Brian Glusovich
Clarksville
Summary
Performance-driven paid media specialist with hands-on experience managing and optimizing Meta and Google Ads campaigns for lead generation and conversion-focused offers. Proven ability to improve campaign efficiency through audience targeting, creative testing, and data-driven optimization. Experienced in managing multiple campaigns simultaneously, analyzing performance metrics, and scaling high-performing campaigns to maximize ROI.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Director
Hayes Shoes
Clarksville, TN
02.2025 - Current
- Managed and optimized Meta ad campaigns across multiple locations, driving traffic, engagement, and conversion-focused outcomes
- Increased campaign performance through structured A/B testing of creatives, copy, and audience segments
- Developed and executed targeting strategies including retargeting and lookalike audiences to improve efficiency
- Monitored campaign performance daily and implemented real-time optimizations to improve CTR, CPC, and conversion rates
- Managed campaign budgets and reallocated spend toward high-performing campaigns to maximize ROI
- Scaled top-performing campaigns to increase reach, engagement, and in-store traffic
Digital Marketing Strategist
Timeless Media
Nashville, TN
10.2019 - 02.2025
- Managed paid search and paid social campaigns across Google Ads and Meta platforms for multiple clients
- Increased qualified traffic by 64% through improved audience targeting and campaign optimization strategies
- Reduced cost-per-lead by 38% through keyword optimization, bid adjustments, and performance-driven testing
- Built analytics dashboards using GA4 and CRM tools to track ROI, CAC, and campaign performance
- Delivered client-facing reports translating campaign data into actionable insights and recommendations
- Managed multiple campaigns simultaneously while maintaining performance targets and deadlines
Sales Manger
Best Buy
Clarksville, TN
06.2016 - 12.2024
- Developed strategic sales plans to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance customer engagement and satisfaction initiatives.
- Implemented CRM tools to streamline sales processes and improve data accuracy.
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
- Drove a 25% increase in membership engagement and revenue by architecting customized workout systems and implementing strategic client retention initiatives.
- Designed and led a portfolio of personal and group fitness programs, including high-demand specialty classes that maximized participant retention and class fill rates.
- Expanded client base by 5% in a saturated market through a referral engine powered by delivering measurable client results and a superior coaching experience.
Education
Bachelor of Arts - Business Administration And Management
Austin Peay State University
Clarksville, TN08-2019
Skills
- Meta Ads Manager (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- LinkedIn Campaign Manager
- Campaign Setup & Optimization
- Audience Targeting (Custom, Lookalike, Retargeting)
- A/B Testing (Creative, Copy, Targeting)
- Budget Management, Scaling & Pacing
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel & Conversion API
- UTM Tracking & Attribution
- CTR, CPC, CPA Optimization
- Funnel Analysis & Conversion Optimization
- Performance Reporting & Dashboards
Certification
- Licensed Realtor - 2018-Present
- CPT - NASM Certified Personal Trainer CPR/AED Training - 2022-2024
Timeline
Marketing Director
Hayes Shoes
02.2025 - Current
Digital Marketing Strategist
Timeless Media
10.2019 - 02.2025
Sales Manger
Best Buy
06.2016 - 12.2024
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
Bachelor of Arts - Business Administration And Management
Austin Peay State University
Campaign Execution & Optimization
- Built and optimized Meta ad campaigns generating 20K+ impressions and 200–360 link clicks
- Implemented audience segmentation and retargeting strategies to improve campaign efficiency
- Continuously optimized creatives, targeting, and budgets based on real-time performance data
- Focused on improving CTR, CPC, and conversion behavior across campaigns
PAID MEDIA PROJECTS
- Built and optimized Meta ad campaigns generating 20K+ views, 200–360 link clicks, and measurable increases in traffic and engagement
- Improved campaign efficiency through audience segmentation, retargeting, and creative testing strategies
- Continuously optimized campaigns using real-time performance data, focusing on CTR, CPC, and conversion behavior