Asiet Shazzo
Seymour
Summary
Dynamic marketing executive with a proven track record at Yango, driving successful integrated campaigns across diverse markets. Expertise in creative strategy and project management enhances brand visibility and engagement. Strong skills in cross-departmental collaboration and market entry planning contribute to overall success. Bilingual in English and Russian, providing valuable cultural insights for projects.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Executive
Yango (Super App by Yandex)
05.2023 - Current
- Led the planning, execution, and optimization of integrated performance-driven campaigns across Central Asia and South America, enhancing brand visibility and customer engagement
- Managed cross-functional collaboration between Creative, Product, CRM, PR, Research, and Media Planning teams, resulting in streamlined processes and improved project outcomes
- Oversaw creative production pipelines for static, video, digital, and offline channels, ensuring timely delivery and high-quality outputs
- Drove go-to-market strategies for new city/country launches, successfully establishing brand presence and market entry
- Owned campaign budgets, localization workflows, and vendor coordination, achieving cost efficiency and effective campaign execution
- Remote position
IMC Lead Producer
Kinopoisk (Part of Yandex)
Moscow
12.2020 - 03.2023
- Managed end-to-end production of promotional assets for TV, DOOH, and digital campaigns for Russia and Kazakhstan, ensuring timely delivery and alignment with marketing goals
- Oversaw agency and vendor relationships, enhancing collaboration and ensuring quality standards were met
- Maintained creative alignment with marketing strategy, contributing to cohesive and effective campaign messaging
- Coordinated with internal teams to ensure smooth asset delivery, resulting in efficient project execution and on-time launches
- Delivered high-performing assets across various funnel stages by leveraging creative strategy development, leading to increased engagement and conversion rates
Senior Creative, Production & Localization Lead
ViacomCBS (Kids & Family Brands, Russia & Baltics)
Moscow
06.2014 - 07.2020
- Led creative development, production, and localization for Kids & Family brands, resulting in increased audience engagement and brand consistency across markets
- Managed localization across Russian, Estonian, Latvian, and Lithuanian languages, ensuring cultural relevance and accuracy in all content
- Directed internal creative and production teams, improving workflow efficiency and delivering projects on time and within budget
- Coordinated with global teams to align content with market needs, enhancing global brand alignment and market penetration
- Supported new business initiatives including theatrical and live show ventures, contributing to revenue growth and brand expansion
Education
Bachelor's degree - Business Administration and Management
Russian University of Humanities At Moscow
Moscow, Russia05.2009
Skills
- Leadership in cross-departmental projects
- Market entry and launch planning
- Integrated marketing campaign management
- Creative strategy development
- Creative project management
- Financial and scheduling oversight
- Cultural awareness
- Project management with Asana
- Design collaboration with Figma
- Process improvement
- Agency collaboration expertise
- Proficient in English and Russian
- Basic in Spanish and French
Certification
- Asana Workflow Specialist: September 2025
- Graphic design professional training course: March 2022
Languages
English, bilingual, Russian, native, Spanish, limited working, French, entry level
Accomplishments
- Achieved #1 TOM in Bolivia for Yango Food Delivery service Q4 '24 to Q1 '25
- Consistently commended by upper management for leading marketing campaigns and launching new markets (Bolivia, Azerbaijan, Georgia, Kyrgyzstan, etc.)
- Documented and resolved brand visibility issues which led to developing new approach in collecting data that is now being implemented across CIS, Africa and LatAm
Timeline
Marketing Executive
Yango (Super App by Yandex)
05.2023 - Current
IMC Lead Producer
Kinopoisk (Part of Yandex)
12.2020 - 03.2023
Senior Creative, Production & Localization Lead
ViacomCBS (Kids & Family Brands, Russia & Baltics)
06.2014 - 07.2020
Bachelor's degree - Business Administration and Management
Russian University of Humanities At Moscow