Ashraf Meeran A R
Sales and Marketing
Chennai
Summary
Experienced with regional sales management, consistently exceeding sales targets and driving market growth. Utilizes strategic planning and team leadership to maximize performance and effectiveness.
Area Sales Manager with 15+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance.
Track record of building strong client relationships and implementing successful sales strategies.
Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.
Overview
26
26
years of professional experience
3
3
Languages
Work History
Area Sales Manager
CMPL
04.2024 - Current
- Developed and implemented strategic sales plans, enhancing market penetration and driving increased customer engagement across key territories.
- Analyzed market trends and customer feedback to refine product offerings, resulting in improved sales performance and customer satisfaction.
- Collaborated with cross-functional teams to launch promotional campaigns, successfully increasing brand visibility and generating new leads.
- Conducted training sessions for junior sales staff, fostering knowledge sharing and improving team performance in achieving sales targets.
- Developed strategic initiatives to optimize dealer engagement, resulting in increased loyalty and enhanced market presence.
- Analyzed dealer performance metrics to identify growth opportunities, driving targeted training programs and resource allocation.
- Cultivated strong relationships with dealers, enhancing communication flow and improving overall satisfaction with service delivery.
- Negotiated favorable contract terms with dealership principals, securing mutually beneficial agreements.
- Streamlined processes for dealer onboarding, expediting the time it took to bring new partners onboard.
- Implemented systems and procedures to increase sales.
- Prepared sales presentations for clients showing success and credibility of products.
Sales Manager
KUN TRUCKING / GMMCO LTD ( Dealer for Bharat Benz)
04.2022 - 03.2024
- Led a team of sales representatives to develop strategic approaches, resulting in increased market penetration and customer engagement.
- Analyzed market trends and competitor activities to refine sales strategies, successfully positioning offerings to meet customer demands.
- Developed and maintained strong relationships with key clients, fostering loyalty that contributed to sustained revenue growth and repeat business.
- Monitored sales metrics and KPIs, utilizing insights to adjust strategies proactively, driving alignment with corporate objectives.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Area Sales Manager
Manitou
12.2010 - 07.2021
- Established and maintained relationships with key stakeholders, enhancing customer loyalty and facilitating repeat business opportunities.
- Monitored sales metrics and performance indicators, providing actionable insights to improve sales strategies and optimize resource allocation.
- Participated in regional sales meetings, contributing insights and strategies that supported alignment with corporate objectives and growth initiatives.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Cultivated strong relationships with dealers, enhancing communication flow and improving overall satisfaction with service delivery.
- Developed strategic initiatives to optimize dealer engagement, resulting in increased loyalty and enhanced market presence.
- Analyzed dealer performance metrics to identify growth opportunities, driving targeted training programs and resource allocation.
- Facilitated regular dealer meetings to gather feedback and insights, leveraging data to inform strategic decision-making and support growth objectives.
- Mentored junior staff in best practices for managing dealer relationships, fostering a culture of collaboration and continuous improvement.
- Implemented a CRM system to enhance tracking of dealer interactions, ensuring timely follow-ups and improved relationship management.
- Provided critical support during product launches, working closely with dealerships to ensure a smooth introduction of new vehicles into the market.
- Recognized as a trusted advisor by dealerships, resulting in improved loyalty and repeat business.
- Handled dealer concerns and complaints professionally, implementing appropriate actions to address their issues and prevent future occurrences.
- Negotiated favorable contract terms with dealership principals, securing mutually beneficial agreements.
- Streamlined processes for dealer onboarding, expediting the time it took to bring new partners onboard.
- Strengthened dealer relationships by providing prompt and efficient support for inquiries and concerns.
- Conducted regular market research and analysis to identify trends affecting the automotive industry, sharing insights with dealerships to inform their decisionmaking.
- Organized promotional events and interacted with community to increase sales volume.
Senior Spare Parts Engineer
Durr India Pvt Ltd
03.2009 - 12.2010
- Led procurement initiatives to optimize supply chain efficiency, resulting in reduced lead times and improved vendor relationships.
- Developed and implemented cost-saving strategies that enhanced budget management and contributed to overall project success.
- Analyzed market trends to identify potential suppliers, ensuring competitive pricing and quality standards were consistently met.
- Collaborated with cross-functional teams to define procurement requirements, streamlining processes and enhancing project timelines.
- Coordinated the efficient processing of spare parts orders, improving overall workflow and reducing lead times significantly.
- Reduced order processing time through the development of efficient order handling procedures.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Spare Parts Engineer
Putzmeister
01.2008 - 12.2008
- Streamlined spare parts inventory management processes, enhancing efficiency and reducing turnaround times for customer orders.
- Collaborated with cross-functional teams to develop and execute strategic initiatives, driving operational improvements and customer satisfaction.
- Implemented advanced tracking systems for spare parts, improving accuracy in inventory levels and order fulfillment.
- Received and inspected package deliveries and resolved discrepancies.
Product Support Specialist
GMMCO (Dealer for CATERPILLAR Machineries)
03.2002 - 07.2007
- Provided expert troubleshooting and technical support for complex product issues, enhancing customer satisfaction and loyalty.
- Collaborated with cross-functional teams to develop and implement solutions, improving product reliability and performance.
- Led initiatives to streamline support processes, resulting in reduced resolution times and improved team efficiency.
- Enhanced product usability by troubleshooting issues and providing effective solutions to customers.
- Resolved system and customer issues by troubleshooting and providing effective solutions.
Junior Chargehand
Larsen & Toubro Limited
08.1999 - 11.2000
- Conducted routine maintenance checks on equipment to ensure operational efficiency and mitigate downtime across facilities.
- Implemented preventive maintenance schedules that enhanced equipment reliability, reducing service disruptions and repair costs.
- Developed and updated maintenance documentation, streamlining processes and ensuring compliance with industry standards and regulations.
Education
MBA - Marketing Management
PERIYAR UNIVERSITY
Chennai, India 04.2001 -
Four Years Heavy Hydraulic Earth Moving Machinery - HEAVY HYDRAULIC EARTH MOVING MACHINERY
Larsen & Toubro Ltd
Chennai, India 04.2001 -
Skills
Strategic sales planning
Market analysis
Customer engagement
Cross-functional collaboration
Team training and development
Team leadership
Problem resolution
Territory management
Pipeline management
Teamwork
Timeline
Area Sales Manager
CMPL
04.2024 - Current
Sales Manager
KUN TRUCKING / GMMCO LTD ( Dealer for Bharat Benz)
04.2022 - 03.2024
Area Sales Manager
Manitou
12.2010 - 07.2021
Senior Spare Parts Engineer
Durr India Pvt Ltd
03.2009 - 12.2010
Spare Parts Engineer
Putzmeister
01.2008 - 12.2008
Product Support Specialist
GMMCO (Dealer for CATERPILLAR Machineries)
03.2002 - 07.2007
MBA - Marketing Management
PERIYAR UNIVERSITY
04.2001 -
Four Years Heavy Hydraulic Earth Moving Machinery - HEAVY HYDRAULIC EARTH MOVING MACHINERY
Larsen & Toubro Ltd
04.2001 -
Junior Chargehand
Larsen & Toubro Limited
08.1999 - 11.2000
Languages
English
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)