Chris Dunham

Opened brand new factory authorized Lamborghini dealership. Tasked with supervising construction of the sales and service depts. Obtaining permits, implementing DMS and CRM systems and hiring all staff. So far we are exceeding our sales and service target and have been a bright light in the community by treating everyone who walks in the door with respect and kindness. whether they are buyers, visitors, or just fans of the brand.

• Brand manager for both Bentley and Rolls Royce brands. Oversee all brand requirements in new and pre owned sales and service. Responsible for all inventory ordering as well as brand specific marketing plans and Budget. Consistently meet sales targets.

• Hired, supervised and coached all staff on strategies to optimize performance. Sales and Fixed Operations. Assisted in closing of deals if necessary. Deal structure, appraising trade ins, Inventory management and brand required training. Overall change of culture was needed and accomplished. Implemented a strong team mentality with great team leaders. Highly competitive market and congested market with 6 Acura locations within 35 miles. Dealership was sold June 2018.
• Increased monthly new car sales volume within first 90 days. monthly avg. went from 35 to 90+. Used cars from monthly avg. of 25 to 45
• Dealership sales online reputation changed dramatically via Yelp and Google by presenting professional and honest treatment of guests. Maintained above national average client experience of 96% (CSI)
• 2 sales associates won entrance into Acura Counsel of Sales excellence and won trip to New York City to be recognized. This store had not had any associates win in 9 years
• Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

Manage sales team of 12 sales associates. Managed sales transactions new and used. Deal structure and closing deals, inventory management and Pre Owned inventory acquisitions.
Interact with customers and sales associates to meet dealer sales objectives and manufacturer targets as well as
ensure profit and customer satisfaction.
Manage entire used car operation including purchasing, appraising trades, reconditioning, auction, off lease and wholesale.
marketing and Sales of New and CPO Vehicles within manufacturer guidelines while achieving monthly sales objectives. Very involved with the marketing and advertising. Store was Audi Magna society winner 2013. Dealership Sold in 2017.

Managed sales team including hiring & training 10 sales associates. New and used inventory management.
Managed retail sales of new and used. Desking deals and submitting to lenders.
Created team environment within sales and service to achieve long term goals for new and used car dept. In charge of entire used car dept including acquisition of vehicles, appraising trades, auction, wholesale, reconditioning, marketing and sales within factory guidelines.
Volkswagen Certified sales manager and CPO Manager.
Increased new and CPO sales CSI scores to greater than area.
Set used gross profit record year over year.
2 yrs).

Worked sales desk and finance office to maximize profit during unstable market conditions. Working with limited staff meant wearing many hats during this period. Desking deals, submitting deals, typing deals and working with lenders.

Duties included managing 10 technicians & 3 Service advisers to maximize shop hours and maintain over 150% efficiency while maintaining above national CSI.
Working directly with manufacturer during factory buyback situations to ensure customer retention and long term fix for issues.

Day to day operations with customers and Service advisors.
Worked with City of Newport Beach, Utility companies and Construction crew during extensive Facility re model.

Oversaw very large lease portfolio maximizing new and repeat sale opportunities while driving business into dealership for service work and warranties. Implemented new portfolio management system for Jaguar Cars pilot program. (2 dealers nationwide)
Responsible for 30% of total sales department gross profit.

Assist customers with vehicle choice, demo rides and vehicle walk around Jaguar and Aston Martin. Maintain above average CSI. Complete vehicle delivery and follow up.

Pendragon North America Sales Person of the year 2002 & 2003. (7 dealerships) Determined by three qualifying criteria. Units sold, total gross and CSI. Maintained detailed records related to sales, returns and inventory availability.

Repair Vehicle following factory guidelines. Maintain above average CSI. Attend all required factory training. Work with customers and Service Manager to address difficult to fix issues.

Detail and prep all new jaguar sold units. Complete detail on all reconditioned used vehicles. Color sand , compound and buff as necessary. Lot Washed entire front line 2x weekly and washed and waxed all demo vehicles every week. Maintained showroom vehicles every morning. Assist with dealer trades and occasional off site deliveries