Anjali Babu
Senior Account Executive
Guindy
Summary
Results-oriented Account Executive with a history of building strong partnerships, securing key accounts, and exceeding revenue targets. Adept at navigating complex sales cycles, influencing key decision-makers, and developing winning strategies. My collaborative approach, combined with deep expertise in customer relationship management, enables me to contribute to exceptional outcomes. Proven success in diverse sectors including beauty & wellness, insurance, instant delivery service, and technology, fueled by a passion for sales excellence.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Senior Account Executive
Freshworks Inc
6 2021 - Current
- Proficiently utilized Freshsales CRM to drive account growth and enhance customer relationships.
- Collaborated with technical consultants to effectively troubleshoot account issues and ensure timely resolutions in line with established service level agreements (SLAs).
- Achieved recognition as Chief Closer for H1 2022 and 2023 & 2024, highlighting exceptional sales performance and client conversion abilities.
- Cultivated and strengthened relationships with key decision-makers and C-level executives, establishing trust and encouraging long-term partnerships.
- Oversaw a diverse portfolio of over 500 SMB accounts, with a strategic focus on maximizing revenue, including significant accounts generating over USD 50,000 annually.
Senior Business Development Manager
SBI Life Insurance Co
1 2017 - 5 2021
- Spearheaded the marketing and sales strategies for 'Rinnraksha,' the premier credit life insurance product through the bancassurance channel of State Bank of India.
- Successfully met and surpassed the business targets set for the bank's Loan Processing Centre.
- Achieved an 80% coverage rate for all loans processed through SBI branches, improving product awareness and customer access.
- Chosen for an international training program as a result of the impactful annual marketing campaign conducted in 2019.
Marketing Executive
Trends in Vogue Pvt Ltd (Cavinkare group company)
02.2016 - 01.2017
- Served as the primary point of contact for all marketing initiatives across Limelite salons throughout India.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Achieved net sales targets allocated to salons in Chennai, Bangalore, Noida, and Coimbatore.
- Assisted in the launch of new services and products across the salon network.
- Successfully introduced two franchise locations in Chennai during my tenure with the company.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Marketing Trainee
Grofers (Currently Blink Commerce Pvt Ltd)
05.2015 - 12.2015
- Strategically planned and executed impactful below-the-line (BTL) marketing initiatives and brand promotion campaigns.
- Collaborated closely with event planning and staffing agencies to deliver memorable brand activations at corporate offices, malls, and colleges.
- Played an integral role in the Grofers expansion team, successfully launching the app in Tier 2, and Tier 3 cities.
- Leveraged brand activations to drive a consistent increase in orders and foster repeat business, ultimately enhancing revenue streams for our partnered merchants.
- Developed strong relationships with clients and vendors, resulting in better collaboration on projects.
Education
B.Com -
Mumbai University
05.2009 - 04.2012
MBA - undefined
VITBS
06.2013 - 04.2015
Skills
- Exceptional Communication Skills
- Strong Customer Service Orientation
- Collaborative Team Player
- Effective Conflict Resolution Abilities
- Business Development
Timeline
Marketing Executive
Trends in Vogue Pvt Ltd (Cavinkare group company)
02.2016 - 01.2017
Marketing Trainee
Grofers (Currently Blink Commerce Pvt Ltd)
05.2015 - 12.2015
MBA - undefined
VITBS
06.2013 - 04.2015
B.Com -
Mumbai University
05.2009 - 04.2012
Senior Account Executive
Freshworks Inc
6 2021 - Current
Senior Business Development Manager
SBI Life Insurance Co
1 2017 - 5 2021
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