Balachandar Rangarajan
Luxury Goods & Jewellery Professional
Chennai
Summary
A goal-oriented Person with over 23 years of experience in Sales & Marketing, business development, brand building and operations which includes brands such as Louis Vuitton, Bottega Veneta, Swarovski, Spa group of companies [Signity, Sprankel, Lladro, Swarovski] and AMY Jewellery Designers.
Sales leader with sound judgment, good planning abilities and interpersonal communication strengths. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
25
25
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
General Manager - Marketing & Sales
Amy Jewellery Designers
Chennai
12.2020 - Current
- Team building & ensure employees are motivated and brainstormed in regular intervals.
- Brand building & Teaching communication skills to sales team.
- Draw strategy and set goals for growth.
- Ensure employees work productively and develop leadership skills professionally.
- Oversee day to day operations.
- Evaluate and improve operations and employee performance.
- Ensure the team achieve their tasks.
- Being solution provider.
- Profit decline, employee conflicts, loss of business to competitors.]
Sales Manager - India
Swarovski Gemstones
Mumbai And Chennai
04.2015 - 10.2020
- Analyze and solve basic problems
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Established and cultivated solid business relationships with new or existing customers.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Adviser
Louis Vuitton
Chennai
04.2014 - 03.2015
- Facilitated Store manager in Monitoring sales against target
- Database collation & Making deals with Customers for timely sales and achieving target
- Visual Merchandising
- Regular update and timely information for customers on upcoming new launches.
Senior Sales Advisor
Bottega Veneta
Chennai
02.2013 - 03.2014
- Leveraged customers with niche segment of high-profile clientele
- Database collation & Making deals with Customers for timely sales and achieving target
- Regular update and timely information for customers on upcoming new launch
- Visual merchandising.
Regional Manager - Operations - South India
SPA Group of Companies
Chennai, India
8 2001 - 12.2012
- Facilitated team to achieve their target.
- Monitoring of sales MTD /YTD.
- Visual Merchandising, data collation of results of adverts, direct mailers etc.
- Planning and execution of instructed target by the management.
- Making deals with Customers for timely sales and achieving target.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Evaluated competitor strategies to identify industry trends and gather market intelligence.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Grew market share by building strong vendor network and customer-oriented retail store and services.
Sales Coordinator
Whirlpool of India Sales
06.1999 - 07.2001
- Retail Sales
- In store promotions and handling of promotional deals with regular and new clients.
Education
BBA -
Madras University
Chennai, India 05.1999 - 05.2001
Skills
Entrepreneurial skills with an ability to adapt to change and move forward
Ability to communicate on all levels of hierarchy
Innovative and positive when faced with new challenges
Project Management
Customer Retention
Branding
Problem Resolution
Marketing & Sales
New Business Development
Accomplishments
- Successfully done business with All leading manufactures in South India.
- Made Sprankel best competitive for Swarovski and made second largest selling Cubic Zirconia brand in South India.
- Accomplished Swarovski Zirconia's market share more than 50% in my period of presence in two and three tier cities and towns.
- Crafted one of the retail chains in India as retail brand associate in result to that Swarovski's brand partners had gone extra mile in their business.
- Successfully handled manufacturers and stone resellers who were using competition and switched over them to Swarovski.
- Collaborated all listed manufactures in India to use 100% Swarovski Zirconia and encouraged them to become brand partners and played a major role for their success in business and exposure in jewelry industry locally and globally.
- Effectively directed all business projects of AMY with major retailers in south India and made the association successful.
- Marketing - Implemented marketing strategies in AMY which resulted in 22% in [FY - 2021/2022] 33% [FY - 2022/2023] growth in revenue and customer base.
- Project Leader - AMY :5:5 This collection is done in 2023 for Pothy's Swarna Mahaal - Chennai.For Diwali festival the success of the project gained good prospects from other retail chains.
- Project Leader - AMY: 6 to 60 This collection is done for GR.Thangamaaligai - Chennai - 2024 Akshaya Tritya we received overwhelming response for this particular project.
- Aggressive Sales Performer of the year 2018[Swarovski
- Aggressive Sales Performer of the year 2016[Swarovski]
- Star performer Sales & Marketing] - [National] of the year 2010[Sprankel]- Spa Group
- Star performer Sales - [South India] of the year 2008[Sprankel]- Spa Group.
- Star performer Sales - [South India] of the year 2005[Sprankel]- Spa Group.
- Star performer Sales- [Tamil Nadu] of the year 2003[Signity] - Spa Group.
- Star performer Sales -[Tamil Nadu] of the year 2002 [Signity] - Spa Group.
Workexperiencesummary
- 12/01/20, Present
- 04/01/15, 10/01/20, Swarovski Gemstones, Sales Manager - India
- 04/01/14, 03/01/15, Louis Vuitton, Sales Adviser
- 02/01/13, 03/01/14, Bottega Veneta, Senior Sales Advisor
- 08/01/01, 12/01/12, SPA Group of Companies, Regional Manager - Operations - South India
- 06/01/99, 07/01/01, Whirlpool of India Sales, Coordinator
References
Available on request
Personal Information
- Passport Number: F1268794
- Date of Birth: 11/14/79
- Marital Status: Married
Training
- Swarovski
- Bottega Veneta
- Louis Vuitton
- Sprankel
- Lladro
- Attended seminars and workshops on excellence in Distribution, successful selling, Business Development and customer relationship management
- Attended conferences in India & Abroad.
Photography
Ameture photographer, i love landscape and wild animals photography.
Timeline
General Manager - Marketing & Sales
Amy Jewellery Designers
12.2020 - Current
Sales Manager - India
Swarovski Gemstones
04.2015 - 10.2020
Sales Adviser
Louis Vuitton
04.2014 - 03.2015
Senior Sales Advisor
Bottega Veneta
02.2013 - 03.2014
Sales Coordinator
Whirlpool of India Sales
06.1999 - 07.2001
BBA -
Madras University
05.1999 - 05.2001
Regional Manager - Operations - South India
SPA Group of Companies
8 2001 - 12.2012