Dynamic Executive Producer with a proven track record at The George Plaster Show, excelling in brand building and audience engagement. Expert in content development and client relationship management, I successfully secured advertising deals and enhanced listener interaction, leveraging social media insights to drive growth and engagement.
Overview
8
8
years of professional experience
Work History
Executive Producer
The George Plaster Show
07.2022 - Current
Created graphics for both the show and social media accounts
Compiled research and the day's latest news/notes to keep listeners/viewers informed
Researched sports statistics, team updates, and trending stories to create compelling narratives
Wrote scripts, segment outlines, and promotional content for on-air talent
Managed every audio/visual/technical aspect of each production
Created and edited multimedia content (e.g., audio clips, videos, social media posts) using tools like Adobe Audition, Premiere, or Final Cut Pro
Sold air time to local advertisers looking to grow their business and helped build marketing strategies to expand our footprint/platform
Monitored social media trends and audience analytics to create data-driven content that boosts engagement
Identified potential clients, including local businesses, sports-related brands, and national advertisers, to secure advertising deals
Built and maintained strong relationships with clients, understanding their business goals and marketing needs
Booked guests to appear on the show (on occasion)
Developed customized proposals and presentations that align with client objectives and the show's audience demographics
Podcast Host
Vandy247.com
05.2023 - Current
Facilitated live coverage of Vanderbilt football, basketball, and baseball games & other promotions
Hosted weekly podcasts with guests from Vanderbilt (coaches, players, analysts, writers), frequently joining
Developed engaging content for viewers/subscribers, including exclusive interviews
Attended promotional events to create awareness for the website and build our subscriber base
Occasionally wrote feature articles and postgame reports to keep subscribers engaged
Successfully sold a sponsorship package to Joe Bulovas (former Vanderbilt kicker) for his company, Bulovas Wealth Management, to become the presenting sponsor for our football coverage
Managed audio recording and editing processes, ensuring high-quality output for platforms like Apple Podcasts, Spotify, iHeart, and YouTube
Coordinate with sponsors (e.g., Sanders Moving, The Wash House, Bulovas Wealth Management) to integrate advertisements seamlessly into episodes
Engaged with Vanderbilt fans through mailbag segments, answering listener questions and fostering community interaction
Play-by-Play Broadcaster
Ave Maria University Athletics
09.2018 - 04.2022
Provided live play-by-play commentary for Ave Maria Athletics events, including football, men’s and women’s basketball, baseball, and other sports, streamed on the Sun Digital Network
Delivered engaging and accurate descriptions of game action, ensuring fans visualize plays and stay connected to Gyrenes athletics
Hosted pre-game and post-game segments, including interviews with coaches, players, and staff to provide context, updates, and analysis
Prepared game notes, statistics, and storylines to enhance broadcast quality and inform viewers about team and player developments
Operated with broadcast equipment (e.g., cameras, microphones, streaming software) to ensure high-quality live streams, collaborating with production staff or student workers
Researched opposing teams, players, and coaches to provide informed commentary and relevant statistics during broadcasts
Collaborated with Ave Maria’s athletic communications team to align broadcasts with the department’s goals and branding
Developed and executed a comprehensive social media strategy for all Ave Maria Athletics accounts (e.g., X, Instagram, Facebook, TikTok) to increase fan engagement, brand visibility, and community connection
Created and posted engaging content, including game highlights, player features, behind-the-scenes videos, graphics, and promotional materials
Planned and scheduled content to align with game schedules, recruiting announcements, and key events (e.g., homecoming, senior day)
Founder
The Dore Report
07.2017 - 07.2023
Founded The Dore Report in 2017, developing the podcast’s concept, branding, and mission to deliver comprehensive Vanderbilt sports coverage, focusing on football, basketball, baseball, and recruiting
Established the podcast as a leading voice in Vanderbilt athletics, targeting both local Nashville fans and a broader Commodore fanbase, with distribution on platforms like Apple Podcasts, Spotify, and YouTube
Hosted biweekly or semiweekly episodes, providing in-depth analysis of Vanderbilt games, recruiting updates, and off-field developments, such as coaching changes, transfer portal activity, and NIL impacts
Conducted interviews with high-profile guests, including Vanderbilt coaches (e.g., Clark Lea, Jerry Stackhouse), former players (e.g., John Jenkins, Shan Foster), and media personalities (e.g., Chris Phillips, Barton Simmons), to provide insider perspectives
Engaged Vanderbilt fans through interactive segments, such as answering listener questions and fostering a sense of community among Commodore supporters
Promoted the podcast on social media, particularly X (@billyderrick10), to grow listenership and connect with fans, contributing to milestones like reaching 10,000 followers
Education
Bachelor of Arts - Digital Communications And Media
Ave Maria University
Ave Maria, FL
05-2022
High School Diploma -
Father Ryan High School
Nashville, TN
05-2018
Skills
Brand building
Audience engagement
Exceptional communication
Content development
Client relationship management
Sales process
Social media savvy
Proposal development
Timeline
Podcast Host
Vandy247.com
05.2023 - Current
Executive Producer
The George Plaster Show
07.2022 - Current
Play-by-Play Broadcaster
Ave Maria University Athletics
09.2018 - 04.2022
Founder
The Dore Report
07.2017 - 07.2023
Bachelor of Arts - Digital Communications And Media