Cayden Fair
Cookeville
Summary
Licensed insurance and marketing professional with hands-on experience in commercial and personal lines, client relationship development, and strategic marketing initiatives. Proven ability to support producers in sales activities, lead the marketing and renewal process, and present tailored coverage recommendations. Known for strong negotiation, customer service, and communication skills. Passionate about building collaborative relationships with clients, carrier representatives, and internal teams.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Agent Aspirant
State Farm Insurance
08.2024 - Current
- Lead client consultations to assess coverage needs across auto, home, life, and business lines.
- Assist licensed agents in preparing insurance applications, submissions, and renewal packages.
- Support the sales process through product knowledge and strategic marketing activities.
- Present and explain policy options, coverage recommendations, and renewal terms.
- Coordinate client follow-up, ensuring satisfaction and policy compliance.
- Help mentor team members and contribute to a collaborative office environment.
Marketing Intern
Tile Pro Source
01.2024 - 08.2024
- Supported marketing campaigns to increase national visibility for commercial product lines.
- Conducted market research and applied findings to campaign strategy and messaging.
- Created digital content and coordinated email and social media promotions.
- Collaborated across sales and operations to align marketing with business goals.
- Tracked campaign metrics and contributed ideas to optimize customer engagement.
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Conducted market research to identify customer needs and preferences, informing campaign direction.
Sales Associate
Tile Pro Source
09.2022 - 08.2024
- Provided consultative support to clients, identifying needs and matching them to product solutions.
- Built long-term relationships with contractors and commercial clients.
- Followed up on sales and installation to ensure satisfaction and retention.
- Delivered product demos and educated clients to increase sales effectiveness.
- Assisted customers in selecting tile products based on design preferences and project requirements.
- Educated clients on product features, benefits, and installation processes to enhance purchasing decisions.
Education
Bachelor of Science - Communication Studies, Minor in Social Science
Tennessee Technological University
Cookeville, TN12.2024
Skills
- Commercial & Personal Lines Marketing
- Client Needs Analysis & Coverage Recommendations
- Renewal Coordination & Submission Preparation
- Negotiation & Proposal Development
- Team Collaboration & Mentorship
- CRM & Workflow Management
- Insurance Sales Support
- Microsoft Office Suite
- Relationship Management
- Presentation Skills
- Organizational skills
Certification
- Property & Casualty Insurance License – 2024
- Life Insurance License – 2024
Timeline
Agent Aspirant
State Farm Insurance
08.2024 - Current
Marketing Intern
Tile Pro Source
01.2024 - 08.2024
Sales Associate
Tile Pro Source
09.2022 - 08.2024
Bachelor of Science - Communication Studies, Minor in Social Science
Tennessee Technological University
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