Atul Anand
Chennai
Summary
Pharma Sales Professional with 15 years of experience looking forward to a challenging opportunity to showcase skills and expertise that will help the company achieve its desired goals.
Overview
15
15
years of professional experience
Work History
Project Manager
Zydus Wellness - Assn With Alliance Marketing
02.2024 - Current
- Major Task for South and West Team set up and launch
- Team Size – Expert Detailing Executive – 44, Expert Diet Counsellor – 12, Expert Area Business Manager – 8
- KOL Management
- Executing Activities - CME , RTM and Inclinic Camps
- Team training to be executed in concurrence with the HO Team
- Follow every week the growth in RX compared to the corresponding past
Regional Sales Manager
Dr Reddy’s laboratories
08.2018 - 12.2023
- Responsible for Target achievement for State with proper brand mix
- Responsible for increasing the Market share of brands in the RPM and eRPM
- Generating the RCA and counter Measure for Critical HQs and brands which will help to ensure that brand is coming into performance
- Ensuring weekly pitstops to ensure the objective completion is 100% as per the timelines
- Ensuring the strategy implementation happens with 100% efficacy
- Understanding the training needs of my TMs and AMs through proper analysis on the field and off the field
- Maintaining good relations with KOLS and Important doctors
- Stock and Inventory Management
- Proper Utilisation of CRM fund for the best outcome
Divisional Business Manager
INDOCO REMEDIES LIMITED
09.2015 - 08.2018
- Managing a Team of 18 Mrs and 4 Area managers
- Responsible for Target achievement for my division and also maximize earning of my Down line
- Analysis of Sales data and planning way forward in order to do a better sale with a good product mix
- Reviewing the coverage and activities carried out by the Area Managers
- Ensuring all the Strategies are implemented across the division
- Understanding the training needs of Team Members and Area Managers through proper analysis on the field and off the field
- Maintaining good relations with KOLS and Important doctors
- Stock and Inventory Management
- Proper Utilisation of CRM fund for the best outcome
Divisional Business Manager
TABLET INDIA Ltd
01.2015 - 09.2015
- Managing a Team of 14 Members and 3 Regional Managers
- Responsible for Target achievement for my division and also maximize earning of my Down line
- Analysis of Sales data and planning way forward in order to do a improve sales with a good product mix
- Reviewing Coverage and strategy implementation status weekly
- Ensuring all the Strategies are implemented across the division
- Understanding the training needs of Members and Regional Managers through proper analysis on the field and off the field
- Maintaining good relations with KOLS and Important doctors
Regional Business Manager
Tablets India Ltd
08.2010 - 12.2014
- Planning, organizing, executing activities which would facilitate to achieve budget (sales target) for the month of allocated region
- Analyzing Sales and Devise Strategy to ensure 100% target Month on Month
- Brand promotion by holding regular Seminars, OPD Camps & conferences
- Conflict Resolution and Grievance handling
- 100% Strategy Implementation
Scientific Officer
Tablets India Ltd
12.2009 - 07.2010
Education
MBA - Marketing Management
SREE BHAGWAN MAHAVEER JAIN COLLEGE OF ENGINEERING
06-2009
B.Sc. - Hospitality & Hotel Administration
IHMCT&AN
06-2007
Skills
- Effective Communication Skills
- Effective Leadership
- High Adaptability
- Analytical Problem-Solving
- Strategic planning
- Customer relations
Languages
English
Hindi
Tamil
Kannada
Punjabi
Bengali
Recognitionsandhonours
- Winner of the VERVE 2008, held at St. Aloysius, Mangalore.
- Winner in the Management Event in Infinity 2008, Bangalore.
- Participated in Management fest CHRYSALIS held Christ College, Bangalore.
- Participated in Management fest PERCEPTIONS at M.S. Ramiah.
- National Seminar on 'Capital Market- A Transformational Analysis.'
- Presentation of the functional management of the Coco-Cola industry.
Personal Information
- Date of Birth: 12/21/83
- Gender: Male
- Marital Status: Married
Careerperformancesachievements
- Zonal Topper for the brand DOXT SL for the year 22 – 23
- Zonal Topper for VGL (Vozet, Gris ODT and Lucrush) for the year 22-23.
- Highest Growth for the Brand PP26+ for 20 – 21
- Highest Growth for the brand in the year GRIS ODT
- Handled brands Cetzine acquired from GSK and Built brand with the highest PCPM 7200 strips pcpm in the year 2019 – 2020.
- Built the business of Tamilnadu from 35 lacs in sept 2018 to 1.1 cr in my current tenure.
- Chennai city operation was launched in the year 2018 and currently doing approx. 25 lakhs monthly.
- Awarded 'STAR OF THE BATCH' for extraordinary performance in the Training at TABLETS INDIA LIMITED in the month of FEBRUARY 2010
- Got Promoted as a RBM within a year of Joining the Organization
- No 1 Region all over India for brand Queencal and Ecoflora.
- Got Best RBM award in October 2014
- Got Best RBM for achievement in January 2015
- Got Promoted as a Divisional Manager in January 2015
- 2016 - 2017 performance 96% with 22% growth
- Chennai City and Vellore Achieved 100% of the target for the 1st time since launch
- 2017 -2018 - Division closed at 95.3 % with 10% growth
- Chidambaram achieved 100% for the first time in the last 5 years
- Cuddalore achieved target after nearly 5 years
Timeline
Project Manager
Zydus Wellness - Assn With Alliance Marketing
02.2024 - Current
Regional Sales Manager
Dr Reddy’s laboratories
08.2018 - 12.2023
Divisional Business Manager
INDOCO REMEDIES LIMITED
09.2015 - 08.2018
Divisional Business Manager
TABLET INDIA Ltd
01.2015 - 09.2015
Regional Business Manager
Tablets India Ltd
08.2010 - 12.2014
Scientific Officer
Tablets India Ltd
12.2009 - 07.2010
MBA - Marketing Management
SREE BHAGWAN MAHAVEER JAIN COLLEGE OF ENGINEERING
B.Sc. - Hospitality & Hotel Administration
IHMCT&AN
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