Amber Jayanth
Spring Hill
Summary
Dynamic and engaging journalist with a proven track record at WXIX-TV, specializing in breaking news coverage and audience engagement. Adept at crafting compelling stories through in-depth research and exceptional communication skills. Known for innovative video production techniques that captivate viewers and enhance brand awareness.
Overview
17
17
years of professional experience
Work History
Morning Anchor/Reporter
WXIX-TV
06.2016 - Current
- Presented news by researching, developing and covering field news events.
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Interviewed individuals from all walks of life and all cultures for breaking news stories.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed creative approaches to video production to create unique storytelling
Reporter/Anchor
Sinclair Broadcast Group
06.2011 - 06.2016
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Utilized social media to promote stories and build audience.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Built strong relationships with sources to gain access to exclusive information.
- Stayed up-to-date with current events and trends to stay ahead of competition.
Anchor/Reporter
WMDT 47 News
06.2008 - 06.2011
- Conducted live and taped interviews to inform and educate viewers
- Presented news by researching, developing and covering field news events.
- Uploaded breaking news and updates to organization's social media and website accounts.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Managed multiple projects simultaneously to meet deadlines.
- Developed creative approaches to video production to create unique and engaging content.
Education
Master of Arts - Digital Multimedia
Lindenwood University
Saint Charles, MO05-2008
Bachelor of Arts - Broadcast Journalism
University of Central Missouri
Warrensburg, MO12-2005
Skills
- Interpersonal relationships
- Breaking news coverage
- In-depth research
- Exceptional communication
- Brand awareness
- Audience engagement
- Story development
Accomplishments
I recently launched a cosmetics company, Moore'A Beauty, focused on clean beauty. Featuring products formulated without harmful and toxic ingredients.
Timeline
Morning Anchor/Reporter
WXIX-TV
06.2016 - Current
Reporter/Anchor
Sinclair Broadcast Group
06.2011 - 06.2016
Anchor/Reporter
WMDT 47 News
06.2008 - 06.2011
Master of Arts - Digital Multimedia
Lindenwood University
Bachelor of Arts - Broadcast Journalism
University of Central Missouri
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