CAROLINE REESE DECKER
Nashville
Summary
Dynamic and dedicated professional seeking the Business Development Manager- Retail role in Virginia.
Overview
13
13
years of professional experience
Work History
Area Manager On Premise
Empire Distributors Inc
Nashville
02.2024 - Current
- Had the highest total gross sales increase 2024 v 2023 of +8.54%, Gallo Sales +16.57%
- Implemented multiple levels of structural processes and team alignment through Priority Brands Trackers, Priority Brands Planners, Pre-plan Documentations, Updating Training Standards, 1:1 Recap Reports, Work-With Reports, and Communication Etiquette across all departments.
- Supervised a team of 2-3 DMs and a Telesales Division that generated roughly $2.5 million in sales annually.
- Managed and developed strong relationships with key restaurant groups, such as the Steve Smith Group, TC Group, Ryman Group, Bridgestone Arena, Gaylord Opryland, Nissan Stadium, Fox Group, and more.
- Created a positive work culture with the integration of team member 'wins' at GSMs and 'shout outs' via email to top Empire management.
- Streamlined operational efficiencies by successfully hiring top talent, revitalizing underperforming teams, and pioneering the SLDP movement in the On Premise division.
- Successfully executed the 2024 RISING Distribution with a 10.5, and hit Go Spot Check Goals for the 2025 Scorecard.
- Helped track, manage, and execute On Premise supplier initiatives such as Gallo Wine & Spirits, Campari, Moët Hennessy, Pernod Ricard, Constellation, Kobrand, Diageo, Beam, Delicato, and more.
Market Development Manager
E&J Gallo Winery
Alabama
02.2022 - 02.2024
- Increased Luxury Business by 27% in Volume for 2022 and 8.4% YTD in 2023
- Created a "hands on" culture of four work-withs per month and 65 total events i.e. wine dinners, staff trainings, and seminars
- Served as a Mentor Captain to one of the Gallo mentor families based in Georgia
- Accomplished VP Cub Schuller's Instagram Challenge of gaining followers and finding creative ways to bring life to Gallo brands
- Led the distributor to hitting 9 out of the 11 Rising Brand goals where they attended the Rising Brand Ceremony in Napa, Ca
- Grew Alabama Total Revenue by 17% in 2022 and 11% YTD in 2023
District Manager
Northeast Sales Distributing Inc
Georgia
02.2020 - 02.2022
- Drove off-premise wine team to hit 8/8 Gallo Rise Goals in 2020 & 4/5 Gallo Rise Goals in 2021
- Increased revenue of "Team Decker's" overall sales by +18% in 2020 & +2% in 2021
- Developed the top performing sales representative in case + volume growth in 2021
- Effectively managed over 200 accounts that have a total revenue of $9 million annually in 2021.
- Selected as the lead trainer for all new hires; mentored and trained nine sales representatives.
- Appointed as 'DM Captain' for all email communication to the entire wine sales force.
- Promoted two Territory Managers to higher-revenue territories.
Wine & Spirits Sales Consultant
Northeast Sales Distributing Inc
Georgia
07.2018 - 02.2020
- Generated 3% sales increase in revenue in the Stone Mountain/ Snellville territory that was trending (-5%) before start date
- Generated a 17% sales increase in revenue in the Cumming/Alpharetta territory, which was trending at -4% before the start date.
- Won, who's on top, four months into my first year of being a sales representative.
- Achieved a 10% sales increase in the Gallo business during OND.
Operational Manager + Marketing Director
Chick-fil-A
North Carolina
11.2012 - 06.2018
- Forecasted check average goals and delegated team members in accomplishing overarching goal of $8.50
- Supervised cash management and computed accounting information for the restaurants.
- Directed the shift by assigning team member obligations and coordinating objectives for the team to attain.
- Piloted rollouts, like new items on the menu, queuing points in stores, and mobile ordering,
Store Executive Intern
Target
North Carolina
06.2017 - 12.2017
- Drove Red Card loyalty program sales projections; Raleigh NE #1 in Red Card sales in the district
- Transformed and condensed Apparel and Accessories to increase guest basket size; sales increased by 8% in six weeks
- Prepared a corporate-wide training video for all Target Protection Specialists
Education
Bachelor of Business Management - Business Management, Marketing Concentration
North Carolina State University
Raleigh, North Carolina05.2018
Academic scholarship -
Meredith College
Raleigh, North Carolina06.2015
Timeline
Area Manager On Premise
Empire Distributors Inc
02.2024 - Current
Market Development Manager
E&J Gallo Winery
02.2022 - 02.2024
District Manager
Northeast Sales Distributing Inc
02.2020 - 02.2022
Wine & Spirits Sales Consultant
Northeast Sales Distributing Inc
07.2018 - 02.2020
Store Executive Intern
Target
06.2017 - 12.2017
Operational Manager + Marketing Director
Chick-fil-A
11.2012 - 06.2018
Bachelor of Business Management - Business Management, Marketing Concentration
North Carolina State University
Academic scholarship -
Meredith College