Benjamin Clepper

Coordinated high involvement advertising accounts supporting paid social media efforts to deliver measurable businesses results across most major social platforms for Food City, Farm Bureau Insurance, CHI Saint Joesph Health, American Cancer Society, Pilot Flying J, Magnolia Furniture, and many more.

Created and presented curated media plans to new and developing clients on paid social media strategy, as well as weekly, monthly, and quarterly result check-ins to executive leadership of these brands.

Managed third-party agencies to help build, optimize, and launch creative for high volume accounts, while also maintaining accountability for positive relations among the various teams from client to media buyer.

Oversaw social budget allocation for over $500k working media dollars a month across various high priority accounts.

• Proposed, developed, and adjusted custom paid media plans for studio theatrical releases across Facebook, Instagram, Google, and Snapchat; regularly exceeding over $100k weekly expenditures on Regal's behalf.
• Maintained, updated, and optimized campaigns to exceed expected results, setting new benchmarks and value over other competitors in the film exhibition industry.
• Oversaw all in-house Regal paid media spend, execution, and reporting featuring new theatres, refurbs, and promotions.
• Created detailed delivery reports and future optimization suggestions for completed campaigns multiple times a week, and organized/categorized finished projects accordingly in SharePoint servers.

• Led and organized a team of interns in the curation of a potential marketing plan directed at young millennial credit card applications for U.S. Bank.
• Conducted a COVID-19 merchant customer impact project requested by, and presented to, Toby Clements (Global Chief Operating Officer at Elavon).
• Actively worked and communicated with fellow interns and managers in a completely online environment to drive meaningful results for U.S. Bank and Elavon.

• Successfully traveled and represented Parafrog Airsoft at many local and national events to improve product knowledge and community outreach.
• Increased local field admissions by over 50% utilizing both YouTube and social media campaigns to effectively engage existing and new players.
• Redirected merchandising efforts, sales procedures, and product selection exponentially increasing business gross revenue from $371,000 (FY2019) to $650,000 (FY2020). FY2021 expectation forecast to be above $800,000.

• Established an online sale system adequately conforming to federal law and BATF regulations; allowing service to customers across state lines generating over 250 positive reviews.
• Collaborated and worked with local customers, improving the company's focus on individual opportunities, organizational structure, and addressing/implementing community feedback.
• Helped convert the company's focus to unexplored, niche markets, providing a competitive advantage not utilized by large, local retailers in the area.
• Helped asses estate collection liquidation value, and quickly convert appraised collections into online sale opportunities.