BALAJI CHIDAMBARAM
Sr Zonal Nutrition Manager
Chennai
Summary
Accomplished sales & marketing professional with nearly two decades of experience in the FMCG and pharmaceutical industry. Specializing in sales, marketing, brand management, and team leadership from strategy development to execution. Extensive expertise in Metabolics & Gynec therapeutic segment, engaging with various specialties such as Gynecologists, Diabetologists, Endocrinologists, Cardiologists, Physicians, and General Practitioners. Proven track record of driving business efficiency and meeting both business and personal goals through innovative strategies that surpass competitors. Known for establishing strong brand loyalty across all customer levels including doctors, KOLs, and hospital authorities. Demonstrated success in key account management with influential connections in renowned accounts in TN & Kerala levels.
Overview
20
20
years of professional experience
2026
2026
years of post-secondary education
Work History
Sr Zonal Nutrition Manager (Healthy Aging)
Danone India
12.2023 - Current
- Accountable for TamilNadu & Kerala sales operations in Healthy Aging division for increasing the market share of Gynec & Diabetes product range
- Reported to National Manager and Managed a sales team of 3 Area Nutrition Managers, 1 Key Account Manager & 20 Nutrition Advisors and monitoring the sales effort of the team
- Business volume 13 Crores
- Development and execution of the action plan for top KOLs and Key Accounts at TN & Kerala level
- Collaborate with marketing and medical teams to establish long-lasting business relations with KOL/KBL , as well as maintain the organizational image and value in the circle of HCPs, KOLs, hospital authorities.
- Implement strategic marketing initiatives to increase the market share of Gynec & Diab
- Successfully managing promotional campaigns from strategy formulation to completion.
- Monitoring sales trends to ensure strategies, plans, achieve revenue, market share and customer satisfaction.
- Collaborating with Modern Trade & Trade Sales team.
- Monitored competitor activity to identify opportunities for market penetration and differentiation.
- Provided regular feedback to senior management on market trends, recommending adjustments to business strategy as needed.
- Led a high-performing sales team to exceed targets and improve overall performance.
- Expanded the company''s market presence through strategic networking and partnership-building efforts.
- Evaluated sales team performance regularly using established KPIs, providing constructive feedback for improvement.
- Streamlined internal communication processes, improving collaboration among cross-functional teams.
- Increased sales revenue by implementing innovative strategies and utilizing market research.
- Developed strong relationships with key clients for sustained business growth and customer retention.
Zonal Sales Manager (Metabolics)
Wockhardt Ltd
02.2022 - 11.2023
- Accountable for TamilNadu & Kerala sales operations in Metabolics division for Diabetes care for increasing the market share of metabolic product range
- Reported to National Sales Manager and Managed a sales team of 5 Regional Managers, 7 Key Account Managers & 24 Territory Managers and monitoring the sales effort of the team
- Business volume 17 Crores
- Development and execution of the action plan for top KOLs and Key Accounts at TN & Kerala level
- Collaborate with marketing and medical teams to establish long-lasting business relations with KOL/KBL , as well as maintain the organisational image and value in the circle of HCPs, KOLs, hospital authorities.
- Implement strategic marketing initiatives to increase the market share of Metabolics in OAD, Insulin & Medical devices markets.
- Successfully managing promotional campaigns from strategy formulation to completion.
- Monitoring sales trends to ensure strategies, plans, achieve revenue, market share and customer satisfaction.
Regional Sales Manager (Procare AHT)
Macleods Pharmaceuticals Ltd
11.2020 - 02.2022
- Accountable for TamilNadu sales operations in AHT division for Diabetes care for increasing the market share of Cardio Diabetic product range
- Reported to National Sales Manager and Managed a sales team of 4 Area Managers & 18 Business Executives and monitoring the sales effort of the team
- Business volume 8 Crores
Zonal Business Manager (Metalife)
Abbott Healthcare
03.2014 - 10.2020
- Accountable for TamilNadu & Kerala sales operations in Metalife division for Diabetes care for increasing the market share of metabolic product range
- Reported to National Sales Manager and Managed a sales team of 35 Key Account Managers, 1 Regional Marketing Activity Manager, 6 Area Business Managers and monitoring the sales effort of the team
- Business volume 23 Crores
Area Business Manager
BIOCON LTD
08.2012 - 02.2014
Area Business Manager
UNISEARCH CD
08.2009 - 07.2012
Sales officer
IPCA LABS LTD Innova
09.2007 - 07.2009
Territory Manager
NICHOLAS PIRAMAL Cognex
11.2005 - 08.2007
Education
Management Development Programme -
MDI
Gurgaon, IndiaBachelor of Business Administration - undefined
Madras University
Diploma in Pharmacy -
SRM College of Pharmacy
Skills
- Strategic sales planning
- Market growth strategies
- Effective team leadership
- Career advancement
Effective team collaboration
Business growth strategy
Client acquisition strategies
Effective team engagement
Customer engagement strategies
Data-driven decision making
Target market analysis
Portfolio strategy development
Accomplishments
- Increased sales highest growth % by developing new marketing initiatives.
- Collaborated with team of 70 in the development of Relaunch 2.O
- Recruited and developed 24 new sales professionals.
- Achieved leading Zonal Sales Manager by completing various parameters with accuracy and efficiency in Wockhardt Ltd.
- Collaborated with team of 42 in the development of Take Charge Champion Award in Abbott.
- Rewarded & recognized as No 1 Zonal Business Manager by achieving highest Business value, Effort, Performance with reduced claims in Abbott
- Recruited and developed 24 new sales professionals.
- Increased sales highest growth % by developing new marketing initiatives.
- Collaborated with team of 70 in the development of Relaunch 2.O
- People Development – 8 team members got promoted and 28 team members selected for next level training.
Other Details
MS Office and Basic IT Requirements for Field Force, English, Tamil
Personal Information
Date of Birth: 06/03/80
Trainings Projects Certifications
- Tech innovation projects Digital 101 certifications, 04/01/23
- Talent retention workshop organized by Wockhardt HR, 2022
- Pacific Team Management programme, 07/01/20
- ZBM induction programme organised by Abbott HR, 2019
- LEAP -Leadership and Development Program, 06/01/18
- ABM Enhancement Programme, 2018
- SMAC Programme, 2017 & 2018
- Pilot project of ABM development programme, 2017
- Managerial capability building Programme conducted by McKinsey
- Managerial Development Programme conducted by Dale Carnegie
- Recruitments Champions (A guided journey into Effective interviewing)
- Frontline Managerial Development programme organised by Biocon HR, 2013
- Area Manager Development Programme organised by Unisearch HR, 2010
Timeline
Sr Zonal Nutrition Manager (Healthy Aging)
Danone India
12.2023 - Current
Zonal Sales Manager (Metabolics)
Wockhardt Ltd
02.2022 - 11.2023
Regional Sales Manager (Procare AHT)
Macleods Pharmaceuticals Ltd
11.2020 - 02.2022
Zonal Business Manager (Metalife)
Abbott Healthcare
03.2014 - 10.2020
Area Business Manager
BIOCON LTD
08.2012 - 02.2014
Area Business Manager
UNISEARCH CD
08.2009 - 07.2012
Sales officer
IPCA LABS LTD Innova
09.2007 - 07.2009
Territory Manager
NICHOLAS PIRAMAL Cognex
11.2005 - 08.2007
Bachelor of Business Administration - undefined
Madras University
Management Development Programme -
MDI
Diploma in Pharmacy -
SRM College of Pharmacy
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