Overview
Work History
Education
Skills
Timeline
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Bailey Featherstone

Nashville

Overview

8
8
years of professional experience

Work History

Global E-commerce Manager

OLAPLEX
10.2023 - Current
  • Managing strategy/execution for $98M book of business inclusive of 11 Amazon marketplaces + 2 other e-retailer accounts.
  • Responsible for inventory management, forecasting, NPL GTM strategy, sales reporting, JBPs, trade marketing, financial planning/P&L management, and retailer relationship management.
  • Developing successful promotion strategies for key tentpole events driving over $19M in annual revenue.
  • Managing 4 agency partners and $7M media budget/strategy across all Amazon markets.
  • Secured brand gating and increased market share by +23% in EU/UK markets bringing $11M back into 1P business from 3P unauthorized sellers.
  • Led complete content overhaul across entire global Amazon portfolio from inception to completion (A+ Content, PDP Graphics, Brand Store, Custom Ad Creative, etc).
  • Created and launched exclusive product innovation generating $9.4M in annual revenue.

Strategic Account Manager | Premium Beauty

Amazon
08.2020 - 10.2023
  • Maximized success and lead growth strategy for 10 multi-million dollar Premium Beauty Brands.
  • Successfully managed P&L and exceeded growth goals for all brands by over 25% YoY.
  • Consumables Category Lead for Amazon Lifestyle marketing initiatives.
  • Conducted weekly, quarterly, and yearly business reviews to analyze performance and strategize on growth opportunities.
  • Lead peak event strategy and execution for vendor partners (Prime Day, Black Friday, etc).

Account Manager

The Adecco Group
09.2018 - 08.2020
  • Team lead and member of Advisory Board focusing on new hire growth and development strategy.
  • Conducted in-depth meetings with prospective clients to identify business goals and create yearly business plans as a roadmap to execute growth initiatives.

Business Development Manager

Drive Social Media
09.2017 - 09.2018

Marketing Communications

Sam's Club Corporate
08.2016 - 06.2017

Education

Bachelor's Degree - Marketing

University of Arkansas
Fayetteville, AR

Skills

  • Revenue Growth
  • Relationship Management
  • Digital Content Development
  • Join Business Planning
  • Trade Marketing
  • GTM Strategy

Timeline

Global E-commerce Manager

OLAPLEX
10.2023 - Current

Strategic Account Manager | Premium Beauty

Amazon
08.2020 - 10.2023

Account Manager

The Adecco Group
09.2018 - 08.2020

Business Development Manager

Drive Social Media
09.2017 - 09.2018

Marketing Communications

Sam's Club Corporate
08.2016 - 06.2017

Bachelor's Degree - Marketing

University of Arkansas

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Bailey Featherstone