Summary
Overview
Work History
Education
Skills
References
About Me
Timeline
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Chelsea Campbell

Knoxville

Summary

Dynamic account executive with a proven track record, excelling in client relationship building and strategic marketing implementation. Expert in digital marketing and campaign management, consistently surpassing sales goals while fostering connections that drive business growth. Passionate about empowering local brands through innovative solutions and effective communication. Favorite industry and result-driven campaigns originate from collaborations with med-spas.

Overview

8
8
years of professional experience

Work History

Account Executive

Lockwood Broadcast Group- FOX43
Knoxville
02.2023 - Current

Increase sales revenue for the station by building client relations in the community.

Outside sales that rely on fostering connections with local businesses to elevate their brand.

Engage new businesses through cold calling to construct their strategic marketing plans.

Leverage research to design TV and digital marketing campaigns.

Utilize digital analytics and research tools to develop a full-funnel digital strategy.

Top-level service to build trust with clients and continue to grow their business with the company.

Meet weekly sales goals, overachieving new business goals, making sales calls, and adhering to monthly budgets.

Cultivating over 30 local businesses' strategic marketing plans.

Networking at chamber events, business development groups, and local organizations.

Oversee the execution of integrated marketing campaigns, including TV and digital solutions, for a handful of med-spas.

Digital Sales Manager

KRCR TV- Sinclair Broadcast Group
Redding
05.2019 - 02.2023
  • Developed custom digital marketing solutions for local and regional businesses.
  • Execute and oversee tailored campaigns to ensure optimization, success, and robust ROI for each client.
  • Ensured team remained aligned with budget goals by offering innovative ideas and support
  • Support sales calls to drive deal closures while managing forecasting reports, budgeting, and pacing for optimal revenue achievement.
  • Outperform digital budgets for company, elevate revenue generation, and empower local businesses in brand enhancement

Marketing Consultant

KRCR TV
Redding
01.2019 - 05.2019
  • Analyzed latest trends in advertising industry to drive business growth in local market
  • Leveraged TV and digital advertising to expand market share across diverse industries.
  • Developed prospect lists, performed in-depth research, and maintained persistence to optimize sales funnel
  • Engage actively, conduct effective CNAs, and apply innovative strategies to secure victories.

Marketing and Promotions Coordinator & Digital Assistant

KRCR TV
Redding
11.2017 - 01.2019
  • Supervised station branding, executed promotional campaigns, managed projects, and organized local events.
  • Participated in brainstorming sessions to generate innovative ideas for promotions.
  • Drafted press releases and other communications materials for external audiences.
  • Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
  • Assisted in developing creative strategies that aligned with client marketing goals.

Education

Bachelor of Science - Apparel Design and Merchandising: Minor in Marketing

San Francisco State University
San Francisco
05.2017

Skills

  • Effective communication
  • Lead generation
  • Budget management
  • Campaign management
  • Creative thinking
  • Problem solving
  • Account oversight
  • Client relationship building
  • Marketing strategy implementation
  • Networking and community involvement
  • Strategic selling
  • Strong presentation skills
  • Account servicing
  • Systems and software expertise
  • Sales forecasting
  • Digital marketing
  • Client relations
  • Market research
  • Customer acquisition
  • Revenue generation

References

  • Bobby Wadkins- Owner at Ad Agency, 630-308-5338
  • Teansie Garfield- General Sales Manager, 214-704-3223
  • Jennifer Duncan- Marketing Director, 865-236-6734

About Me

California turned East Tennessee girl. Live by the work hard play harder motto. Travel, concert goer, foodie, fashionista, homeowner, kitty mom, fitness enthusiast, lover of all things health, beauty and wellness. Avid med-spa client and devout ZO Skin Care user. With nearly a decade of sales experience plus my deep-rooted passion for skincare, I thrive at the intersection of beauty and business. I've built my career on creating genuine connections, understanding client needs, and delivering results that don’t just meet goals—they glow. I bring heart, hustle, and a polished touch to every interaction.

Timeline

Account Executive

Lockwood Broadcast Group- FOX43
02.2023 - Current

Digital Sales Manager

KRCR TV- Sinclair Broadcast Group
05.2019 - 02.2023

Marketing Consultant

KRCR TV
01.2019 - 05.2019

Marketing and Promotions Coordinator & Digital Assistant

KRCR TV
11.2017 - 01.2019

Bachelor of Science - Apparel Design and Merchandising: Minor in Marketing

San Francisco State University
Chelsea Campbell