Cassandra Coll
Nashville
Summary
Dynamic National Sales Manager with a proven track record at Priority Lighting, excelling in sales leadership and contract negotiations. Achieved consistent revenue growth through strategic planning and effective communication, enhancing client retention and satisfaction. Skilled in developing tailored solutions and fostering key account management, driving long-term business success.
Overview
14
14
years of professional experience
Work History
National Sales Manager
Priority Lighting
08.2018 - Current
- Spearheaded initiatives for improving customer satisfaction, resulting in increased client retention rates.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Account Executive
Valet Energy
01.2017 - 07.2018
- Pioneered adoption of consultative selling approach, which became best practice within team.
- Negotiated favorable terms in high-stake contracts, ensuring profitability and long-term partnership viability.
- Guided clients through buying process, from initial contact to post-sale support, ensuring smooth and positive experience.
- Collaborated with cross-functional teams to develop comprehensive sales proposals that addressed all aspects of client requirements.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Sales and Marketing Manager
Mr. Sippi Beverages
08.2011 - 12.2016
- Developed and executed targeted marketing strategies to enhance brand visibility and consumer engagement.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
Bachelor of Arts - Communications
University of Southern Mississippi
Hattiesburg, MS12-2012
Skills
- Sales leadership
- Sales strategies
- Problem-solving
- Effective communication
- Account retention
- Key account management
- Contract negotiations
Timeline
National Sales Manager
Priority Lighting
08.2018 - Current
Account Executive
Valet Energy
01.2017 - 07.2018
Sales and Marketing Manager
Mr. Sippi Beverages
08.2011 - 12.2016
Bachelor of Arts - Communications
University of Southern Mississippi