Brian Basham
Clarksville,TN
Summary
Experienced SEO Communications Manager with a demonstrated history (8+ years) of success working directly with clients in the digital marketing and communications industry. Proven skills in increasing customer engagement and business visibility with clients in the US and abroad.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEO Outreach Specialist
GR0 Agency
02.2021 - Current
- Main point of contact for large brands (Paris Hilton, MVMT watches, Lashify, Olipop, Couch Surfing, and many more).
- Worked with brands to strategize and quickly solve issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Directly worked with clients to maintain strong relationships and retention, while building out programs for innovation and upsells.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Developed out the outreach program for over 65 companies
- Crafted and implemented strategies to increase search visibility and website traffic.
Firefighter / Paramedic
Orange County Fire Rescue
04.2018 - 02.2022
- Responded to emergency medical calls to perform lifesaving procedures and other emergency medical services.
- Drove and operated structural pumpers, tankers, ladders, and service vehicles to aid in rescue operations.
- Collaborated with other emergency responders on scene to establish adequate fire suppression.
- Documented emergency calls and equipment maintenance to enable tracking history and maintain accurate records.
- Participated in community outreach programs to raise awareness of fire prevention and safety measures.
- Trained new firefighters to comply with safety protocols and equipment usage.
- Lead medic on over 50 cardiac arrest calls with life-saving interventions.
SEO Specialist
Marion Media Group
07.2015 - 01.2021
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Devised effective white hat organic link building campaigns to increase search rankings.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Developed and implemented local SEO organic ranking campaigns and strategies.
- Developed PPC campaigns to increase website traffic and conversions.
Education
Associate of Arts -
University of Central Florida
Firefighting And Paramedicine License -
Valencia College
Skills
- Developing national and local SEO campaigns for large brands
- Keyword optimization and research
- Website auditing
- Maintain monthly budgets of 100k plus
- SEO data and analytics
- Solving problems with complex issues for clients
- Email communication and outreach
- Asana, Slack, and Zoom
- Ahrefs
- Google Analytics
Certification
Google Cybersecurity Certificate
Timeline
SEO Outreach Specialist
GR0 Agency
02.2021 - Current
Firefighter / Paramedic
Orange County Fire Rescue
04.2018 - 02.2022
SEO Specialist
Marion Media Group
07.2015 - 01.2021
Associate of Arts -
University of Central Florida
Firefighting And Paramedicine License -
Valencia College
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