B SRINATH
Chennai
Summary
Results-driven professional with comprehensive experience in account management, focusing on building strong client relationships and driving business. Adept at resolving client issues, and aligning services with client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills.
Overview
7
7
years of professional experience
Work History
Account Manager
Dentsu
06.2025 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Managed end-to-end digital advertising campaigns across programmatic display, video, native.
Oversaw trafficking, implementation, QA, and performance tracking of ad creatives - Created Creative Spec based on client objectives, budget constraints, and platform capabilities.
- Led campaign kickoff meetings, handled pacing and delivery checks, and provided regular status updates and performance reports to stakeholders.
Senior Executive, AD Operations
GroupM Media India Private Limited
09.2022 - 06.2025
- Oversaw end-to-end campaign setup, including obtaining creatives, assigning ads, and reporting on mobile and web platforms, optimizing advertiser campaigns.
- Implemented quality assurance and control measures for flawless campaign execution.
- Anticipated and resolved issues related to campaigns and ad creatives.
- Proficient in debugging and troubleshooting campaign delivery and performance issues. Identified and implemented improvements to enhance operational workflow.
- Advanced knowledge of Trafficking Process using Campaign Manager 360 and IAS. Provided tags to the onshore team and publishers.
- Created and tested URLs using UTM parameters before applying them in creatives.
- Conducted monthly campaign audits.
- Exhibited a comprehensive understanding of the ad operations landscape.
- Took ownership of campaign initiations, ensuring successful implementation.
- I have a leveraged expertise in ad operations and had a solid understanding of ad operations.
- Managed media billing by downloading delivery reports from multiple platforms like Google Ads manager, Facebook, Pinterest, Snapchat etc and sharing them with publishers.
- Allocated final amounts in the Prisma platform based on approved delivery reports.
Analyst
Annalect (Omnicom Media Group)
09.2021 - 09.2022
- Hands-on experience in planning, trafficking, and managing video ad campaigns using DCM.
- Client communication for project understanding, requirements, and campaign strategies.
- Manage and optimize campaign performance by adding value-driven strategies.
- Increase campaign reach and performance metrics by optimizing creative placements.
- Communicate directly with clients regarding creative specifications, submission processes, and troubleshooting ad creative issues.
- Maintain strong client relationships by resolving issues related to tracking, implementation, or reporting.
- Conduct quality checks on trafficked campaigns, identify and fix bugs or errors.
- Resolve client and internal queries related to ads, placements, and campaigns.
- Provide detailed weekly and monthly performance reports, update teams with new trafficking details.
- Collaboration with management and team members to meet company/client goals and prioritize business needs.
Ad Trafficker - Operations
Paragon Digital Services Pvt. Ltd.
08.2018 - 09.2021
- Efficiently schedule and launch digital advertising campaigns within deadlines, ensuring accuracy and performance optimization.
- Managed Woolworth's and BWS Australia-based supermarket clients, overseeing campaign execution and client satisfaction.
- Conducted targeted email campaigns to drive customer engagement and conversions.
- Monitored and captured screenshots of ads running on social media platforms such as Facebook, Instagram, and LinkedIn to track performance and quality.
- Responsible for adding and updating billing details in the Citrix account to ensure accurate financial tracking.
- Managed direct communication with clients, including regular calls to provide updates, resolve issues, and ensure alignment on campaign goals.
Education
BE - Computer Science and Engineering
Velammal College of Engineering and Technology
05.2018
Skills
- Technical Skills: Good knowledge of MS-Excel, Campaign Manager 360, Prisma IAS, DV, Mailchimp Reporting - Google ads manager, Bing, Facebook, Instacart Ticketing :JIRA, Wrike, Monday
- Soft Skills: Verbal and Written Communication, Problem Solving, Time Management, Client Handling, Support Team, Attention to Detail, Mentoring & Training, Project handling
Timeline
Account Manager
Dentsu
06.2025 - Current
Senior Executive, AD Operations
GroupM Media India Private Limited
09.2022 - 06.2025
Analyst
Annalect (Omnicom Media Group)
09.2021 - 09.2022
Ad Trafficker - Operations
Paragon Digital Services Pvt. Ltd.
08.2018 - 09.2021
BE - Computer Science and Engineering
Velammal College of Engineering and Technology
Awards
Client Satisfaction: Outstanding feedback from Onshore clients for delivering error free work., Recognition for Performance: Regular appreciations from Manager and Team leads for 100%, Award for Excellence: Received Best employee Award of the Month and Quarter.
Similar Profiles
Anna NemethAnna Nemeth
Global New Business Director at DentsuGlobal New Business Director at Dentsu
ARUNLAL SARUNLAL S
Account Manager at DentsuAccount Manager at Dentsu
HIMA BINDU HIMA BINDU null
Senior Director Project Management at DentsuSenior Director Project Management at Dentsu
Kalairani KKalairani K
Supply Chain Analyst / Buyer / Configuration Analyst (Team Lead) at HCL TechSupply Chain Analyst / Buyer / Configuration Analyst (Team Lead) at HCL Tech
Srinithi MSrinithi M
Process Associate at HanDigital Pvt LtdProcess Associate at HanDigital Pvt Ltd