Calen Jones
Nashville
Summary
Experienced marketing and operations professional with over 15 years of success driving growth, engagement, and efficiency in the healthcare industry. Proven track record of leading marketing strategies, managing large teams, building provider relationships, and enhancing operational performance. Adaptable, people-centered, and results-driven leader seeking to bring value to a new organization.
Overview
18
18
years of professional experience
Work History
Marketing Director
STAR Physical Therapy
Nashville
02.2013 - 03.2025
- Led marketing strategy for 65+ outpatient physical therapy clinics across Middle Tennessee, aligning branding efforts with company growth objectives.
- Directed 9+ Clinic Directors in local marketing campaigns, setting and tracking goals, coordinating outreach, and providing strategic oversight to enhance clinic visibility.
- Developed niche service marketing campaigns for specialized offerings, increasing patient interest and referral volume.
- Conceptualized and executed community engagement events and sponsorships, strengthening local presence and brand recognition.
- Managed existing accounts
- Created and developed new accounts
- Built and sustained strong relationships with referring providers, physicians, and healthcare professionals to promote patient continuity of care.
- Collaborated with clinic leadership to resolve operational challenges and enhance patient experience.
- Facilitated training and mentorship for clinicians, enhancing individual marketing effectiveness and promoting cohesive marketing efforts.
- Educated employers: on workplace injury prevention and on-site therapy solutions. In-clinic services, methods, and
Senior Recruiter / Operations Coordinator
Maxim Healthcare Services
Nashville
01.2007 - 01.2012
- Managed all aspects of staffing for 100+ clinical professionals, from recruitment to performance review, supporting high-quality home health and wellness services.
- Coordinated 200+ wellness and immunization clinics across Middle Tennessee, managing staffing, logistics, and reporting.
- Directed 70+ client accounts, overseeing benefits and authorization processes, ensuring compliance and timely care delivery.
- Built relationships with hospitals, insurance providers, and physicians, expanding service reach and enhancing referral pipelines.
- Created branch performance tracking tools to analyze financial and operational trends, leading to data-driven decision-making.
- Played a key role in resolving accounts receivable challenges and implementing company-wide compliance improvements.
- Developed and standardized payroll and billing processes, adopted district-wide as a best practice model.
- Awards: Southeast Office of the Year (2007), Maxim Cup Winner - Highest Sales Growth Nationwide (2007)
Education
B.S. - Plant Sciences, Business Administration
University of Tennessee
Knoxville, TN01-2005
Skills
- B2B/D2C/Brand marketing
- Campaign/Advertising development
- Strategic thinking
- Market planning and execution
- Market tracking
- Customer relationship management
- Client relationship management
- Market analysis
- Sales
- Web analytics
- Project management
- Strategic planning
- Team leadership
- Financial oversight
- Industry partnerships
- Digital marketing tools
- Problem solving
- Effective communication
Timeline
Marketing Director
STAR Physical Therapy
02.2013 - 03.2025
Senior Recruiter / Operations Coordinator
Maxim Healthcare Services
01.2007 - 01.2012
B.S. - Plant Sciences, Business Administration
University of Tennessee