Ben Shuptrine
Mcdonald
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
2026
2026
years of professional experience
Work History
Senior Graphic Designer & Content Creator
Moultrie Products / EBSCO
2025 - Current
- - Lead the creation of digital content that drives engagement across the Moultrie brand from in store/ online ads all the way to product design
- - Manage social media creative content for Moultrie Mobile, growing engagement through video, reels, and lifestyle photography.
- - Produce product-focused video and photography content for campaigns, events, and product launches.
- - Collaborate with marketing teams to execute paid and organic strategies across Instagram, Facebook, and YouTube.
- - Maintain consistent visual identity while adapting creative to fit social trends and consumer insights.
- Hybrid/Remote
Videographer & Photographer
Bear Level
01.2022 - Current
- - Direct and filmed content for commercial campaigns and outdoor lifestyle branding.
- - Edit promotional reels and photography assets to boost client visibility on social platforms.
- Work with 10 top in class brands across the outdoor industry that trust our vision to grow.
Graphic Designer
Cybersecurity & Infrastructure Security Agency (CISA)
2022 - 2025
- - Supported social and creative teams by producing digital design and marketing assets.
- - Delivered urgent creative deliverables for time-sensitive campaigns.
Senior Graphic Designer
LMD Agency
2022 - 2025
- - Filmed and produced creative content for the United States Coast Guard rebrand campaign, including digital and social assets.
- - Managed USCG's social account with engagement numbers over 3 million views.
- - Designed and supported marketing for campaigns with the Department of Homeland Security and Department of Energy.
- - Collaborated with teams to create billboard, video, and multimedia campaigns across multiple platforms.
Content Creator & Social Media Manager
Waypoint TV / Outdoors
2020 - 2023
- - Produced video, photography, and digital campaigns for the leading outdoor streaming network.
- - Built engaging social content to drive app downloads, event viewership, and partnerships with outdoor brands.
Content & Marketing Manager
Chattanooga Zoo
2018 - 01.2020
- - Managed all social media channels, digital content, and photography, reaching new audiences during COVID-19 shutdown.
- - Directed campaigns including the largest zoo event launch (Giraffe Exhibit) with strong community engagement.
- - Led a creative team to produce print, video, and digital assets consistent with new branding.
Education
BFA - Graphic Design
University of Tennessee, Knoxville
05-2020
Minor - Entrepreneurship
University of Tennessee
Knoxville, TN05-2020
Skills
- - Social Media Strategy & Management
- - Content Creation & Scheduling
- - Video Production (Filming, Editing, Motion Graphics)
- - Photography & Creative Direction
- - Brand Development & Storytelling
- - Graphic Design & Illustration
- - Campaign Analytics & Reporting
- - (Expert Level) Adobe Creative Suite Final Cut Pro Premiere After Effects
Accomplishments
- - 2024 ADDY Award – USCG Rebrand
- - NAGC Blue Pencil Award – USCG Campaign
- - 2023 Hermes Creative Award
- - Multiple outdoor industry campaigns featured by Waypoint TV, Moultrie, and national outdoor retailers
Languages
Spanish
Limited Working
Timeline
Videographer & Photographer
Bear Level
01.2022 - Current
Senior Graphic Designer & Content Creator
Moultrie Products / EBSCO
2025 - Current
Graphic Designer
Cybersecurity & Infrastructure Security Agency (CISA)
2022 - 2025
Senior Graphic Designer
LMD Agency
2022 - 2025
Content Creator & Social Media Manager
Waypoint TV / Outdoors
2020 - 2023
Content & Marketing Manager
Chattanooga Zoo
2018 - 01.2020
BFA - Graphic Design
University of Tennessee, Knoxville
Minor - Entrepreneurship
University of Tennessee