across platforms.
  • Led creative and search agency partnerships; dotted-line manager.
  • Guided digital strategies, contributing to emerging ODD partnerships.

Sr. Customer Manager, OmniChannel

Mars Petcare North America
01.2020 - 04.2021
  • Orchestrated omnichannel plans for multiple retailers.
  • Promoted Endless Aisles and trade programs for Independent Retailer Partners.
  • Led eCommerce integration and internal training initiatives.

Customer Manager

Click and Mortar eCommerce
05.2018 - 12.2019
  • Directed sales strategy for 9 eCommerce accounts.
  • Initiated ODD partnerships and internal business cases for funding.
  • Delivered retailer trainings and launched vetting protocols for new customers.

Shopper Marketing Manager, Pet Specialty
03.2015 - 04.2018
  • Executed NUTRO relaunch, acquiring 50K new HHs and retaining +3% QoQ.
  • Managed a $14.5M annual marketing budget and led agency execution.
  • Built multi-channel marketing programs (TV, CRM, in-store, digital).

Shopper Marketing Manager, Ahold/Delhaize

Dr Pepper Snapple Group
04.2013 - 01.2015
  • Partnered with ConAgra for joint promotions, achieving 17% sales lift.
  • Led account-specific shopper marketing and integrated planning cycles.
  • Managed team and stakeholder alignment across functions.

Associate Manager, Shopper Marketing Grocery/Value
02.2011 - 03.2013
  • Developed ACMA promotions for Dollar General, boosting display lift by 8%.
  • Pioneered digital platform test to optimize in-store and online experiences.

Education

Certified Trainer - Think On Your Feet Certification

Mars University
Franklin, TN
01.2019

MBA - Business And Marketing

Washington State University
Pullman, WA
05.2018

Bachelor of Science - Hospitality Administration

University of Nevada
Las Vegas, NV
05.1999

Skills

  • Analytics: Nielsen, Mintel, Kantar, Tableau, EYC/SiP Loyalty Data
  • Platforms: InstaCart Custom Portal, Shipt via Criteo
  • Tools: Path2Purchase Institute, NPD Crest

Affiliations

  • Pedigree Foundation Grant Reviewer (Current)
  • Intern Program Leader (2021–2024)
  • NEW Rising Stars Leadership Program Alumna (2021)

Core Competencies

  • Omnichannel Strategy Development
  • ECommerce & On Demand Delivery (ODD)
  • Shopper & Channel Marketing
  • Strategic Account Management
  • Cross-Functional Leadership
  • Data & Insights Analysis (Nielsen, Tableau, Mintel, Kantar)
  • Budget Management & ROI Analysis
  • Team Mentorship & Training

Timeline

Sr. Channel Marketing Manager

Mars Petcare North America
10.2023 - Current

Sr. Customer Manager, On Demand Delivery

Mars Petcare North America
04.2021 - 10.2023

Sr. Customer Manager, OmniChannel

Mars Petcare North America
01.2020 - 04.2021

Customer Manager

Click and Mortar eCommerce
05.2018 - 12.2019

Shopper Marketing Manager, Pet Specialty
03.2015 - 04.2018

Shopper Marketing Manager, Ahold/Delhaize

Dr Pepper Snapple Group
04.2013 - 01.2015

Associate Manager, Shopper Marketing Grocery/Value
02.2011 - 03.2013

Certified Trainer - Think On Your Feet Certification

Mars University

MBA - Business And Marketing

Washington State University

Bachelor of Science - Hospitality Administration

University of Nevada

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Amanda Hribar