DHRITTI THAKKER
Marketing Associate
Chennai
Summary
Detail-oriented intern with a strong foundation in influencer marketing and data analytics. Known for effective time management and collaboration skills, driving successful campaign execution and brand engagement.
Overview
3
3
Languages
4
4
Certifications
Work History
Intern
Echovme
2026 - Current
- Managed end-to-end influencer outreach and coordination for 20+ brand campaigns across Instagram and YouTube.
- Identified, evaluated, and onboarded 150+ influencers based on audience demographics, engagement rates, and brand fit.
- • Collaborated with creators, talent managers, and internal teams to ensure 95%+ on-time campaign execution and content delivery.
- • Maintained influencer databases, tracked campaign performance metrics, and prepared detailed campaign reports.
- • Conducted competitor analysis and market research to support influencer selection and campaign strategy.
- • Assisted in negotiating deliverables, timelines, and collaboration requirements with influencers and agencies.
- • Monitored campaign KPIs, including reach, impressions, engagement, and content performance, to optimize future campaigns.
Volunteer
Chennai Volunteers
10.2025 - 02.2026
- Elevated educational access by serving as a teaching assistant in underprivileged areas.
- Assisted in organizing community outreach programs, enhancing local engagement and awareness.
Intern
Office Bazzar
05.2025 - 07.2025
- Conducted market research and competitor analysis, identifying over 20 industry trends and growth opportunities to support strategic business decisions.
- Managed social media marketing activities, creating and coordinating content that enhanced brand visibility, audience engagement, and online presence.
- Assisted in business operations, client communication, and marketing campaign execution, ensuring smooth coordination across teams, and timely project delivery.
Education
BBA - Management
Shri Shankarlal Sundarbai Shasun Jain College For Women
Chennai, India 04.2001 -
Skills
Social media management
Content creation
Marketing analytics
Data analysis
Excel functions
Strong time management
Tableau
Public speaking
Strong time management
Strong time management
Certification
Data analytics Certification
Timeline
Data analytics Certification
01-2026
Volunteer
Chennai Volunteers
10.2025 - 02.2026
Microsoft Office Tools certification
06-2025
Intern
Office Bazzar
05.2025 - 07.2025
Digital Marketing certification
03-2025
British Council , English Communication skills
12-2024
BBA - Management
Shri Shankarlal Sundarbai Shasun Jain College For Women
04.2001 -
Intern
Echovme
2026 - Current