Daniel Lewis
Knoxville
Summary
I am a proven brand builder with an entrepreneurial mindset. From helping to build a company from scratch to innovating at an existing media giant, I have extensive experience taking on new challenges, and am excited to bring my skills to a new opportunity.
Overview
11
11
years of professional experience
Work History
Manager 2, Brand Marketing
Paramount Global
Remote
06.2017 - Current
- Led content marketing efforts to build the subscriber base for sports-related Paramount brands, including SportsLine, 247Sports, Paramount+ and more.
- Built and maintained a daily newsletter for SportsLine that reached more than 1 million subscribers.
- Helped integrate computer model and AI tools that optimized Fantasy, bracket and other sports picks for SportsLine premium members.
- Coordinated with social, editorial and other stakeholders to distribute relevant content.
Managing Editor/Founding Partner
RTI Enterprises
Knoxville
05.2014 - 06.2017
- Helped launch RTI Enterprises, the parent company of RockyTopInsider.com (RTI), a leading editorial site covering the University of Tennessee athletics.
- Served as the primary editor, writer and manager of the website, which had over 10 million page views per year by 2017
- Built a combined six-digit social media following on Twitter, Facebook and Instagram
- Hosted a daily podcast and local radio show
Education
Master of Science - Communications
University of Tennessee
Knoxville, TN12-2011
Bachelor of Arts - History
University of Tennessee
Knoxville, TN05-2010
Skills
- Marketing
- Content marketing
- SEO
- Social
- Adobe Analytics
- Recurly
- Chartbeat
- Google Analytics
- Data analysis
- Staff training and development
- Task delegation
- Operations management
- Team leadership
- Strategic planning
- Key performance indicators
- Cross-functional team management
- Staff development
- Workforce management
- Clear communication
- Documentation and reporting
- Partnership development
- Schedule preparation
- Work prioritization
- Salesforce management
- Revenue management
- Stakeholder management
- Analytical thinking
- Sales strategy
Languages
Spanish
Limited
English
Native/ Bilingual
References
References available upon request.
Timeline
Manager 2, Brand Marketing
Paramount Global
06.2017 - Current
Managing Editor/Founding Partner
RTI Enterprises
05.2014 - 06.2017
Master of Science - Communications
University of Tennessee
Bachelor of Arts - History
University of Tennessee
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