Amrik Singh
Digital Marketing
Chennai
Summary
A Digital Marketing and event expert, spearheaded innovative strategies at Yamaha Motor India, achieving significant ROI enhancements. Expert in brand management and digital asset optimization, my tenure is marked by successful product launches and strategic digital transformations. Leveraging skills in media planning and content marketing, drive results through effective execution and visionary leadership.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Deputy General Manager
Yamaha Motor India Sales Pvt Ltd
2020.01 - Current
- Strategy of Customer lifecycle on Digital Platform
- Developing Digital strategy of New/existing products
- New age digital marketing eco system for achieving better ROIs
- Performed industry best Lead Management system to support direct and efficient sales
- Strategic tieups with Digital portals like bikewale, bikedekho, 91 wheels & Meta for managing Digital leads for sales
- Social Media management to keep connected with target audience
- Strategy for Web site, SEO & ORM for effective Organic reach
- Digital Experience connected to Real events through connected activities
- Strategy of E-com sales for product, accessories & Apparels
- Leading team of digital marketeers for efficient digital contribution towards achieving brand goals
- Yamaha Motor India representation during MotoGP Malaysian MotoGP & MotoGP test for exploring opportunity for Indian Market
- Conducted month long Digital workshop in Yamaha Digital strategy Division - Yokohama, Japan for sharing Yamaha Motor India Sales developments and understanding of Group companies best practices
- Strategy for efficient Digital Marketing Spends
- Conceptualization of Large scale events like PAN INDIA Dealer Meet, Product launches, Auto Shows, MotoGP Event & Customer events
- Strategy for Brand tieups with sporting events like IPL & ISL
Marketing Manager
India Yamaha Motor India Pvt Ltd
2011.03 - 2020.01
- Contributing to marketing team member working on various ATL & BTL Projects
- Successful launch of product lineup over 15 years
- Working on Brand Communication for New Launches
- Worked with team to launch 1st Yamaha Scooter in India
- Making strategic tie-ups with various media entities/properties as per product character and brand direction
- Strategy for celebrity brand endorsements
- Digital Strategy for overall brand and product promotions
- Worked with industry best Advertising agencies to define brand and product communication
- Media approach strategy to promote brand/product on most efficient platforms
- Worked closely with Yamaha Global Digital team to share market updates and to understand best practices across globe
Senior Executive
India Yamaha Motor Pvt Ltd
New Delhi
2008.05 - 2011.03
- Started Career at Yamaha as Japanese language expert in Sales & Marketing
- Worked closely as marketing team member for key products R15 & FZ series to introduce and retain through promotions
- Data Analyst for helping team for making effective brand/product strategy
- Conducted several brand/product survey to understand marketing dynamics
- Part of core team for conduction PAN INDIA Dealer Meet and media events for new product launches
- Budget Management of Marketing dept.
Japanese Language Expert
Vaishali Travels
2007.03 - 2008.04
- Worked as Japanese language expert to guide Groups/FIT's travelling to India and aligning their domestic arrangement
- Language services - Translation & Interpretation for Japanese companies entering in Indian market
Education
Level 3 Test - Japanese
JCIC
New Delhi, India 2001.04 -
Bachelor of Commerce -
Delhi University
New Delhi 2001.04 -
Skills
Digital Marketing Strategy
Marketing Communication
Brand Management
Digital Asset - Web site & Social Media Management
E-com Management
Media Planning & Budgeting
Performance marketing
Product launches
Strategy & execution of Events & Exhibitions
Content Marketing
Team Building & Leadership
Languages
English
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Japanese
Advanced (C1)
Certification
Google ads search & display
Interests
Adventure sports
Bike & Car Racing
Music
Sports
Timeline
Google ads search & display
2020-03
Deputy General Manager
Yamaha Motor India Sales Pvt Ltd
2020.01 - Current
Marketing Manager
India Yamaha Motor India Pvt Ltd
2011.03 - 2020.01
Senior Executive
India Yamaha Motor Pvt Ltd
2008.05 - 2011.03
Japanese Language Expert
Vaishali Travels
2007.03 - 2008.04
Level 3 Test - Japanese
JCIC
2001.04 -
Bachelor of Commerce -
Delhi University
2001.04 -
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