Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Ashley McCloskey, CSM

Ashley McCloskey, CSM

Spring Hill

Summary

Digital consultant with strong expertise in driving impactful digital strategies and solutions. Known for effective team collaboration, adaptability to changing needs, and delivering measurable results. Skills include digital marketing, data analysis, and project management. Recognized for reliability, communication, and problem-solving abilities.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Digital Consultant

BOK Financial
09.2023 - 03.2025
  • Collaborated with cross-functional teams to ensure cohesive integration of digital initiatives within broader business objectives.
  • Enhanced brand visibility with the development of high-quality, targeted content.
  • Increased keyword rankings through diligent research and optimizing on-page elements.
  • Boosted website traffic by implementing SEO strategies and creating engaging content.
  • Created compelling meta descriptions and title tags to increase click-through rates from search engines.
  • Contributed to projects within Scrum project management environments.
  • Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
  • Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
  • Streamlined internal linking structures within websites for better navigation and indexing by search engines.
  • Collaborated closely with web developers during site redesigns or changes ensuring minimal impact on established SEO efforts while maintaining optimal usability standards.
  • Created, published, and managed all digital content across eight bank websites.

Sr. Digital Content Project Manager

Educational Media Foundation (EMF)
03.2019 - 06.2023
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Managed content distribution to online channels and social media platforms.
  • Trained junior team members in best practices for web content management and digital marketing strategies.
  • Increased conversions with compelling web copy that effectively communicated product benefits and features.
  • Managed a team of freelance writers, assigning tasks to ensure consistent output quality while meeting deadlines consistently.
  • Curated third-party articles relevant to industry trends to provide valuable information resources on the corporate blog consistently.
  • Managed editorial calendar to ensure timely publication of articles, blog posts, and social media updates.
  • Boosted web traffic by implementing SEO strategies, researching relevant keywords, and creating engaging content.
  • Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
  • Analyzed website analytics data to determine the effectiveness of different types of content in driving traffic and achieving business goals.
  • Contributed to projects within Scrum project management environments.

Front End Developer

SuiteAmerica
01.2015 - 01.2019
  • Utilized HTML, CSS, and JavaScript to create visually appealing and responsive web pages that met client requirements.
  • Optimized site content for mobile devices using responsive design techniques.
  • Maintained website performance by conducting regular updates and addressing compatibility issues across various platforms.
  • Improved website accessibility by implementing best practices for ADA compliance.
  • Resolved cross-browser compatibility issues, ensuring consistent website presentation across Chrome, Firefox, Safari, and Internet Explorer.
  • Collaborated with UX/UI designers to translate visual concepts into functional and dynamic web pages, ensuring alignment with brand standards and user expectations.
  • Contributed to proposal and microsite development for prospective clients by writing persuasive and compelling RFPs.

Event Project Manager

E.Republic, Inc.
01.2012 - 03.2015
  • Utilized strong interpersonal skills to build and maintain positive relationships with clients, vendors, and stakeholders.
  • Collaborated closely with creative teams to develop visually appealing presentations and promotional materials for events.
  • Developed comprehensive event timelines, effectively prioritizing tasks to meet critical deadlines.
  • Continuously updated knowledge of industry trends and best practices for event management through participation in conferences, workshops, and online forums.
  • Facilitated smooth onsite registration processes for attendees by designing user-friendly systems that minimized wait times.
  • Organized large-scale corporate events, consistently exceeding client expectations in terms of quality and value for money.
  • Maximized event attendance by creating targeted marketing campaigns across multiple platforms.
  • Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Tracked key performance indicators to measure success of campaigns.
  • Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.

International Logistics Coordinator

Agilent Technolgies
01.2011 - 01.2012
  • Managed logistics for multiple global projects, ensuring on-time delivery and seamless coordination between teams.
  • Collaborated with internal teams to identify areas of potential improvement in logistics processes, implementing changes that resulted in increased efficiency and cost savings.
  • Optimized warehouse operations by implementing new inventory management systems.
  • Implemented an efficient returns process for damaged parts, improving customer satisfaction while minimizing losses from unsellable items.
  • Coordinated cross-functional teams to address logistical challenges, fostering a culture of collaboration and problem solving.

Education

Master of Science - Coputer Science

University of San Francisco, San Francisco, CA
06-2017

Bachelor of Arts - Public Relations And Crisis Management

California State University, Sacramento, Sacramento, CA
05-2015
  • Gamma Phi Beta Legacy Member
  • PRSSA Member
  • Marketing/Journalism Minor

Associate of Science - Web Design

Sierra College, Rocklin, CA
05-2015

No Degree - Digital Communications And Media

University of California, Santa Barbara, Santa Barbara, CA
06-2007

Associate of Arts - Graphic And Digital Design

Sierra College, Rocklin, CA
05-2006
  • Dean's List: 2004 - 2006 (All Semesters).
  • Swim team captain (2 years),
  • All-American
  • Athletic Academic Award and Scholarship Recipient.

Skills

  • Search engine optimization
  • CRM software management
  • Agile marketing methodologies
  • Creative copywriting
  • Keyword research
  • Graphic design
  • Google business suite
  • Adobe creative suite
  • MailChimp
  • Salesforce CRM
  • Digital strategy development
  • Team leadership training & development
  • Stakeholder engagement
  • Quality assurance
  • Project management, Forecasting and reporting
  • Proposal development
  • Content strategy development
  • Email marketing campaigns
  • HTML and CSS
  • Web analytics reporting, Google analytics
  • Responsive design
  • Figma proficiency
  • Wordpress
  • UI/UX design
  • Mobile-first design
  • Technical documentation
  • Accessibility compliance
  • Wireframing techniques
  • Agile scrum framework
  • Email campaign management
  • Figma, Canva
  • CrazyEgg, SEM Rush, SEO, SiteImprove
  • Confluence
  • Sitecore CMS
  • Wrike Project Management Software
  • AP Style Format & Copywriting
  • Paradox, Corell, Eloqua, Seibel
  • Filemaker Pro

Certification

  • ScrumMaster® (CSM) – Scrum Alliance.
  • Google Analytics (GA4) - Google Analytics Skillshop.
  • JavaScript, HTML/CSS - General Assembly San Francisco, CA.

Interests

  • Traveling
  • Snowboarding
  • Golfing
  • Swimming
  • DIY and Home Improvement
  • Music

Timeline

Digital Consultant - BOK Financial
09.2023 - 03.2025
Sr. Digital Content Project Manager - Educational Media Foundation (EMF)
03.2019 - 06.2023
Front End Developer - SuiteAmerica
01.2015 - 01.2019
Event Project Manager - E.Republic, Inc.
01.2012 - 03.2015
International Logistics Coordinator - Agilent Technolgies
01.2011 - 01.2012
University of San Francisco - Master of Science, Coputer Science
California State University, Sacramento - Bachelor of Arts, Public Relations And Crisis Management
Sierra College - Associate of Science, Web Design
University of California, Santa Barbara - No Degree, Digital Communications And Media
Sierra College - Associate of Arts, Graphic And Digital Design

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Ashley McCloskey, CSM