Neeharika Katturoju
Chennai
Summary
Results-driven marketing professional with strong analytical, problem-solving, and communication skills, grounded in a solid understanding of marketing strategy, consumer insights, and data-driven decision-making. Skilled in market research, brand positioning, and campaign analysis, with a commitment to continuous learning and adaptability. Dedicated to contributing to team success and advancing organizational goals in dynamic environments.
Overview
2025
2025
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Assistant Manager
Latent View Analytics
Chennai
09.2024 - Current
- Collaborated with clients to gather project requirements, ensuring a clear understanding of their goals and expectations.
- Conducted data analysis on datasets of up to 1,00,000 records using Power bi for identifying key trends and insights that contributed to a 20% improvement in campaign performance and a significant increase in client revenue through actionable strategies.
- Undergone 90 days of training on market research programs, programming languages for data analysis, Dashboards and Story telling
Marketing Analytics Intern
Latent View Analytics
Chennai
4 2023 - 6 2023
- Achieving user specific personalization in the e-commerce platform of CPG sector by leveraging advanced data Analytics and ML techniques with an aim to Increase conversion rate, customer satisfaction and sales growth
- Led the analysis of customer data, segmenting users, and developing an approach for personalized product recommendation system using real-time data
- Created the POV for multichannel personalization and real time personalization
- Collaborated with cross-functional teams and monitored performance metrics
Sales & Marketing Intern
Nandigama Abhiruchi Foods
Nandigama
01.2020 - 01.2021
- Surveyed and analyzed demographic data to understand customer preference which led to Increased sales by 30%
- Surveyed 10+ online and offline stores along with handling the sales of 9 new products
- Assisted the marketing team in content design and Ads & supervised day-to-day activities
Associate Software Engineer
Accenture
Hyderabad
11.2018 - 08.2020
- Developed the design and code development of an E-banking application using PEGA platform
- Implementation of Decision Strategies, Decision Tables, Trees and score card, when rules
- Performed unit testing by case execution of the application of over 50+ test scenarios
- Spearheaded the migration of code from one environment to other by working in agile and scrum methodologies
- Collaborated in a team of three to work on bug-fixing – activities & decision Rules
- Analyzed new customer feature requirements for feasibility and thereby providing clients with recommendations on the new features, which has led to an increase in the customer base
- Conducted 10 hours of training & knowledge transfer sessions for 2 newly joined associates
- Carried out Scrum meetings, learned how to prioritize issues and handle the team
Education
MBA - Marketing
Indian Institute of Management Tiruchirappalli
Tiruchirappalli 06.2022 - 03.2024
Graduation(B.Tech-IT) - Information Technology
Vasavi College of Engineering
Hyderabad 09.2014 - 05.2018
Class XII -
Narayana Junior College
Vijayawada 06.2012 - 03.2014
Class X -
Maria Nivas High School
Nandigama 06.2011 - 03.2012
Skills
Product and service knowledge
Data-Driven Decision making
Marketing knowledge
Digital marketing and E-commerce
Problem-solving abilities
MS Office
Power bi
Positions Of Responsibility
- Core Member, Cultural Committee: Managed and emceed 20+ cultural events and festivals engaging over 800 participants. Approached over 10 B-Schools for marketing 'DHRUVA' the flagship event of IIM Trichy and generated a footfall of 10,000 and participations of 12,500 and as marketing collateral, designed over 200 digital content and 50+ offline marketing & social media campaigns., 2022-2024
- Coordinator, NSS committee: Organized a seven-day special camp in a village (Ibrahimbagh), where I led a team of 25 people. Carried out several awareness programmes on issues such as health and hygiene, organized mobile medical clinics and conducted blood donation drives over 200+ households., 2020
- School People Leader, MNS: Elected as School People Leader during High School, where I led 1000+ students and organized 20+ events such as sports day, cultural day, annual day and various competitions., 2011
Certifications
- Digital marketing & E-commerce: The Google Digital Marketing and E-commerce Professional Certification, 2024, Provided knowledge in digital marketing strategies, including SEO, SEM and analytics with essential e-commerce skills like customer engagement, online store management, and data-driven decision-making.
- PEGA-CSA: PEGA CSA 7.4 V1 Certified System Architect. Advanced in working on Business Process Management application using the case life cycle management and designing of activities.
- Sales & Marketing, Forevision Excelarating Growth: Acquiring expertise in selling and negotiation skills, developing promotional schemes, market planning and analysis, Sales forecasting.
Extracurricular Activities
Travelling, Travelled to more than 10 states in India and a few South East Asian countries., 2024
Timeline
Assistant Manager
Latent View Analytics
09.2024 - Current
MBA - Marketing
Indian Institute of Management Tiruchirappalli
06.2022 - 03.2024
Sales & Marketing Intern
Nandigama Abhiruchi Foods
01.2020 - 01.2021
Associate Software Engineer
Accenture
11.2018 - 08.2020
Graduation(B.Tech-IT) - Information Technology
Vasavi College of Engineering
09.2014 - 05.2018
Class XII -
Narayana Junior College
06.2012 - 03.2014
Class X -
Maria Nivas High School
06.2011 - 03.2012
Marketing Analytics Intern
Latent View Analytics
4 2023 - 6 2023
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