Aurora Barassi
Spring Hill
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Landmark Ceramics
Mount Pleasant
01.2024 - Current
- Help defining product strategy (tile types, styles, formats, finishes) based on market trends
- Research competitors and industry trends (design, pricing, materials)
- Develop new tile collections with design and R&D teams
- Help managing the full product lifecycle (concept → development → launch → phase-out)
- Support marketing (merchandising, showrooms, product messaging)
- Work with customers to develop custom tile solutions tailored to specific project needs
- Review product claims with production to ensure accuracy
- In charge of the full development of a booth at major conventions (HNA, Tise, Coverings) and smaller shows to help design studio to grown
- Oversee daily operations of the showroom, such as inventory tracking and order processing
- Coordinated showroom layout, product placement, and visual merchandising
- Oversee the showroom renovation by coordinating design and contractors
Business Development Associate
Landmark Ceramics
Mount Pleasant
06.2023 - 12.2023
- Help developing and implementing a new e-commerce platform
- Travel to talk to our clients about new ways to do business with the company
- Help with planning and managing of show conventions
- Oversee a logistics project for transportation
- Review customer claims and credit notes
- Manage digital and e-marketing
- Create newsletters with various marketing tools such as Hubspot
CoBE Student Assistant
UW-Whitewater
Whitewater
09.2022 - 05.2023
- Schedule advising appointments
- Answer and direct phone calls
- Provide general information
International Student Service Assistant
UW-Whitewater
Whitewater
05.2022 - 05.2023
- Plan Fall and Spring International Student Orientation
- Lead the Global Ambassador Program
- Coordinate activities for international students
- Manage data updates and upload documents
Talent Acquisition Coordinator
Cielo Talent
Brookfield
10.2021 - 01.2022
- Draft written offer letters
- Extend verbal and written offer letters
- Process candidates through an onboarding
- In charge of background checks and drug screening process
- Cielo is a world's leading provider of recruitment process outsourcing (RPO) solutions.
Global Ambassador
UW-Whitewater
Whitewater
08.2021 - 12.2021
- Mentor new international students
- Assist with International Student Orientation
- Support the students during their first semester in college
- Manage Social Media (Instagram, Facebook, WhatsApp)
Education
Bachelor of Business Administration Degree - International Business with a Global Sourcing Emphasis
University of Wisconsin-Whitewater
05.2023
Skills
- Product Marketing & New Product Development
- Trade Show & Event Management
- E-commerce management
- Product lifecycle
- Project management
- Cross-Functional Collaboration
- Salesforce CRM and Salesforce Sales Cloud
- Proficiency in navigating and using SAP
Extracurricular Activities
- Volunteer at Ronald McDonald House/Monroe Carell Children's Hospital at Vanderbilt, 04/26 - Current
- Order of Omega - Greek Honor Society, 11/22 - 05/23
- American Marketing Association AMA, 09/22 - 05/23
- Sigma Sigma Sigma Sorority, 01/20 - 05/23
- Fundraising Assistant for March of Dimes 01/20 - 05/23
- Executive Board member for National PanHellenic Council (NPC), 12/20 - 01/22
- Nursing Home Student Visitor, 09/20 - 01/22
- Volunteer at ABIO (Italian No-Profit), 12/18, 01/20
Languages
Italian
Native/ Bilingual
English
Full Professional
Spanish
Limited
Timeline
Marketing Assistant
Landmark Ceramics
01.2024 - Current
Business Development Associate
Landmark Ceramics
06.2023 - 12.2023
CoBE Student Assistant
UW-Whitewater
09.2022 - 05.2023
International Student Service Assistant
UW-Whitewater
05.2022 - 05.2023
Talent Acquisition Coordinator
Cielo Talent
10.2021 - 01.2022
Global Ambassador
UW-Whitewater
08.2021 - 12.2021
Bachelor of Business Administration Degree - International Business with a Global Sourcing Emphasis
University of Wisconsin-Whitewater