Davis Nirmal
Chennai
Summary
Senior Digital Marketing Manager with 18+ years of experience building and implementing strategies in both product based organization and client servicing agencies with domain expertise in hospitality, software and e-commerce sites. Had led small to medium teams up to 15 members to achieve various leads, sales and revenue targets.
Overview
19
19
years of professional experience
Work History
Senior Manager - Growth Marketing
Nippon Paint India
04.2023 - Current
- Demand Generation: Led Performance Marketing Campaigns including SEO to achieve the target for leads and appointments.
- Budget Optimization: Managed a budget of INR Optimize the spends and ensure the A to S ratio is within the budgeted levels.
- Lead Optimization: Ensuring the lead quality is maintained to ensure maximum extraction, ensuring the lead mix for the respective division is achieved.
- Middle of the funnel: Leading initiatives for improving the overall health of the middle of the funnel using Marketing Automation tool and call centre.
- Contact Centre Management: Managing the overall operations of contact centre by coordinating with the partner and ensuring the required number of agents are in place. Implementing the required tech stack to improve the pre-sales experience for the customer.
- Digital Hygiene: Maintaining the overall hygiene of the Brand in all the Digital touch points. Manage the website on the tech front and ensure the overall functionality of the site is taken care of.
- Reports & Analytics: Creating the required insights from the data to improve the lead funnel efficiency.
- Online Reputation: Managing the online reputation of the Brand.
- Team & Partner Management: Team management - Recruitment, Engagement and Retention. Liase with agencies and ensure maximum productivity.
Sr. Manager - Marketing
Sterling Holiday Resorts Limited
04.2018 - 04.2023
- Drive all e-commerce marketing and promotional campaigns, from strategy to execution and achieve the agreed business objectives of acquiring customers through website
- Managed a budget around 7 crores on an average for a financial year and achieved 400% ROI
- Develop and manage marketing-related e-commerce analytic KPIs (e.g., traffic, bounce rate, conversion, revenue, cost) to drive e-commerce performance
- 360 Degree Digital Campaigns - Managed performance marketing campaigns through various channels like Search Ads (Google/Bing), Social Ads (FB/LinkedIn/Youtube), Native Ads, Affiliates, Influencer marketing, E-mailers, SMS, Web Push Notification, Remarketing Ads, GMB campaigns
- Drive transactions through Automation led Re-targeting campaign and Conversation AI platform
- Execute Social & SEO Program together with appropriate technology to drive Organic Traffic to the website
- Generated a 600% uplift in organic traffic to the website in one year through extensive SEO
- Integrated Digital Marketing & On-Line Reputation Management to Build Brand Consideration
- Accountable for Website update / Maintenance / Hosting / Domains
- Efficiently managed the external agencies / vendors for both Digital Campaigns and creative
Digital Marketing Manager
Crotus Technologies Pvt Ltd
03.2016 - 04.2018
- Servicing end-to-end digital marketing solutions for a single hospitality client, MGM Muthu Hotels who has 21 resorts in Europe
- Built the digital marketing team of 4 members to increase the direct room bookings and reduce the travel agent commission for the client
- Setup and manage AdWords campaign for 21 resorts to generate direct bookings/revenue across Europe (PT, ES and UK)
- Have increased the ROI by nearly 500% within a year
- Audit the existing website and strategize for Search Engine Optimization (SEO) to maintain the website quality and to improve the rankings for the targeted keywords which helps to increase the no of visits and bookings and increased the website traffic by 100% within a year
- Run e-mailers to generate direct bookings using email marketing application for various promotional offers
- Guided the Social Media team in paid and organic advertising through sources like Facebook, LinkedIn, Twitter to acquire more traffic and bookings
- Run affiliate programs like Expedia Travel Ads, Meta search programs and also maintaining online travel agent channels like booking.com, expedia, tripadvisor, etc
Paid Marketing - Evangelist
HMS Infotech Pvt Ltd
08.2014 - 03.2016
- Managed the various digital marketing activities to generate leads and sales for cloud-based property management system built to manage hotels, resorts, serviced apartments and hotel chains
- Setup and Strategize Digital channels and optimize the campaigns regularly to achieve the monthly targets set within the targeted Cost-per-Acquisition (CPA)
- Identified and managed different software listing sites like Capterra, Serchen, Softonic, Software Suggest, Software Advice etc
- To generate more leads to the sales team
- Landing page optimization to improve the conversation rate
PPC Manager
My Digital Marketing Team Pvt Ltd
09.2013 - 05.2014
- As a digital marketing agency, responsible for the overall direction, co-ordination, development and evaluation of SEO, SMO and PPC team members
- Works closely with the SEO/SEM team to ensure that all client deliverables are met and client expectations are exceeded
- Continuously and actively monitoring and enhancing the processes to meet the market trends and client expectations
PPC Manager
MLS Business Centres Pvt Ltd
10.2011 - 08.2013
- Managed and handled 25 PPC clients and 10 SEO clients for the UK based Digital Media Agency Tron Media with a team of 5
- Provided AdWords training and also presented marketing strategies for Business Centres, SEM and SEO Services and also worked out package plans of SEO and PPC for the Indian Market
SEM Analyst
Paragon Digital Services Pvt Ltd
01.2011 - 10.2011
- As a digital agency, managed 30 + Pay Per Click (PPC) campaigns with an approximate sales of $1 million in Google AdWords, Yahoo Search Marketing, and MSN AdCenter for clients such as Mcafee EMEA countries which includes UK, FR, IT, ES, NL, SE, SA, BE, AT, CH, DE, DK, NO and for Avast whole US region
Executive Marketing
CaratLane Trading Pvt Ltd
10.2008 - 09.2010
- As online retailer of certified diamonds and diamond jewellery, managed SEM, SEO, Email Marketing, Social Media Ads, Affiliate banner ads, e-stores management and website maintenance
Executive Market Research
Synaptris Decisions Pvt. Ltd
02.2006 - 09.2008
- Create deliverables by analyzing and profiling data from various resources as potential revenue generating leads for reporting tool software
- Indulge in Customer Analysis, Competitor Analysis, Product Research, Database building for e-mail activities and Advertising Research
Education
Bachelor of Science - Chemistry
Loyola College
04.2006
Skills
- Pay-Per-Click Advertising (PPC)
- Search Engine Marketing
- Email Marketing
- Google Analytics
- Social Media Ads
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- Marketing Automation
- Teamwork
- Analytical Skills
Tools And Software Expertise
Marketing Software: Hubspot, CleverTap
CRM: Zoho, Salesforce
Email Marketing Software: Constant Contact, iContact, MailChimp, Streamsend, SendinBlue
Re-Tareting Tools: Netcore
Analytical Tools: Google Analytics
PPC Tools: Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, Youtube Ads, IgnitionOne
SEO Tools: Raven Tools, SimilarWeb Pro, Moz tool, SEO Profiler
Landing Page Tools: Unbounce, Hubspot
CMS: Joomla, Avvio, Abode Experience Manager
ORM Tools: Reviewpro, Djubo
Hospitality Tools: Avvio, Guest centric, Expedia Travels Ads, Brand gain, Trip tease
Timeline
Senior Manager - Growth Marketing
Nippon Paint India
04.2023 - Current
Sr. Manager - Marketing
Sterling Holiday Resorts Limited
04.2018 - 04.2023
Digital Marketing Manager
Crotus Technologies Pvt Ltd
03.2016 - 04.2018
Paid Marketing - Evangelist
HMS Infotech Pvt Ltd
08.2014 - 03.2016
PPC Manager
My Digital Marketing Team Pvt Ltd
09.2013 - 05.2014
PPC Manager
MLS Business Centres Pvt Ltd
10.2011 - 08.2013
SEM Analyst
Paragon Digital Services Pvt Ltd
01.2011 - 10.2011
Executive Marketing
CaratLane Trading Pvt Ltd
10.2008 - 09.2010
Executive Market Research
Synaptris Decisions Pvt. Ltd
02.2006 - 09.2008
Bachelor of Science - Chemistry
Loyola College
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