AVA RYMER

As an Advertising Sales Representative at a leading news station, I developed and executed tailored marketing and advertising strategies to meet client goals, building strong relationships with local and regional businesses. In this role, I honed my skills in communication, media relations, and strategic planning, all of which are directly transferable to the Public Relations Manager position at Chattanooga Tourism Co. I worked closely with clients, internal teams, and media partners to create compelling campaigns that resonated with target audiences.

• Client Relationship Management: Cultivated and maintained strong relationships with key clients, including businesses in the tourism, hospitality, and leisure industries, ensuring their advertising needs were met with tailored, effective solutions.
• Campaign Strategy & Execution: Designed and launched advertising campaigns across multiple platforms, including digital, television, and print, focused on delivering measurable results and increasing brand visibility for clients.
• Media Partnerships: Collaborated with media outlets and journalists to secure advertising opportunities, leveraging these relationships to enhance campaign performance and ensure effective message distribution.
• Brand Messaging & Positioning: Developed strategic messaging for clients that aligned with their brand identity and goals, ensuring consistency across all media and marketing materials.
• Sales & Marketing Collaboration: Worked closely with the marketing team to refine strategies, gather insights, and optimize campaigns for better engagement and brand exposure. This experience is directly applicable to building media strategies for the tourism and leisure segments at Chattanooga Tourism Co.
• Reporting & Data Analysis: Analyzed campaign performance using data-driven insights to make adjustments, ensuring the success of each campaign and fostering continuous improvement.

• Created high-quality visual content for social media platforms, elevating brand presence and engagement across Instagram, TikTok, and Facebook.
• Orchestrated 30+ partnerships with artists and influencers, expanding brand reach and building a vibrant creative network.
• Managed business scheduling, coordinated with assistant photographer, and streamlined operations for Client bookings, and strategic planning with Asana.
• Spearheaded social media growth, achieving 46,000 Instagram followers and over 1,000,000 TikTok views, while fostering ongoing partnerships to drive reach.
• Conceptualized and coordinated networking events, strengthening professional ties and generating new business opportunities.

• Created the first FACES camp bringing in 17 special needs children from all over the US
• Planned and executed multiple fundraisers hosting 150+ attendees each event
• Coordinated Transportation and Accomodations for clients