Casey Briley
Nashville
Summary
Professional buyer with experience in strategic sourcing, vendor negotiation, and inventory management. Strong focus on team collaboration and achieving results. Skilled in market analysis, contract management, and supply chain optimization. Reliable and adaptable to changing needs.
Most recently responsible for managing the Skin Care category ($230M business for 2024). Previously managed the Hair Accessories category (finalized 3 buys). Additionally own the ad planning and MAG process for the department.
Overview
9
9
years of professional experience
Work History
Assistant Buyer - Beauty Care
Dollar General Corporate Headquarters
12.2021 - Current
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Assisted in developing buying plans, ensuring optimal merchandise assortment to meet customer demands.
- Participated in trade shows and industry events to establish new vendor connections and expand product offerings.
- Developed strong rapport with suppliers through effective communication, fostering mutually beneficial partnerships that supported business growth.
- Maintained accurate purchase order records, ensuring timely delivery of goods and smooth communication with vendors.
- Collaborated with marketing teams to develop targeted advertising campaigns, highlighting key product features and driving sales growth.
Merchandise Assistant
Dollar General Corporate Headquarters
09.2018 - Current
- Provide Customer, Store and DC Support
- Respond quickly and appropriately to address any issues reported
- Act as initial primary contact for department(s)
- Demonstrate strong customer service to both external and internal partners
- Maintain relations with over 100 vendors across both departments
- Execute Purchase Orders
- Create purchase orders for non-replenished merchandise in Island Pacific
- Manage vendor purchase order process including dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations
- Communicate with vendors to assess changes and determine proper courses of action
- Guarantee timely delivery of merchandise through consistent communication with distribution centers and vendors
- Support POG, Buy Plan and Marketing Processes
- Provide Item Set-Up, Modeler, ASP, VRS and MAPS Support as needed
- Work with MDM (data management team) to stay current on best practices for item set-up and SKU creation
- Manage and maintain approximately 400 SKUs per department each buy trip (3 buys a year in total)
- Ensure all item attributes and descriptions are accurately set-up and maintained to drive reporting accuracy
- Ensure samples are requested and delivered on time to support MAG and POG walk-throughs
- Ensure samples are requested and delivered to SMSB and/or Marketing to support Advertising and POG creation
- Ensure accurate completion of Modeler, MAPS and VRS entry processes
- Meet published deadlines for each milestone to ensure target in store dates are met
- Submit reports to senior management to aid in business decision-making and planning
Social Media Specialist
Southern Occasions Boutique
05.2017 - 05.2018
- Managed Social Media Across all Platforms
- Generated interest for new and upcoming product by managing social media accounts
- Crafted unique materials including content, which drew in new clientele
- Increased customer engagement through social media
- Forged relationships with bloggers/ influencers and oversaw collaborations to promote product
- Planned and prepared for all on-location shoots
- Added all new products and images to company's website
- Assisted in Buying Process
- Conducted competitor research to efficiently order merchandise according to sales trends
- Oversaw budget and all purchasing needs for company
- Prepared packages for shipment, pickup and courier services for prompt delivery to customers
- Researched and evaluated market trends through online sources, customer feedback and competitor shopping
- Tracked store inventory and coordinated new purchases to keep adequate merchandise on hand for sustained sales
- Traveled to market, visited vendors and assisted buyer with merchandise selection
- Helped set prices and retails for merchandise to keep favorable margin
Social Media Specialist
Pink Lily Boutique
05.2016 - 05.2017
- Managed Social Media Across Select Platforms
- Generated interest for new and upcoming product by managing social media accounts that boasted hundreds of thousands of followers: secondary Instagram account, Twitter, Pinterest & Snapchat
- Created and participated in video content for Facebook page (over 1 million likes)
- Shot and styled content for social media
- Designed and scheduled daily email blasts
- Utilized content management system to post images and videos of company products online
- Forged relationships with bloggers/ influencers and oversaw collaborations to promote product
- Developed marketing content such as weekly blogs, promotional materials and advertisements for social media
- Supported SEO initiatives to improve content, keywords, and branding - specifically for the blog
- Monitored advancements in social media and technology, working with marketing team to adopt new platforms and facilitate integration into marketing plans
- Planned and prepared for all on-location and studio shoots
- Assisted in styling models for shoots
Education
Bachelor of Science - Marketing
Western Kentucky University
Bowling Green, KY05.2016
Associate of Science - General Studies
Volunteer State Community College
Gallatin, TN05.2014
Skills
- Supplier relationship management
- Sales analysis
- Trend assessment
- Strong negotiation skills
Timeline
Assistant Buyer - Beauty Care
Dollar General Corporate Headquarters
12.2021 - Current
Merchandise Assistant
Dollar General Corporate Headquarters
09.2018 - Current
Social Media Specialist
Southern Occasions Boutique
05.2017 - 05.2018
Social Media Specialist
Pink Lily Boutique
05.2016 - 05.2017
Associate of Science - General Studies
Volunteer State Community College
Bachelor of Science - Marketing
Western Kentucky University
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