Summary
Overview
Work History
Education
Skills
Certification
Strengths
Timeline
Generic
Christina Maria

Christina Maria

Business Analyst & Sales Operations Lead
Chennai

Summary

Results-oriented Business Analyst with extensive experience in sales operations, CRM management, and C-Level executive assistance. Proven ability to streamline processes, qualify leads, set sales targets, and monitor KPIs to optimize business performance. Expertise in sales forecasting, pipeline health management, and CRM-driven analytics. Effective collaborator with cross-functional teams, adept at managing variable payouts, and providing support to C-level executives in calendar management, communications, and strategic initiatives.

Overview

20
20
years of professional experience
1
1
Certification
4
4
Languages

Work History

Business Analyst & Sales Operation -Team Lead

Netcon Technologies India Private Limited
11.2020 - Current

CRM Expertise

  • Evaluated multiple CRM solutions and implemented Zoho CRM to streamline sales processes.
  • Ensured accurate data entry, qualified leads into opportunities, and nurtured them through the sales pipeline.
  • Tracked opportunities across sales stages and generated actionable insights for leadership teams.

Sales Process Management

  • Oversaw deal registrations and facilitated OEM rebate/incentive programs to maximize sales opportunities.
  • Maintained visibility into the sales pipeline to support effective decision-making.

Target Setting & Monitoring

  • Collaborated with business teams to establish sales targets aligned with organizational goals.
  • Monitored Key Performance Indicators (KPIs) and Key Result Areas (KRAs) to ensure consistent progress.

Sales Governance & Reporting

  • Facilitated sales forecasting and managed pipeline health to support sales performance and governance cadences.
  • Delivered data-driven insights to enhance sales strategies and decision-making.

Sales Performance Analysis

  • Conducted in-depth analysis of sales data to identify trends, target achievements, and performance gaps.
  • Developed dashboards and reports to support data transparency and business growth.

Sales Order Processing

  • Handled end-to-end sales order processes, ensuring compliance with policies and approvals.
  • Worked closely with the Delivery Team to ensure seamless order fulfillment and prepared cash flow projections.

Executive Assistant

LAVAZZA (Fresh & Honest Cafe Ltd)
04.2016 - 05.2020
  • Manage the executive's calendar, scheduling appointments, meetings, and international time zone considerations.
  • Coordinate complex travel arrangements, including flights, accommodations, visas, and transportation, while considering cultural nuances
  • Arrange and coordinate meetings, including preparing agendas, distributing materials, and taking minutes. Follow up on action items and deadlines resulting from meetings
  • Handle sensitive and confidential information with the utmost discretion, maintaining high levels of professionalism and integrity.
  • Handled Travel Desk for PAN INDIA
  • Manage multiple tasks, responsibilities, and deadlines with precision and attention to detail.
  • Worked closely with HR teams in ensuring event management is handled for employee engagement, weekly Events, townhall, Annual Conference etc
  • Expense Management, Served as a central point of contact for internal and external stakeholders, screening and directing communications as needed.

EXECUTIVE SECRETARY

ITC Grand Chola
06.2014 - 05.2015
  • Correspondence & communication management including email correspondence.
  • Coordination & timely execution, creation & recording agenda & minutes of the meeting & follow ups & closure.
  • Administration & prioritizing of daily calendar, events & meetings.
  • End to end travel management including itinerary planning & allied support.
  • Maintenance and update of records.
  • Assistance in various administrative tasks, including extended support for concierge services.
  • Recording, tracking, follow ups & timely closure for expenses & reimbursements including credit card payments.
  • Visitor/guest management.
  • Events management including costing & budgeting.
  • Vendor management.
  • 24/7 Assistance & Support

EXECUTIVE SECRETARY

Kalpathi Investments
06.2012 - 05.2014
  • Executive Support: Provide high-level administrative support to the founder, including managing calendars, scheduling meetings, and coordinating travel arrangements.
  • Communication Management: Manage incoming and outgoing communications on behalf of the founder, including phone calls, emails, and other correspondence, ensuring prompt and professional responses.
  • Meeting Coordination: Plan, organize, and coordinate meetings, conferences, and events involving the founder, including agenda preparation, document distribution, and minutes taking.
  • Document Management: Create, proofread, and edit various documents, presentations, and reports for the founder, ensuring accuracy and adherence to established guidelines.
  • Relationship Management: Build and maintain positive relationships with internal and external stakeholders, including clients, partners, and board members, on behalf of the founder.
  • Office Operations: Oversee day-to-day office operations, including managing office supplies, equipment, and facilities, and coordinating with relevant vendors or service providers.

EXECUTIVE SECRETARY

Les Atelirs De Pondicherry Pvt Ltd
05.2007 - 03.2012
  • Expatriate Management - RRO Clearances, VISA Extensions, Visa Processing for International Visits
  • Managed Ground duties of all department during the Initial Set Up of the manufacturing unit taken care Procurement Department-Raw Materials, Plant & Machines
  • Screened calls and emails and initiated actions to respond or direct messages for managers
  • Transcribed minutes of meetings and executed meetings and events for company to support sales, business development and senior management teams
  • Set-up Director Travel Arrangements, Organized and coordinated conferences and monthly meetings
  • Project Coordination for Setting up of ERP for Entire Manufacturing Process

Customer Care Executive

Eserve International, CITIPHONES
05.2005 - 11.2006
  • Answered telephone inquiries on banking products including checking, savings, loans and lines of credit
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
  • Executed wire transfers, stop payments and account transfers
  • Managed various accounting transactions
  • Maintained superior quality by reducing downtime to maximize customer support and meet revenue goals
  • Actively promoted bank products and monitored advertising Helped drive sales goals and achieve monthly sales targets.

Education

Bachelor of Arts - Economics

ISBM University

Skills

CRM Management

Business Process Modeling

Data Analysis & Reporting

Sales Operations & Process Optimization

Sales Forecasting - Revenue & Business

Performance Monitoring

Confidentiality & Discretion

Executive Communication & Support

Certification

Professional Certification Business Analytics - IIM Kozhikode

Strengths

Strategic Thinking

Data Analysis and Reporting

Process Optimization

Cross-Functional Collaboration

Leadership and Team Management

Problem-Solving

Change Management

Customer-Centric Mindset

Timeline

Business Analyst & Sales Operation -Team Lead

Netcon Technologies India Private Limited
11.2020 - Current

Executive Assistant

LAVAZZA (Fresh & Honest Cafe Ltd)
04.2016 - 05.2020

EXECUTIVE SECRETARY

ITC Grand Chola
06.2014 - 05.2015

EXECUTIVE SECRETARY

Kalpathi Investments
06.2012 - 05.2014

EXECUTIVE SECRETARY

Les Atelirs De Pondicherry Pvt Ltd
05.2007 - 03.2012

Customer Care Executive

Eserve International, CITIPHONES
05.2005 - 11.2006
Professional Certification Business Analytics - IIM Kozhikode

Bachelor of Arts - Economics

ISBM University
Christina MariaBusiness Analyst & Sales Operations Lead