Summary
Overview
Work History
Education
Skills
Certification
LNGG
Timeline
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DANA STEIN

Dickson

Summary

Dynamic and goal-oriented professional with over 20 years of experience in landscape project management. Recognized for delivering substantial growth and profitable revenue opportunities to businesses. Demonstrates proven leadership skills, building and managing cohesive, highly capable teams while overseeing cross-functional operations to provide strategic direction and align priorities for continued growth and organizational effectiveness. Adept at optimizing revenue streams, leveraging exceptional relationship-building skills and horticulture expertise to drive new business and establish long-term client relationships. Maintains a proven track record of administrative and operational success, proficient in developing procedures, improving processes, and consistently achieving profitability targets.

Overview

18
18
years of professional experience
1
1
Certification

Work History

VP of Operations

Gardens of Babylon
07.2017 - Current
  • Started as Procurement Director, overseeing all ordering for the landscape and maintenance department
  • Promoted to VP Operations, acting as Branch Manager for maintenance and landscape department while simultaneously providing oversight to Procurement, Facilities, Office Manager, AR and AP
  • Significantly contributed to growing company value from $5M to $17M within eight years of tenure
  • Selected Accomplishments:
  • Streamlined 12 to 2 procurement team members, identifying opportunities for direct sourcing that saved $100K+ for hardscapes and brought in an additional $60K+ in new vendors
  • Evaluated existing workflows to identify inefficiencies and propose innovative solutions that enhance productivity across the organization.
  • Consistently meet efficiency goal of 103% through development and implementation of processes for job sequencing, helping underperforming team leaders meet efficiency goals
  • Key Responsibilities:
  • Led organizational restructuring initiatives to improve overall efficiency, streamline reporting lines, and eliminate redundancies while maintaining high employee morale and engagement levels.
  • Financial Oversight: Oversee annual budgets for maintenance and landscape departments totally $15M in revenue
  • Process Optimization: Built and streamlined processes, frameworks, SOPs for various departments to optimize efficiency and profitability
  • Cross-Functional Team Leadership: Oversee 4+ direct reports and 70+ indirect reports, adopting a hands-on approach to support and motivate team members, empowering to strive for continuous learning and growth.
  • Fostered a culture of continuous improvement within the organization by implementing best practices in operations management and providing ongoing training for staff members. Nominated for company "Growth" ambassador 2025

Horticulturist/Owner

Dana Stein Landscape Design & Maintenance
01.2007 - 12.2017
  • Provided high-end residential maintenance services, acting as a personal gardener for estates, responsible for creating and maintaining vibrant, best-designed landscapes
  • Additionally, managed contracts for 2 local hospitals encompassing garden bed maintenance and interior plant care, including a 250-flower rose garden
  • Selected Accomplishments:
  • Independently grew business to 10+ estate properties through word-of-mouth referrals and organic client growth
  • Key Responsibilities:
  • Client Relationship Management: Gained new clients through referrals, maintaining long-term clientele base over entire 10 years through exceptional service and interpersonal relationship building
  • Technical Expertise: Utilized horticulture background to correct errors made by previous or other landscapers regarding plant types, location, layout, and other areas affecting plant growth and not meeting client expectations
  • Schedule Management: Developed and maintained weekly, monthly, and seasonal schedules for individual client needs, coordinating with seasonal employees to attend all appointments, work diligently and maintain high quality, and ensure all client needs were met on a timely basis

Education

Bachelor's Degree - Plant & Soil Science

Middle Tennessee State University
Murfreesboro, TN

Skills

  • Sustainable landscape management
  • Comprehensive lot management
  • Sales growth strategies
  • Client relationship management
  • Project coordination
  • Budget management
  • Inventory & Procurement
  • Client Relationship Management
  • Team leadership
  • Process Optimization
  • Vendor Negotiations
  • Cross-Functional Collaboration
  • Technical Acumen: BOSS LM

Certification

  • Training & Certifications:
  • CAT III Certified | Department of Agriculture
  • Tennessee Certified Nursery Professional (TCNP) | Texas Nursery & Landscape Association
  • Master Gardener
  • Plantfolk Herbalist Certification sponsored by High Garden Tea
  • Intuitive plant Medicine Certification

LNGG

Languages: English | Spanish

Timeline

VP of Operations

Gardens of Babylon
07.2017 - Current

Horticulturist/Owner

Dana Stein Landscape Design & Maintenance
01.2007 - 12.2017

Bachelor's Degree - Plant & Soil Science

Middle Tennessee State University

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