Danielle Patrick
Munford
Summary
Dynamic leader with extensive experience at Salix Pharmaceuticals, excelling in clinical pathway development and cross-functional leadership. Proven track record in enhancing patient engagement through innovative educational integrations and strategic planning. Adept at stakeholder collaboration, driving impactful initiatives that elevate clinical decision-making and sales training effectiveness.
Overview
27
27
years of professional experience
Work History
Director Professional Strategy
Salix Pharmaceuticals
Munford
11.2023 - Current
- Led cross-functional teams to develop and align on a standardized clinical pathway for cirrhosis, enhancing clinical decision-making for physicians and advanced practice providers (APPs).
- Initiated and led pilot programs in collaboration with multiple markets to implement and evaluate the clinical pathway.
- Integrated patient educational resources into the electronic health record (EHR) system across two large gastroenterology practices, improving patient engagement and provider efficiency.
- Collaborated with physician leadership to design and implement comprehensive disease state training for APPs across multiple large gastroenterology group practices.
Director, Commercial Learning & Development
Bausch Health
02.2022 - Current
- Responsibilities include strategic advisor to Sales and Marketing Leadership team.
- Collaborate on recruiting, hiring, coaching and development of the Institutional Account team.
- Educate and train GI and PCP sales team on liver disease.
- Collaborate on Integration of Non-retail business into Regional Director Business Planning Process.
- Partner with Regional Directors to plan and execute business plans.
- Partner, and train Key Opinion Leaders to execute on presenting to new hire training class.
- Accomplishments since in new role.
- Trained, partnered and pulled through Veeva Account Planning/Mapping.
- Built and pulled through the Elements of Effective Account Planning.
- Drove utilization of the Account Planning & Collaboration Playbook's.
- Supported Xifaxan HE Brand specific training needs for the Market Access team (i.e. Value Proposition, ACE/LHN/QSA).
- IDN/Health System/Account Management Expert for Bausch Health.
Senior Manager, Sales Training
Bausch Health
08.2018 - 02.2022
- Responsible for partnering with marketing, sales, and operations to identify training needs and recommend solutions.
- Develop, implement and facilitate training workshops for National Sales Meetings and other meetings.
- Analyze performance gaps and develop training initiatives to drive results.
- Continuously innovating new approaches, practices and processes to improve the efficiency of training.
- Plan, organize and facilitate new hire and ongoing training programs.
- A product expert on promoted and competitive products.
- Partner with KOLs to conduct market research to assist with training all teams.
- Lead all Liver disease training for the Institutional Account Team, GI Tower Team, and PCP Tower Team.
- Women’s Leadership Network member - 2017 - present.
- Emerging Leader program - 2019 2nd place on Capstone project.
- Attended National Meetings for further education: American Case Management conference, Digestive Disease Week, Case Management Society of America Conference, American College of Emergency Medicine corporate Council meeting, Advanced Hepatology Summit, American College of Emergency Medicine conference, and American Association for the Study of Liver Disease conference.
- Meet with KOLs at all national conferences.
- Trained and prepared KOLs for training presentations.
- Helped create and launch E.H.R. based Educational platform for healthcare professionals.
- Created Product and account management based material, workshops, and training for multiple meetings.
- Trained across divisions. Market Access, Neurology account team, Institutional account team, Clinic based teams.
- 3 Shining stars awards.
- Above and beyond Award.
Sr. Key Account Manager
Salix Pharmaceuticals Inc.
03.2011 - 08.2018
- Responsible for maximizing sales of Salix products and enhancing the partnership between Salix and key institutions nationwide.
- Primarily comprised of Liver Transplant Centers, Teaching Hospitals, Integrated health systems, and DSH/County Hospitals; all with varying levels of sophistication, bureaucracy and influence.
- Build clinical support for the Salix portfolio of products, gain institutional formulary access, pull through contracts, institute longstanding fellowship programs and facilitate opportunities with key decision makers to ensure achievement of Salix business goals.
- # President's circle winner 2011 - Ranked #5 in nation.
- # President’s club winner 2015 - Ranked #1 in nation.
- # Represented region on Directors council 2016.
- # Xifaxan 550mg Formulary additions at all institutions in territory.
- # Established a Hepatic Encephalopathy protocol at Baptist Memorial Healthcare system.
- # Incorporated a Case Management flag into epic, to assist with transition of care, Baptist Memorial Healthcare system.
- # Field Sales Trainer 2016 - currently.
- # KAM Leadership Award 2017.
- # Women’s Leadership Network 2017 - currently.
Territory Manager
Salix Pharmaceuticals Inc.
08.2009 - 03.2011
- Responsible for making effective sales calls to Gastroenterologists, Hepatologist's, Internal Medicine, and Primary Care Physicians within my territory, close sales by using marketing materials and selling techniques to increase prescriptions.
- Duties include calling on hospitals in territory, such as Baptist Hospital, St. Francis, and Methodists.
- # President’s Circle winner 2010 - ranked #18 in the nation.
- # Metozolv ODT depth contest - ranked #1 in region.
- # Represented region as Xifaxan 550mg Champion, and helped train region on new indication for hepatic encephalopathy.
- # Formulary additions at General hospital and Regional Hospital in Jackson, TN.
Gastroenterology Sales Representative
Axcan Pharma Inc.
04.2001 - 08.2009
- Responsible for making effective sales calls to Gastroenterologists, Hepatologist's, and Pulmonologist’s, nurses, pharmacists, and other classes of customers.
- Targeted Cystic Fibrosis centers, Teaching Hospitals, VA Hospitals, and HIV treatment centers, such as UT Health Science Center, and University of Arkansas for Medical Science.
- Educated Fellowship programs on Axcan products.
- # President’s Club winner 2002 - Ranked #7 in nation.
- # President’s Club winner 2004 - Ranked #2 in nation.
- # Formulary additions at University of Arkansas for medical Sciences in Little Rock, AR - Ultrase and Urso Forte.
- # Formulary additions at Arkansas Children’s Hospital in Little Rock, AR - Ultrase and Urso Forte.
- # BOSE Contest (Blow Out Sales Expectations) - #3 in region 2002.
- # Ultrase Drive Out Contest - Ranked #2 in region 2005.
- # Pylera Launch TAG Heuer Watch Contest - Ranked #2 in region.
- # Represented region on Marketing Advisory board 2004 and 2005.
- # Represented region on Managed Care Advisory board - 2008 and 2009.
- # Played key role in creating Prior Authorization Tool Kit.
Middle School Teacher
Shelby County Schools
08.1998 - 04.2001
- Responsible for teaching 6 classes of 32 students in Science, Math, and computer skills.
- Taught 6th grade and 8th grade.
- # Coached Basketball two years.
- # Drama club sponsor one year.
- # Team Leader two years - directed meetings and parent conferences, supervised teachers on team, organized and implemented decisions for the team.
- # 8th grade chair one year.
Education
Bachelor of Science - Education
University of Memphis
Memphis, TN01.1998
Skills
- Clinical pathway development
- Patient education integration
- Cross-functional leadership
- Stakeholder collaboration
- Sales training development
- Project management
- Strategic planning
References
References upon request.
Timeline
Director Professional Strategy
Salix Pharmaceuticals
11.2023 - Current
Director, Commercial Learning & Development
Bausch Health
02.2022 - Current
Senior Manager, Sales Training
Bausch Health
08.2018 - 02.2022
Sr. Key Account Manager
Salix Pharmaceuticals Inc.
03.2011 - 08.2018
Territory Manager
Salix Pharmaceuticals Inc.
08.2009 - 03.2011
Gastroenterology Sales Representative
Axcan Pharma Inc.
04.2001 - 08.2009
Middle School Teacher
Shelby County Schools
08.1998 - 04.2001
Bachelor of Science - Education
University of Memphis
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