Balamurugan sivaraj
Thanjavur
Summary
- Results-driven and highly motivated Sales Officer with over 7 years of experience managing and growing both Trade and Retail channels.
- Proven expertise in developing and executing sales strategies that drive market expansion, increase brand visibility.
- Skilled in building and nurturing strong relationships with key distributors, wholesalers, retailers, and trade partners, ensuring mutual growth and operational efficiency.
- Known for a proactive approach in identifying new business opportunities, improving partner engagement, and streamlining processes for maximum profitability in both trade and retail environments.
- Passionate about driving continuous improvement and fostering long-term, sustainable relationships with customers and partners.
Overview
9
9
years of professional experience
Work History
Senior Executive
TITAN COMPANY LIMITED
09.2021 - Current
- Handling General Trade for TN for Fragrance and Accessories
- Managing 3 distributors with a team of 8 RSSO's and 20 BA's across TN.
- Facilitating relationships with target accounts through better inventory management
- Nurtured and built relationship with over 20 Top stores and grown by 51% vs 2021
- Consistently performed better in new launches and continued to be in Top-3 for last 3 years in both premium as well Trade specific collections.
Territory Sales Manager - Passenger Car Radial Tyres
Bridgestone India Pvt. Limited
05.2017 - 09.2021
- Handled PSR Category for Trichy and upcountry
- Driven business through a family of Exclusive 10 Selects, 40 MBR, 12 OEM's and 1 Distributor across the territory.
- Developed and implemented effective sales strategies, resulting in a 15% increase in market share in almost 2 Years
- Collaborated with the marketing team to executE promotional campaigns, driving a 20% increase in sales during promotional periods
Sales Officer
JK Tyres Ltd.
01.2016 - 05.2017
- Primariliy responsible for Karur and part of Namakkal area.
- Handled 6 categories from 2 wheeler tyres to Farm tyres.
- Handled a family of 2 Truck wheel, 20 MBR and 1 Distributor.
- Additionally took Responsibility of Fleet management and handled almost 20 Fleets in Karur
- Appointed first ever Distributor for 2-wheeler tyres in Tamil Nadu
- Converted competition store into an JK tyre exclusive Truck wheel in Karur
Education
MBA - Marketing & Finance
Gnanam School of Business
01.2017
BBA -
A.V.VM Sri Pushpam College
01.2014
XII -
Rajah's Hr. Sec. School
01.2011
X -
Maxwell Matriculation Hr. Sec. School
01.2009
Skills
- Channel Marketing Strategies
- Technical Service/After-Sales
- Dealer & Customer Management
- Distribution Network
- Go-To Market Strategies
- Upselling strategies
- New market penetration
- Brand promotion
Accomplishments
- Secured Achiever award in Titan in 2023 for Driving 50% Growth in NTO channel.
- Secured Top-2nd In Bridgestone in 2020 for better performances premium segment.
Languages
English
Tamil
Mother'sname
Mrs. S. Vani
Personal Information
Date of Birth: 05/22/94
Disclaimer
I hereby declare that all the given information are true to the best of my knowledge and belief.
Timeline
Senior Executive
TITAN COMPANY LIMITED
09.2021 - Current
Territory Sales Manager - Passenger Car Radial Tyres
Bridgestone India Pvt. Limited
05.2017 - 09.2021
Sales Officer
JK Tyres Ltd.
01.2016 - 05.2017
XII -
Rajah's Hr. Sec. School
X -
Maxwell Matriculation Hr. Sec. School
MBA - Marketing & Finance
Gnanam School of Business
BBA -
A.V.VM Sri Pushpam College
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