BHOKOSIO BERVIN RAJA S
Associate Director Marketing - India & APAC region
Chennai
Summary
Dynamic and results-driven digital marketer with expertise in AI-powered marketing strategies, campaign execution, and data analytics. Adept at utilizing innovative technologies to craft audience-focused campaigns that maximize ROI. Strong communicator with a knack for problem-solving and project management.
Overview
13
13
years of professional experience
2022
2022
years of post-secondary education
2
2
Languages
Work History
Associate Director Marketing – India & APAC
ZEE Entertainment Enterprises
04.2023 - Current
- Expanded role to oversee ZEE Tamil across India and APAC for digital marketing strategies and revenue growth in diverse markets
- Led pioneering digital initiatives, devising comprehensive strategies for show premieres that achieved unparalleled audience engagement
- Built a high-performing team, fostering creativity and innovation to solidify ZEE Tamil's digital leadership position
- Delivered industry-leading show and artist promotions, recognized with multiple awards (e.g., E4M IMA South Awards for Best Use of Digital Marketing, Promax Gold Awards)
- Achieved consistent year-over-year growth: 30% YoY revenue growth on socials and 100% YoY growth in YouTube viewership and revenue
- Spearheaded successful digital paid promotions, achieving an outstanding 80% conversion rate
Senior Marketing Manager Digital
03.2021 - 03.2023
Head – Digital Media & Research
DIKSAT TRANSWORLD LTD
05.2019 - 02.2021
- Social Media Management: Led the team and executed comprehensive social media strategies across all platforms, driving engagement and brand awareness
- Team Leadership: Successfully built and managed a high-performing social media team, establishing efficient daily operational processes for optimal productivity
- Digital Product Development: Spearheaded the development and launch of a company website and a news app portal, expanding digital reach and audience engagement
- Competitive Analysis & Strategy: Conducted in-depth market research and competitive analysis, identifying key benchmarks and formulating data-driven recommendations for continuous improvement
Head Digital and Research Operations
Cornerstone Media Agency
01.2018 - 04.2019
- Research Operations in BARC, P & L Management & Events Execution
Executive Research and Digital
Cauvery News
06.2018 - 11.2018
- Television audience measurement reporting, channel FPC Finalization.& Digital Output Monitoring and reporting
- Event Execution (Eg., Aasan Viruthugal’2018 & Namma Ooru Vingnaani’2018 )
EA to CEO
Puthiyathalaimurai (NEWS) & Puthuyugam (GEC) Channels
04.2014 - 12.2017
- Handled Research, Group MIS, Finance, Liasioning& Event Execution – Budgeting & Execution ( Eg., Tamizhan Viruthugal, Shakthi Awards, Aasiriyar Viruthugal & Veetukku Oru Vingnaani)
Program Producer
Imaiyam TV
05.2013 - 09.2013
Assistant Producer
Zee Tamil
04.2012 - 02.2013
Asst Director & Asst Cameraman
12.2011 - 03.2012
Education
MBA - Information And Security
Madras University
Chennai04-2021
B.E. - Electrical and Electronics Engineering
Jeppiaar engineering college
Skills
- Digital Paid Promotions
Innovative Social Media Marketing Campaigns
- 360° Marketing Strategy
Generative AI for Content & Campaign Creation
- Data Insights & Analytics
- Storytelling & Content Creation
- Performance Marketing & ROI Optimization
- Team Leadership & Project Management
- Brand Strategy & Positioning
- Market Research & Consumer Behavior Analysis
- Cross-functional Team Collaboration
- Creative Direction & Concept Development
Personal Information
- Father's Name: Sathu Esron Raja R
- Date of Birth: 10/23/88
- Gender: MALE
Timeline
Associate Director Marketing – India & APAC
ZEE Entertainment Enterprises
04.2023 - Current
Senior Marketing Manager Digital
03.2021 - 03.2023
Head – Digital Media & Research
DIKSAT TRANSWORLD LTD
05.2019 - 02.2021
Executive Research and Digital
Cauvery News
06.2018 - 11.2018
Head Digital and Research Operations
Cornerstone Media Agency
01.2018 - 04.2019
EA to CEO
Puthiyathalaimurai (NEWS) & Puthuyugam (GEC) Channels
04.2014 - 12.2017
Program Producer
Imaiyam TV
05.2013 - 09.2013
Assistant Producer
Zee Tamil
04.2012 - 02.2013
Asst Director & Asst Cameraman
12.2011 - 03.2012
B.E. - Electrical and Electronics Engineering
Jeppiaar engineering college
MBA - Information And Security
Madras University
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