Courtney Kelly
Content Writer & Designer
Coventry,West Midlands, UK
Summary
Talented Copywriter leveraging market-savvy acumen in business or consumer trends monitoring and analysis to create new or re-define existing brand strategies. Expert project manager adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability for fintech clients.
Overview
17
17
years of professional experience
Work History
Content Writer
Pyske
02.2021 - Current
- Writing well-researched posts concerning alternative healthcare industry in x 1.5 years
- Research & content marketing development & acquisition for social media, Instagram, & Facebook ads/posts from 98% growth to 300% growth in 6 x months
- Created valuable content worthy of select audiences who want more in-depth perspectives on intersections between health and spirituality in 1.5 years.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style
Content Writer
JT Outreach and Linking Services
10.2018 - Current
- Copywriting & SEO optimization concerning new technologies (SaaS) to bring solutions to challenges in finance sectors through new content in x 48 months
- Creating well-researched portfolio of content through 4 key types of content metrics raising interaction by 75% in 42 days.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
- Customized brand message to reach and capture target audience interest and drive engagement
Content Writer
Crowd Content
04.2017 - Current
- 3-star writing content for fintech, healthy, and marketing capacities working with big name brands like Best Buy, Plumbers 911, and The Retirement Village
- In 5 x years, I've experienced rapid growth as a strategic freelancer forming work relationships with independent clients, agencies, and other platforms.
Marketing Director and Content Lead
Medusa’s Scribes
01.2017 - Current
- Agile transformation of technical & regulatory language evolving into simplified products that train staff, educate consumers and troubleshoot developers' pain points
- Key problem solver in balancing regulations and establishing readability within 1 x year
- Learning and development of content design & content strategy shaped by self-driven research and data initiatives.
Content Writer
10.2018 - 05.2019
- Constructed case studies & whitepapers focused on support for addiction and other mental health concerns throughout all major cities within the United States
- Creatively and compassionately developing a brand's voice to bring relief to communities ravaged by addiction.
Content Writer
TruGreen Lawn Care
10.2018 - 01.2019
- A forward-thinking role focusing on relevant, evergreen Geo-pages for a national brand looking to update all B2C marketing
- Production of social media marketing strategy, content, and data analysis.
Content Writer
Credit Sesame
06.2018 - 09.2018
- Producing copy, infographics, & visual design to suit financial products
- Maintaining easy-to-understand and factual tone
- Contributed campaign materials from scratch to 64% in 3 months to increase visibility and engagement via blog posts, webpages, and email campaigns.
Education
Masters Of Fine Arts -
Eastern Kentucky University
12.2014 - 12.2014
Bachelor Of The Arts - undefined
Antioch College
12.2006 - 12.2006
Skills
SKILLS & INTERESTSAdaptability, Collaboration, Attention to Detail, Ambitious, autonomy, Fluency, Focused, Content Management System, Social Media Marketing, Case Study, Google Drive, Infographics, Microsoft Powerpoint, Analytics, Microsoft Office, Marketing, Adobe Photoshop, Financial Technology, Microsoft Outlook, Writing, Microsoft Excel, Business To Business Service, Search Engine Optimization
Promotional marketing and advertising
Creative writing
Consistent brand messaging
Proofreading
Editing skills
Cloud-based environments
Timeline
Content Writer
Pyske
02.2021 - Current
Content Writer
JT Outreach and Linking Services
10.2018 - Current
Content Writer
10.2018 - 05.2019
Content Writer
TruGreen Lawn Care
10.2018 - 01.2019
Content Writer
Credit Sesame
06.2018 - 09.2018
Content Writer
Crowd Content
04.2017 - Current
Marketing Director and Content Lead
Medusa’s Scribes
01.2017 - Current
Masters Of Fine Arts -
Eastern Kentucky University
12.2014 - 12.2014
Bachelor Of The Arts - undefined
Antioch College
12.2006 - 12.2006