Andy Mannis
Multimedia Marketing And Live Broadcast Specialist
Memphis,TN
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Marketing Director
Amro Music Stores, Inc.
Memphis, TN
04.2024 - Current
- Led the creation of innovative marketing campaigns that increased sales and customer engagement, including “No Tax November” and “Amro Staff Selections,” resulting in measurable revenue growth.
- Produced award-worthy video and commercial content, managing end-to-end production (concept, scripting, filming, editing), to tell compelling brand stories that resonated with diverse audiences.
- Drove digital advertising success by optimizing Google Ads campaigns, including Performance Max, achieving consistent results while managing a $1,000 monthly budget and targeting high-value customers.
- Designed high-impact marketing materials for digital and print, creating visually compelling assets that enhanced brand recognition and boosted campaign effectiveness.
- Orchestrated successful in-store events, such as “Steinway Saturdays” and the biannual “Keyboard Fest,” increasing foot traffic and fostering meaningful community connections.
- Pioneered a data-driven marketing approach, analyzing campaign performance metrics to refine strategies, improve targeting, and maximize ROI.
- Strengthened brand identity by showcasing unique company differentiators, including state-of-the-art repair facilities and a highly curated product selection process, through engaging storytelling.
- Built customer trust and loyalty through email campaigns and social media content with a conversational tone, driving higher engagement rates and customer retention.
- Collaborated with cross-functional teams to align marketing strategies with sales objectives, addressing challenges and delivering measurable business outcomes.
- Maintained leadership in creative innovation, consistently exceeding expectations by developing fresh concepts and streamlining workflows for greater efficiency.
Marketing Content Producer/On-Air Talent
WMC Action News 5
Memphis, TN
02.2018 - Current
- Produced engaging content for the lifestyle show "Bluff City Life with Gina Neely," serving as both an in-studio host and content producer
- Conceptualized and executed segments sponsored by clients, delivering informative, educational, and entertaining content
- Hosted in-studio segments, providing lively commentary and facilitating discussions with guests
- Developed and hosted "Andy Adventures" segments, exploring and showcasing local attractions and events
- Contributed to the production of the University of Memphis coach's shows for football and men's and women's basketball
- Collaborated with production teams to shoot and edit video content, ensuring high-quality output
- Responsible for scriptwriting and conducting interviews, maintaining professionalism and rapport with subjects
- Utilized professional-grade equipment, including C100s and BlackMagic Cinema cameras, to capture footage
- Leveraged the Adobe Creative Suite for video editing, graphic design, and content creation, ensuring polished and cohesive deliverables
Digital Marketing Manager
KAIT-TV Region 8 News
Jonesboro, AR
03.2014 - 02.2018
- Led the development and execution of comprehensive digital marketing strategies to enhance brand visibility and audience engagement across multiple online platforms
- Managed all aspects of digital marketing campaigns, including planning, implementation, optimization, and performance tracking
- Utilized data analytics tools to analyze audience behavior, identify trends, and refine marketing strategies for maximum effectiveness
- Oversaw the creation and distribution of engaging content across social media channels, website, email newsletters, and other digital platforms
- Collaborated with cross-functional teams, including content producers, and sales representatives, to ensure alignment and integration of marketing efforts
- Implemented SEO best practices to improve organic search rankings and drive website traffic
- Monitored and managed online reputation through proactive community engagement and timely response to viewer feedback
- Stayed abreast of industry trends and emerging technologies to continually optimize digital marketing efforts and stay ahead of the competition
Sports Broadcast Specialist
Freelance
02.2021 - Current
- Freelance work includes:
- ESPN+ (UNIVERSITY OF MEMPHIS ATHLETICS)
- Sideline Reporter
- Color Analyst
- Replay Operator (Dreamcatcher Replay software)
- Control Room Producer
- Graphics Operator (Ross Xpression)
- Camera Operator
- MEMPHIS GRIZZLIES (FEDEXFORUM)
- Digital Signage Operator (Ross Xpression)
- Replay Operator (Dreamcatcher)
- MEMPHIS HUSTLE (LANDERS CENTER)
- Assistant Broadcast Director
- 901FC (AUTOZONE PARK)
- Replay Operator (3Play)
- Camera Operator
- Graphics Operator (Ross Xpression)
- RHODES COLLEGE
- Play-by-Play Broadcaster
Education
Digital Media Design -
Arkansas State University
Jonesboro, AR 08.2006 - 08.2010
Skills
Communications management
Project management
Digital marketing
Key decision making
Campaign development
Strategic planning
Media relations
Branding
Product promotions
Networking
Advertising campaigns
Content creation
Certification
FAA Part 107 Drone Pilot Certified
Accomplishments
Nominated for a NATAS Mid-America Chapter Emmy for outstanding Local Sports Promotion
5x Northeast Arkansas AdFed Award Winner for Commercial Production/Ad Campaigns
3x Arkansas Broadcaster's Association Award for Local TV Promotions/Ad Campaigns
Timeline
Marketing Director
Amro Music Stores, Inc.
04.2024 - Current
Sports Broadcast Specialist
Freelance
02.2021 - Current
Marketing Content Producer/On-Air Talent
WMC Action News 5
02.2018 - Current
Digital Marketing Manager
KAIT-TV Region 8 News
03.2014 - 02.2018
Digital Media Design -
Arkansas State University
08.2006 - 08.2010
FAA Part 107 Drone Pilot Certified
Similar Profiles
Keith ArnoldKeith Arnold
Warehouse Associate at Sam Ash Music StoresWarehouse Associate at Sam Ash Music Stores
Clay RigdonClay Rigdon
Regional Manager at Sam Ash Music StoresRegional Manager at Sam Ash Music Stores
Michael SorrentinoMichael Sorrentino
Brasswind Technician at Sam Ash Music Stores #82Brasswind Technician at Sam Ash Music Stores #82