Nicole Gresham
Nashville,TN
Overview
6
6
years of professional experience
Work History
Account Associate
The Clearstart
12.2022 - Current
- Deliver clear and actionable MoM reports to assess marketing performance across Google Search Console, Google Analytics, and CRM platforms, highlighting key achievements and identifying areas for improvement
- Develop and present marketing strategies aligned with clients’ overarching business objectives to drive measurable growth and long-term success
- Produce high-impact content across email campaigns, social media, company websites, events, and sales collateral on a daily, weekly, and monthly basis
- Collaborate daily with cross-functional teams to execute tasks efficiently, ensuring all deliverables meet quality standards and are completed on time and within budget
Commercial Sales Development Manager
Motive
09.2021 - 12.2022
- Recruited and trained SDRs on Motive’s products, industry insights, cold calling techniques, and CRM tools, equipping them to effectively engage prospects and drive lead generation
- Oversaw the performance of 5-10 SDRs through weekly 1-on-1 coaching, call reviews, and team meetings; led training sessions on hardware updates, sales strategies, objection handling, and competitor analysis
- Collaborated with cross-functional teams, including Enablement, Marketing, Sales Operations, Account Executives, and Sales Engineers, to align strategies, enhance quota attainment, and streamline processes
- Developed and analyzed performance reports to deliver insights to senior leadership, driving data-informed decisions and advancing business initiatives to support company growth
Mid-Market Sales Development Representative
Motive
07.2020 - 08.2021
- Consistently ranked as a top performer, exceeding quota with a minimum of 6 Sales Qualified Opportunities generated monthly through prospecting and personalized outreach
- Consistently performed 75+ daily outreach activities, including 50 outbound calls and 25 personalized emails, resulting in a steady pipeline of Sales Qualified Leads and high-quality discovery meetings for Account Executives
- Built new business relationships with fleet managers, safety directors, and C-level executives, influencing key technology decisions and expanding opportunities within the fleet technology sector
- Collaborated closely with Account Executives and managers to optimize sales strategies; mentored new SDR hires, facilitated team call blocks, and led SDR shadow sessions for candidates, enhancing team performance and onboarding success
Sales Development Representative
Eventbrite
07.2019 - 04.2020
- Proactively engaged potential customers through inbound and outbound calls, emails, Drift, and LinkedIn, maintaining a daily average of 50 calls
- Qualified and nurtured marketing leads across SMBs to enterprise-level organizations, streamlining the sales process and driving initial engagement
- Collaborated with Account Executives and Sales Managers daily to identify and implement new strategies that optimized the sales process and improved lead conversion
- Attended weekly product update sessions to stay informed on new features and enhancements
E-Commerce Coordinator
Bella Vita, Inc.
12.2018 - 07.2019
- Oversaw the end-to-end process of online orders, from pre-order management to order fulfillment
- Resolved customer inquiries related to product details, pricing, and availability, providing prompt and accurate support to enhance satisfaction
- Prepared detailed sales forecasts on a daily, weekly, and monthly basis to inform inventory planning and revenue strategies
- Managed product uploads, coordinated with vendors, and handled packaging and shipping logistics; reconciled courier invoices and claims while driving sales to consistently achieve revenue targets
Sales Associate
Bella Vita, Inc.
10.2018 - 11.2018
- Greeted customers to identify needs and close sales, contributing directly to revenue growth
- Proactively pursued leads and expanded the prospect database, driving increased sales opportunities
- Assisted the marketing team on projects aimed at enhancing brand visibility and market presence
- Assumed greater responsibilities following promotion to E-Commerce Coordinator, taking full ownership of online order management
Education
Bachelor of Science - Business Administration, Marketing
The University of Tennessee
Knoxville, TN05.2018
Skills
Salesforce, SalesLoft, ADP Workforce, Workday, Xactly, Slack, Zoom, ZoomInfo, HubSpot, Hootsuite, Constant Contact, Canva, Asana, Google Suite, Microsoft Office, Active Campaign, Hubspot, Webflow, Wordpress, Monday Task Management, Figma, Apolloio
Timeline
Account Associate
The Clearstart
12.2022 - Current
Commercial Sales Development Manager
Motive
09.2021 - 12.2022
Mid-Market Sales Development Representative
Motive
07.2020 - 08.2021
Sales Development Representative
Eventbrite
07.2019 - 04.2020
E-Commerce Coordinator
Bella Vita, Inc.
12.2018 - 07.2019
Sales Associate
Bella Vita, Inc.
10.2018 - 11.2018
Bachelor of Science - Business Administration, Marketing
The University of Tennessee
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