Christa Acevedo

Promoted to C-suite after transformative leadership as VP. Oversaw 60+ Coaches and coaching delivery for thousands of clients. Drove cultural alignment, consistency, and accountability through strategic change.

- Led coaching team through organizational realignment, strengthening performance and retention.

- Implemented measurable quality standards and KPIs for coaching success.

- Partnered cross-functionally with Product, Marketing, Events, and Sales on business-wide impact.

Recruited to lead and modernize coaching operations. Elevated team performance, client experience, and internal structure.

- Developed coaching frameworks, onboarding systems, and change management tools.

- Recognized for rapid impact and promoted to CCO within 12 months.

• Provide strategic leadership and direction to streamline operations and drive organizational growth in a fast-paced event agency environment.
• Collaborate closely with the CFO and CEO to align business goals, optimize financial performance, and enhance overall operational efficiency.
• Lead and inspire a high-performing team, fostering a culture of excellence, collaboration, and continuous improvement.
• Develop and execute talent acquisition strategies, attracting top-tier professionals to build a skilled and diverse workforce.
• Implement robust systems and processes to enhance operational effectiveness, productivity, and scalability.
• Conduct thorough audits of existing processes, identifying areas for improvement and implementing innovative solutions.
• Drive organizational change initiatives, ensuring seamless adoption and alignment with strategic objectives.
• Forge strategic partnerships with external vendors and suppliers, negotiating favorable contracts to optimize cost savings.
• Collaborate with cross-functional teams to ensure seamless execution of events, exceeding client expectations.
• Cultivate strong client relationships, proactively addressing concerns, and delivering exceptional customer service.
• Monitor key performance indicators (KPIs) and analyze data to drive data-driven decision-making and process optimization.
• Oversee budgeting, financial planning, and resource allocation, ensuring optimal utilization of resources.
• Act as a key advisor to the executive team, providing insights, recommendations, and guidance on operational matters.

• Company Overview: A diversified, international, employee-owned family of companies in fields of consulting, insurance, real estate, direct-to-consumer sales, global education, travel, fund-raising, and more. Employees across the globe support annual revenues of $100MM+.
• Recruited to join the overarching parent organization based on outstanding performance at the helm of one of its member companies - the Southwestern Consulting Company.
• Manages all Operations, Customer Service, and Event Planning leaders on a dotted line basis; in parallel, serves as the strategy/process leader with frequent collaboration with executives at all 19 member companies.
• Meets regularly with company Presidents – domestically and abroad – to discuss financials, employee engagement, process improvement, and client retention.
• Up until March of 2020, continued to handle all prior leadership responsibilities at the Southwestern Consulting Company – subsequently hired and trained new Operations leader to oversee the consulting arm.
• Attends monthly financial reviews with each President to strategize on measures to positively impact P&L.
• Plans and executes biannual strategic retreats at the leadership level.
• Serves as emcee of large training events and award galas.
• Notable Accomplishments:
• Effectively creates synergies across 19 member companies in terms of processes, systems, client satisfaction metrics, project execution, and P&L management.
• Instrumental in vetting and acquiring a new highly strategic member company in the insurance industry.

• Recognized as a Senior Partner – the only non-Sales leader to achieve this distinction.
• Collaborated with external travel company and internal events team to plan and execute annual incentive trips to Ireland, Ireland, Columbia, Puerto Rico, Greece and other coveted venues.
• In response to COVID-19 pandemic, reengineered all coaching and client-interaction processes; pivoted in-person coaching certification to remote; led the build-out of a new learning management software system; utilized Zoom meetings and webinars to facilitate communication.
• Notable Accomplishments:
• Kept revenue consistent during COVID with no degradation of sales or profits; ensured Coaches were motivated and supportive of change management focus.

• Promoted to serve as proxy for the CEO; ran all day-to-day operations to enable the CEO to turn his attention to the corporate/umbrella organization; spearheaded agenda for all Partner meetings.
• Led the entire operations and coaching team; accountable for success of all consulting projects, client satisfaction, and retention.
• Notable Accomplishments:
• Managed growth of consulting business to support 100+ Coaches, and multi-million-dollar engagements; recognized for growing business to become second largest member company.

• Led team of direct reports including Customer Service Coordinator, Coaches Coordinator, Administrative Assistants, and the EA to the CEO; empowered these managers to own their distinct aspects of the business.
• Assigned Coaches to clients for each consulting engagement, a function previously performed solely by the CEO.
• Tapped for a four-month special project to travel to all 19 companies under the Southwestern umbrella to audit their activities, review financials, analyze processes, and make recommendations to executive leadership in terms of which companies to shutter, which leaders to promote/demote, and other restructuring decisions.
• Notable Accomplishments:
• Mediated and negotiated with Coaches to ensure proper company ownership of CRM leads, prospects, and customers; well-regarded and admired by Coaches as the “conscience of the company”.
• Sat at the strategy table as the only non-sales Partner; met with Partners twice a month.

• Built and rolled out a new recruiting process to ensure top talent was hired into the coaching role.
• Onboarded new clients, and centralized a ticketing system for Coaches across the consulting practice.
• Supervised EA to the CEO on a dotted line basis given the deep knowledge of the role.
• Notable Accomplishments:
• By lifting expectations for talent level of Coaches, this resulted in significant increases in client retention.

• Served as “right-hand” to CEO within the member company of Southwestern Family of Companies that focused on coaching other businesses to increase their revenue and improve processes.
• Notable Accomplishments:
• In addition to traditional EA tasks, also built a training and onboarding program for all business coaches; played an instrumental role in rolling out new CRM platform and growing consulting revenue by 42%.

• Earned certification via the National Academy of Sports Medicine (NASM) to become a Personal Trainer.
• Enjoyed sense of entrepreneurship that came with building a network of customers; worked directly for the YMCA for six months as a personal trainer.
• Notable Accomplishments:
• Wrote blog and utilized social media to build brand awareness of personal training services.

• Company Overview: A multinational investment bank and financial services company. More than 70,000 employees support $36B in annual revenue.
• Leveraged business acumen that was honed as a Ministry Leader; transferred skills into corporate environment.
• Managed calendar of a top executive; planned meetings, managed phone inquiries, handled expense reports, and performed related administrative tasks.
• Notable Accomplishments:
• Directly interfaced with high-level and wealthy customers, including high ranking political leaders, dignitaries, celebrities, and officials; entrusted and empowered to handle these interactions.
• Appreciated by executives with difficult personalities; earned mutual respect with perseverance, work-ethic, and willingness to get things done without taking the executives’ brashness personally.

• Company Overview: Christian church with approximately 6,000 members and a variety of organized ministry groups.
• Led a 300+ member ministry with a balanced focus on social events, family values, Bible studies, and networking.
• Served as speaker at conferences, and during regular worship services; developed and facilitated presentations.
• Orchestrated event planning and logistics for hundreds of attendees for multiple events including summer camp.
• Tapped into creativity of members to launch effective marketing/recruiting campaigns to grow ministry; utilized social and traditional marketing vehicles; set goals for recruitment and tracked metrics.
• Notable Accomplishments:
• Stayed true to core values and mission of Church while running the Women’s Ministry like a business.
• Significantly grew size of ministry with effective marketing and outreach campaigns.