Austin McBride
Nashville
Summary
Driven music industry professional with 7+ years of experience in project management, marketing, and label operations. Proven success in scaling artist careers, growing revenue, and securing partnerships across labels, publishers, agencies, and DSPs. Skilled at leading campaigns, developing artists, and growing brands into sustainable businesses
Overview
9
9
years of professional experience
Work History
Label Operations Manager & Artist Management Support
LEX Music Group
Nashville
11.2022 - Current
- Experienced a 140% increase in monthly streaming revenue since November 2022. Oversee distribution and marketing of songs that generated 95M+ streams and 55M+ YouTube views
- Create release timelines and run Meta, YouTube, and result-driven email marketing campaigns for clients
- Correspond with show promoters on advances and assist with marketing efforts
- Administer streaming royalties to our collaborators and keep record of commission and recoupment totals
- Helped secure agency (UTA), label (Red Street Records), and publishing deals (Warner Chappell) for our artist Taylor Austin Dye
- Expanded artist roster through signing artists like Harvey Street and Gunnar Latham.
- Oversee distribution via The Orchard/ADA, manage operations, marketing, and A&R initiatives.
Freelance Digital Marketer & Artist Manager
Unbridled Creative
Remote
01.2018 - Current
- Worked with 20+ clients on release strategy, marketing campaigns, and branding
- Scaled Oh Buddy! to 1M+ Spotify streams in 18 months and brokered a partnership with Symphonic
- Developed marketing initiatives for George Ducas, Roe Kapara, Björgvin Benediktsson, Intercept Music, and others. Roe Kapara later signed with Epitaph Records
- Increased Björgvin’s Instagram 300 → 18,000 followers. George Ducas 20K → 50K followers
- Co-founded AudioResin NFT brand; inaugural mint sold out, generating $5,000+
Marketing & Sales Specialist
Intercept Music
Remote
05.2021 - 06.2023
- Managed 25+ client accounts (including Coolio's Estate)
- Ran 40+ release campaigns, including advertising, playlist pitching, and PR strategy
- Designed and executed digital ad campaigns across FB, IG, and Google
- Was instrumental in business development, securing dozens of registrations and marketing service purchases
Senior Account Manager / Account Manager
Innovo Music Management
Nashville
01.2017 - 01.2020
- Led team of two account managers, overseeing training and client strategy
- Contributed to 200% business revenue growth across 3 years
- Secured $100K+ in new business while managing 25+ client accounts
North American Copyright Administrator
Universal Music Publishing Group
Franklin
01.2018 - 01.2019
- Processed songwriter splits, deal codes, and registrations. Liaised with ASCAP, SME, and global offices
Education
B.B.A. - Music Business & Marketing
Belmont University
Nashville, TN01-2018
Skills
- Project Management
- Artist Development & A&R
- Business Development
- DSP Pitching
- Music Marketing & Distribution
- Digital Advertising (FB, IG, Google, Email)
- Social Media Growth
- Data Analytics
- Leadership & Mentorship
- Royalty Administration
Community Engagement
- Society of Leaders in Development (SOLID), Member, Ambassadorship Committee (scholarships, mentorship, recruitment)
- Pianist, Nashville Life Church, actively servce in worship band
- Humanitarian experience, Indonesia and Malaysia (World Race 2020)
- Mentor, Global U entrepreneurship program
- Eagle Scout, Boy Scouts of America
Timeline
Label Operations Manager & Artist Management Support
LEX Music Group
11.2022 - Current
Marketing & Sales Specialist
Intercept Music
05.2021 - 06.2023
Freelance Digital Marketer & Artist Manager
Unbridled Creative
01.2018 - Current
North American Copyright Administrator
Universal Music Publishing Group
01.2018 - 01.2019
Senior Account Manager / Account Manager
Innovo Music Management
01.2017 - 01.2020
B.B.A. - Music Business & Marketing
Belmont University
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