Aravinth Krishnan T A
Assistant Manager - Marketing Analytics
Chennai
Summary
Fintech & Marketing analytics expert with advanced analytics experience, complemented by data science knowledge & data visualization.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Assistant Manager - Marketing Anaytics
Disney + Hotstar
05.2024 - Current
- Lifecycle Marketing Analytics: Led the analytics function for the Lifecycle Marketing team at Jio Hotstar.
- Strategic Campaign Management: Designed and executed data-driven seasonal and engagement campaigns, including pre- and post-performance analysis.
- Integrated Performance Monitoring: Developed a comprehensive dashboard consolidating marketing channels (Email, SMS, PN, In-App) for subscription and engagement insights.
Senior Customer Scientist
Crayon Data India Pvt Ltd
02.2021 - 05.2024
- KPI Dashboard: Automated and delivered retail banking KPI dashboards for ADIB Bank, covering assets (PF, AF, HF, cards) and liabilities.
- TAT Analysis: Developed separate TAT reports for PF, AF, cards, and HF, optimizing processing time.
- Campaign Design: Executed data-driven campaigns, including repeat customer analysis (auto finance) and a successful Ghina balance increase campaign.
- Segment Movement: Managed segment upgrades/downgrades for business banking customers based on account activity.
- Recommendation Analysis: Assessed merchant recommendations from Maya.ai (Crayon) for HDFC customers.
Analyst
HCL Technologies Limited
11.2018 - 02.2021
- Streamlined ANSA data integration for Digital Pre-Assembly by building a data pipeline and dashboards to monitor program-specific key metrics.
- Developed MYCDHR dashboards to track multi-region program workflows, part statuses, and milestone completions for comprehensive management insights.
- Enhanced Post FDJ vendor performance tracking by designing dashboards to monitor query resolution, manufacturing progress, and parts availability.
Education
PGP - Data Science & Business Analytics
Great Lakes Institute of Management
Chennai 05.2021 - Current
B.E - Mechanical Engineering
Panimalar Institute of Technology
Chennai 04.2014 - 04.2018
Skills
- Python
- SQL
- Power BI
- MS Excel
- Tableau
- Marketing Analytics
Timeline
Assistant Manager - Marketing Anaytics
Disney + Hotstar
05.2024 - Current
PGP - Data Science & Business Analytics
Great Lakes Institute of Management
05.2021 - Current
Senior Customer Scientist
Crayon Data India Pvt Ltd
02.2021 - 05.2024
Analyst
HCL Technologies Limited
11.2018 - 02.2021
B.E - Mechanical Engineering
Panimalar Institute of Technology
04.2014 - 04.2018
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