Summary
Overview
Work History
Education
Skills
References
Volunteer Experience
Phone
Affiliations
Timeline
Generic

Dominique M. Barbagallo

Nashville

Summary

Digital marketing professional with extensive experience at Directive, focusing on strategic campaign design and optimization. Proven expertise in paid media strategy and cross-functional collaboration, driving measurable growth through data-driven insights. Skilled in audience targeting and executing impactful campaigns that enhance client success.

Overview

10
10
years of professional experience

Work History

Freelance Digital Account Strategist

Self Employed Services
Nashville
06.2025 - Current
  • Providing personalized account strategies for clients with all aforementioned objectives and proficiencies.
  • Implementing my diverse experience to ensure that my clients receive data-driven and productive outcomes.
  • Developed strategic marketing plans for diverse client portfolios.
  • Conduct regular performance reviews to identify opportunities for growth.
  • Manage project timelines and deliverables to meet client expectations.
  • Create reports on key performance indicators, such as cost per click, impressions, and conversions.

Director of Paid Media Accounts

Directive
02.2023 - 06.2025
  • Develop & drive ongoing strategy for integrated reporting, execution, relationships and project management

Senior Paid Media Account Strategist

Directive
03.2021 - 02.2023
  • Responsible for managing up to 6 clients of B2B SaaS clients ‘paid media (including companies like Uber Freight & Calendly)
  • Building relationships, analyzing paid historical data and auditing paid media platforms, budget planning, communicating/reporting results, crafting & driving PPC/paid media strategy, executing world-class campaigns, and optimizing to scale and growth.

Growth Marketing Lead

CurAegis Technologies, Inc.
09.2020 - 02.2021
  • In charge of accelerating the rapid expansion of CurAegis’ cloud business.
  • Ownership of marketing and product-led growth in collaboration with product management, engineering, and the executive team.
  • Developed and communicated CurAegis' vision to wide audiences, spanning messaging from high-level value propositions to feature level product differentiation.
  • Drove the growth and adoption of SaaS offerings.
  • Develop data-driven insights that articulate user experiences, the voice of the customer, and campaign effectiveness through reports and research.
  • Worked cross-functionally to translate insights into actionable strategies that drive business objects and measurable results.
  • Owned execution of all campaigns and experiments that pertain to driving subscriber growth, pricing, conversion, A/B testing, and churn mitigation across the funnel and on multiple platforms (social media, SEO, email, support).
  • Worked with stakeholders across the organization to build a growth product road map based on the growth model, past experiments, and in-depth Minorca.
  • Cross-functional strategy, goals, and measurement methods for plans that enable winning execution for customer acquisition, engagement, up-sell, and retention.
  • Hire, develop, and lead an inclusive, engaged, and high performing team.

Digital Marketing Specialist

Middletown Honda
08.2015 - 07.2020
  • Collaborated with SLT on all marketing strategies for local and regional ad campaigns;
  • Social media specialist tasked with maximizing online exposure
  • SEO and data driven analysis for dealership

Education

Photoshop Technology Class -

Dutchess Community College
01.2015

Bachelor’s degree - Organizational Communication, History

SUNY New Paltz
01.2014

Skills

  • Designing strategic campaigns
  • Analysis and reporting
  • Optimization
  • CRO
  • Writing compelling copy
  • Researching and defining ICPs
  • Building and utilizing target audiences
  • Designing and implementing ABM and full-funnel campaigns
  • Developing messaging frameworks that speak to target audiences across all stages of the funnel
  • Providing creative direction
  • Paid media strategy
  • Budget planning
  • Cross-functional collaboration

References

References supplied on request

Volunteer Experience

Highland Rehab and Nursing Center, 06/16, Social Services

Phone

cell, 845-332-4799

Affiliations

  • Karate Blackbelt level achieved
  • Love all things outdoors including Hiking and Kayaking
  • Weight training and exercising is integral to my lifstyle

Timeline

Freelance Digital Account Strategist

Self Employed Services
06.2025 - Current

Director of Paid Media Accounts

Directive
02.2023 - 06.2025

Senior Paid Media Account Strategist

Directive
03.2021 - 02.2023

Growth Marketing Lead

CurAegis Technologies, Inc.
09.2020 - 02.2021

Digital Marketing Specialist

Middletown Honda
08.2015 - 07.2020

Photoshop Technology Class -

Dutchess Community College

Bachelor’s degree - Organizational Communication, History

SUNY New Paltz

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Dominique M. Barbagallo