Brittany Key
Smyrna
Summary
Results-oriented leader with over a decade of experience driving team performance, engagement, and revenue growth across large-scale retail and residential operations. Known for developing leaders who inspire connection, deliver exceptional customer experiences, and achieve business goals with excellence. Proven ability to manage distributed teams, coach through other leaders, and translate strategy into daily execution. Passionate about inclusion, innovation, and fostering fun, people-centered environments that help teams thrive.
Overview
12
12
years of professional experience
Work History
Division Sales Manager & Principal Broker
Ryan Homes – NVR Inc.
01.2022 - Current
- - Lead a multi-site regional team of 16+ sales professionals across Middle Tennessee, managing performance, engagement, and profitability, selling 500 units in 2025.
- - Coached and developed emerging leaders to strengthen team communication, accountability, and results.
- - Designed and implemented motivational strategies that improved conversion rates by 20% and reduced cancellations by 2% year-over-year.
- - Cultivated an inclusive, growth-oriented culture celebrating collaboration and authenticity.
- - Partnered cross-functionally with marketing, operations, and leadership teams to align business goals with people and customer experience.
Sales & Marketing Representative
Ryan Homes – NVR Inc.
01.2020 - 01.2022
- - Drove sales strategy and digital engagement initiatives achieving 140% of plan; awarded President’s Club Gold.
- - Mentored peers in guest engagement, storytelling, and consultative communication.
- - Collaborated with leadership to analyze community-level performance metrics and improve buyer satisfaction.
- Analyzed market trends and customer feedback to refine product offerings and improve service delivery.
- Developed and executed targeted marketing campaigns to increase brand awareness and drive sales growth.
- Utilized CRM systems to track sales performance, manage leads, and streamline communication with potential customers.
- Conducted competitive analysis to identify opportunities for differentiation in the marketplace, enhancing positioning strategies.
Retail Management Leadership
Zales | Victoria’s Secret | Genesis Diamonds | Ann Taylor Factory Store
01.2014 - 01.2020
- - Directed multi-location teams and managed operations for high-volume retail businesses exceeding $1M+ in annual sales.
- - Hired, developed, and retained top-performing team members through inclusive leadership and coaching.
- - Increased store revenue by 30–50% YOY through personalized training and guest experience focus.
- - Partnered with corporate teams on event campaigns and customer experience initiatives.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
Education
Tennessee Real Estate Broker License -
01.2023
Tennessee Real Estate License - undefined
01.2020
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Eagleville School
01.2007
Skills
- People Leadership
- Performance Management
- Inclusion & Culture Building
- Strategic Planning
- Guest Experience Optimization
- Sales operations
- Sales process optimization
- Pricing strategy
- Marketing coordination
- Sales funnel management
- Competitive analysis
- CRM software
- Sales team coaching
- Teamwork and collaboration
- Customer service
Timeline
Division Sales Manager & Principal Broker
Ryan Homes – NVR Inc.
01.2022 - Current
Sales & Marketing Representative
Ryan Homes – NVR Inc.
01.2020 - 01.2022
Retail Management Leadership
Zales | Victoria’s Secret | Genesis Diamonds | Ann Taylor Factory Store
01.2014 - 01.2020
Tennessee Real Estate License - undefined
undefined
Eagleville School
Tennessee Real Estate Broker License -
LEADERSHIP HIGHLIGHTS
- - Successfully led hybrid and remote teams with consistent results across multiple business units.
- - Experienced in managing metrics, forecasting, and coaching to align people success with business outcomes.
- - Known for balancing operational discipline with empathy and creativity — a people-first leadership style.